London -

FACING THE CHALLENGE

Or: how is the Dutch CVB going to deal with dramatically less financial involvement of the government?

-75%

-65%

PROPOSED BUDGETCUT

- 6 5

20152011 201420132012

INVESTMENT DEPARTMENT OFECONOMIC AFFAIRS IN MLN €

FIGURES, INFLUENCE DECISIONMAKERS, GET YOUR ACT TOGETHER, JOIN FORCES WITH OTHER STAKEHOLDERS AND WHY PUBLIC DEMONSTRATIONS DO NOT WORK

• Digesting the cutback as if it was 2015 …• Reorganisation complete per 1.1.2012• 2012 transition year

3 pillars2 alliances1 goal

PARTNERSHIP FOR CORPORATE MEETINGS

FEATURING AN INT’L CAMPAIGN

HOLLAND CONGRESS ALLIANCE(CONGRESS ACQUISITION)

4 TRADE SHOWS (OR LESS)

Effective Destination Marketing