crisis management - a case study - presentation #icca11 #iccaworld #icca sunday 23/10/11
DESCRIPTION
Crisis Management a case study presentation. Given during the 50th ICCA Congress. #icca11 #iccaworld #icca SUNDAY 23/10/11TRANSCRIPT
Waraporn SornpromThailand Convention and Exhibition Bureau - TCEB
TCEB is a government agency working directly under the Prime Minister’s Office
Its core objective is to promote and develop Thailand’s Meetings, Incentives, Conventions and Exhibitions Industry (MICE)
TCEB works in close collaboration with both the public and private sectors in order to inspire greater confidence and interest in Thailand and in order to make it into a preferred MICE destination in the region MICEAbout
THAILAND CONVENTION & EXHIBITION BUREAU
THAILAND
MIC
E
Tourism & MICE
10.7%
Sources: MICE Statistic Report Year 2004-2011, TCEB
Tourism
MICE Industry - ThailandMICE Industry - Thailand
Crisis : What happened to us ?
Crisis : What happened to us ?
Effects to Meetings Industry
MICE Revenue and Visitor Average Growth 15-20% Visitors 720,000 Head Revenue Generated 57,600 M.THB (1,920 M. USD.)
Visitors(People
)
(Growth%)
Revenues
(Baht)
(Growth%)
Short Term : Contingency Measures for Damage Short Term : Contingency Measures for Damage
ControlControl
Medium Term : Creation of sales and marketing Medium Term : Creation of sales and marketing
opportunities for local MICE suppliersopportunities for local MICE suppliers
Long Term : Rebuild image and stimulate recovery of Long Term : Rebuild image and stimulate recovery of
the Thai MICE Industrythe Thai MICE Industry
Measures Taken
Set up Crisis Co-ordination Center for MICE Set up Crisis Co-ordination Center for MICE travelerstravelersAssistance to event organizersAssistance to event organizersDirect communications with all MICE stakeholdersDirect communications with all MICE stakeholdersFinancial and non-financial support for affected Financial and non-financial support for affected eventseventsSpecial press conference and interview with top Special press conference and interview with top executives at major trade showsexecutives at major trade showsPropose immediate measures and plan to the Propose immediate measures and plan to the governmentgovernmentOverseas representative offices to closely monitor Overseas representative offices to closely monitor and report effects and trends for each market and report effects and trends for each market
Short Term
Established marketing plan with the emphasis on Established marketing plan with the emphasis on direct business or sales opportunities , through trade direct business or sales opportunities , through trade events with exemption of participation fee for local events with exemption of participation fee for local supplierssuppliersConduct Thailand MICE Road Show in key marketsConduct Thailand MICE Road Show in key marketsRegular meetings and communication with key Regular meetings and communication with key stakeholdersstakeholders
Medium Term
Proactive PR and Marketing Communication planProactive PR and Marketing Communication plan
Take part in the Thai Team international road shows Take part in the Thai Team international road shows
to regain confidence in international arena.to regain confidence in international arena.
Continue to provide financial and non-financial Continue to provide financial and non-financial
assistance assistance
Long Term
because….we can provide inspiration for your business
success
Varieties of Meeting
Destinations
Thailand’s Readiness for MICE
Countless Business
Opportunities
1Professional Service
2World-class infrastructure & Meeting Facilities
7 world class venue 5 stars accommodation Modern infrastructure
3 Business Opportunity
The 10 ASEAN countries have a population of
ASEAN+6 have the total trade value of
(1/4 of global trade) A total population of
(48.5% of the world’s population)
5 meeting destinations: Bangkok Chiang Mai Phuket Pattaya Cha-am
Plus! 4 alternative
destinations: Kao Yai Hat Yai Samui Kanchanaburi
4Varieties of Meeting Destinations
+ 580 millions people
6.4 trillion US dollars
3,296 million
Reasons to Believe in THAILAND
TCEB Extra-Subsidy PackageTCEB Extra-Subsidy Package
A Familiarization Trip : Seeing is BelievingA Familiarization Trip : Seeing is Believing
Worldwide Marketing Programmes; Trade Show Worldwide Marketing Programmes; Trade Show
& Road Shows& Road Shows
The ‘Event Sponsorship Programme’The ‘Event Sponsorship Programme’
The ‘Mega Event Showcase’The ‘Mega Event Showcase’
The Strategic Alliance ProgrammeThe Strategic Alliance Programme
TCEB ‘Integrated Social Media Programme’TCEB ‘Integrated Social Media Programme’
Growth in MICE revenue and visitors in 2010 of Growth in MICE revenue and visitors in 2010 of
15 % despite of negative forcast15 % despite of negative forcast
International Association Meetings Market – International Association Meetings Market –
Country and city ranking 2009 by ICCACountry and city ranking 2009 by ICCA
The Trade Fair Industry of Asia 7th Edition, 2011” The Trade Fair Industry of Asia 7th Edition, 2011”
by the Union des Foires International (UFI), Thailand by the Union des Foires International (UFI), Thailand
has highest revenues from trade in ASEAN and 7th in has highest revenues from trade in ASEAN and 7th in
Asia.Asia.
Next Phase
which path you choose, success is sure to follow.
THE END