practical presentation skills #icca11 monday 24/10/11
DESCRIPTION
Presentation on Practical Presentation Skills by Dr. Elling Hamso held during the 50th ICCA Congress. #icca11 MONDAY 24/10/11TRANSCRIPT
10/24/2011
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Practical Presentation SkillsDr. Elling Hamso
+47 90 12 24 [email protected]
Linkedin: ellinghamso | Twitter: ehamso |Facebook: ellinghamso
www.eventroi.orgGarr Reynolds
How to make presentations better?
How to make presentations better?
Know your Purpose Tell a Story
Kill the Bullets! Know your Purpose
Tell a Story
Kill the Bullet
Franchise CleaningCompany
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in order to make more money?”
”what exactly do you know
after the event
that participants should do differently”we have different categories of
participants””why don’t they do that already?”
which adds value to stakeholders
The Principle of Value Creation
to DO someting
To influence listeners ”If your audience could remember only one thing (and you’d be lucky), what should it be and why does it matter”
Garr Reynolds
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Simple
Unexpected
Concrete
Credible
Emotional
Stories
• Bullet points have been around for a long time, but it was PowerPoint, which was introduced in 1987, that really started the madness
• Speakers use bullet lists as their script. Everything they plan to say is a bullet. So they don’t need to rehearse as much, they can just read the bullets
• The worst case is when the speaker puts up his bullets all at one time, like I have done here. Each bullet may contain a lot of text. The screen is just full of text
• It is much better when the speaker adds on bullet at the time, maybe even changes the font color of the previous bullet to a light grey. This is easy to do in PowerPoint, but you rarely see it happen
• So you read this far already? You weren’t supposed to do that. But if you put your hand up before anyone else, you will get a bottle of champagne
• Now you may answer a few emails or just think about something else while I catch up with you
Why Kill the Bullet?
Copyright © 2005 Basil Strategies. All rights reserved.24
BASILBASILSTRATEGIESSTRATEGIES eHealth services
PrePre--Meeting eMeeting e--Opportunities Opportunities
What meeting organizers can do electronically
Content/educationGlobal strategy(internal to company)
AttendanceROI
(internal to company)
Before �Call for papers
�Survey of expectations
�Survey of knowledge/attitude
�Communicate background materials
�Educational meetings for dialogue between participants and speakers
�Provide collaborative tools for panel member preparations/chairpersons
�Map out leadership,
�Regulatory, CME strategy per country «e-war room»
�Run surveys nationally
�Compare survey results geographically
�Create national advisory emailing lists to prepare for meeting and one global list with select delegates per country
�Select target audience for emarketing based on CRM data
�Publicize meeting through email lists, AdWords to complement attendee roster
�Logistics assistance/ sign-ups
�Use online agenda to set up physical appointments between participants and: exhibitors, speakers, or other participants
�Prepare grid for costing out participation per delegate, speaker per country
One Slide
one bullet
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Thank you!
www.sixminutes.dlugan.com
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Father, Son and Holy Spirit
The Good, The Bad and The Ugly
Liberté, Égalité, Fraternité
Heaven, hell, and purgatory
“Veni, vidi, vici” (I came, I saw, I conquered)
“Duty, Honor, Country”
The Power of Three
“We must pick ourselves up, dust ourselves off, and
begin again the work of remaking America“
Barak Obama
“I have nothing to offer but blood, sweat and tears”Winston Churchill
“I have nothing to offer but blood, sweat, toil and
tears”Winston Churchill
My Speaker’s Checklist
introduction room setup
ceiling height monitor microphone
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laptop control projector remote clicker
extension cord gaffatape flipover
pills
My Speaker’s Checklist
1. Introduction2. room setup3. ceiling height4. monitor5. microphone6. laptop control7. clicker8. projector remote9. extension cord10. gaffatape11. pills
http://www.youtube.com/watch?v=mmoDqPyofok&feature=results_video&playnext=1&list=PL77A7F1DE9B7B4506
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ROI MethodologyDr. Elling Hamso
#meetopolis11 @ehamso
#eceu @ehamso
not just feel or think
SatisfactionSatisfaction
LearningLearning
BehaviourBehaviour
ImpactImpact
O B J E C T I V E S
SatisfactionSatisfactionSatisfactionSatisfaction SatisfactionSatisfactionSatisfactionSatisfaction
LearningLearningLearningLearning
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SatisfactionSatisfactionSatisfactionSatisfaction
LearningLearningLearningLearningBehaviourBehaviourBehaviourBehaviour
SatisfactionSatisfactionSatisfactionSatisfaction
LearningLearningLearningLearning
ImpactImpactImpactImpact
BehaviourBehaviourBehaviourBehaviour
SatisfactionSatisfactionSatisfactionSatisfaction
LearningLearningLearningLearning
ImpactImpactImpactImpact
BehaviourBehaviourBehaviourBehaviour
ROIROIROIROI
ROI PyramidROI PyramidROI PyramidROI Pyramid
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ROI Methodologydeveloped during 30 years
22 disciplines, incl. meetings
30.000 trained practitioners
54 countries
50 books
EVENT ROI EVENT ROI WEEKWEEKDown Hall, London Down Hall, London
3 3 –– 7 September 20127 September 2012ROI Foundation Certificate courses in Europe
Amsterdam 27 – 28 October 2011 | 20 – 21 March 2012
Brussels 12 – 13 December 2011
Helsinki 9 – 10 January 2012
Göteborg 12 – 13 January 2012
Madrid 23 – 24 January 2012
Milan 26 – 27 January 2012
London 14 – 15 February 2012
Frankfurt 28 – 29 March 2012
Go to www.eventroi.org for more information and registration