fundamentals of pr and implications of modern technology and social media #icca11 monday 24/10/11

50th ICCA Congress

International Congress and Convention Association.

congress.icca.mobi | Twitter: #ICCA11

Fundamentals of PR and implications of modern technology and social media



• How have modern technology and social media changed media consumption in our industry?Alexandra YeomansCIM Australasia, Publisher & Managing Dir.

• Are the traditional fundamentals of PR still valid?Atti Soenarso & Roger KellermanMeetings International, Editor in Chief, Publisher

Programme



• Social media for destinations and venues: Practical examplesChristine FuchsTW - The Global Magazine for Meeting, Incentive and Event ProfessionalsHead of Sales & Marketing

• ICCA’s PR ToolsMathijs VleemingICCAManager Marketing & PR

Programme



How have modern technology and social media changed media consumption in our industry?

Alexandra YeomansCIM Australasia, Publisher & Managing Director

Twitter: @cimnews



• Your audience hasn’t changed• Your message hasn’t changed• The need to promote your brand hasn’t

changed

What hasn’t changed



• More ways to deliver your message• More ways to increase your networks• Faster ways to deliver your message

What has changed



• Print Media• Email

Newsletters• Digital E-Mags• iPad magazines

• Websites • Blogs• Video hosting• Social Media

What has changed



Print media



Email newsletters



E-mags & iPad Magazines



Websites & Blogs



Video hosting



Social media



• E-Mags• E-Newsletters• iPad Magazines• Aggregated news readers• RSS readers

Digital Media Explained



RSS Readers



Social Media Explained

I need to drink

I drank

This is where I drank

Why am I drinking

Look at this drink

I am good at drinking

Lets all drink together



• People will still read from trusted sources

• The media has had to evolve as well• Most media outlets now have multiple

media channels

Managing the Media Clutter



• Sent to print publication• Published in print magazine• Published in E-Mag• Published in iPad app with added video

content• Referenced on Twitter, Facebook and

LinkedIn• Video content hosted on Magazine

website with story• Discussed on LinkedIn

Following the press release



• 83% of B2B buyers research online

• Social media helps to increase the possibility of being first in the google search string

Digital footprint



Socialnomics

Videohttp://www.youtube.com/watch?v=fpMZbT1tx2o



Are the traditional fundamentals of PR still valid?

Atti Soenarso & Roger KellermanMeetings International, Editor in Chief, Publisher



Social media for destinations and venues: Practical examples

Christine FuchsTW - The Global Magazine for Meeting, Incentive and Event ProfessionalsHead of Sales & Marketing



Mathijs VleemingICCAManager Marketing & PR

•ICCA Press Database•Digital Clipping Service•PR guideline articles•ICCA posts and Tweets your press release

ICCA Public Relations Kit



Over 350 leading media and freelancers in the international meetings industry

•Started in 2006•IMEX and EIBTM press lists; research•Oct 2011: Online searchable database•Members: Select; export; print; update•Press: Update form; questionnaire

ICCA Press Database



Data

•Format; language•Target groups; target countries•#subscribers; certification; frequency•Topics; links to editorial calendar•Contact details (editorial; sales; publisher)

ICCA Press Database



• Online News Monitoring tool powered by Meltwater News

• Tracking over 115,000 sources from over 190 countries and in 100 languages in real-time

• Why hire a clippings agency? • Keep track of your media coverage and

improve your PR efforts with the ICCA PR Kit!

Digital Clipping Service



• The key to fantastic media coverage – Martin Lewis, CAT Publications

• When the media comes calling - uninvited; Strategies for dealing with potentially hostile media – Tina Altieri

• How to get the most out of PR opps at trade shows - IMEX Press Office Team

• Winning the PR Media Game - ICCA• Social Media for Events - ICCA

PR Guideline articles



1. Login to the My ICCA section2. Scroll down to "My Services“3. Click on "Post new or manage your press

release“

ICCA Member Press Release section; Members Update; ICCA Intelligence

We will Tweet your release @ICCAWORLD

Post your press release



Thank you!

That’s it!



Where are we now?

fundamentals of pr and implications of modern technology and social media #icca11 monday 24/10/11

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