cox group capabilities

Mission StatementWe know change is a natural part of life. At Cox Group, we choose to embrace it as the true spirit of opportunity. Change can be overwhelming as it is unfamiliar, but we welcome these occasions and all of their challenges. It is our chance to improve strategy, ignite creativity and drive award-winning results. Our approach is customized to each of our clients and their specific needs in today’s hectic world of marketing noise. We understand your organization is unique, and we take the time to look at it from different angles and fresh perspectives, to identify the best course of action to take with every change.

Effectively communicating what you’re doing, what you’re selling and what you’re promising your customers is key for an organization in any industry. The message needs to be succinct, it needs to be interesting and it needs to reach a wide audience. From real estate to retail, all organizations have the same need when it comes to corporate communications; smart people, great counsel and outstanding results. That’s what we offer.

We know change is a natural part of life. At Cox Group, we choose to embrace it as the true spirit of opportunity. Change can be overwhelming as it is unfamiliar, but we welcome these occasions and all of their challenges. It is our chance to improve strategy, ignite creativity and drive award-winning results. Our approach is customized to each of our clients and their specific needs in today’s hectic world of marketing noise. We understand your organization is unique, and we take the time to look at it from different angles and fresh perspectives, to identify the best course of action to take with every change.

Effectively communicating what you’re doing, what you’re selling and what you’re promising your customers is key for an organization in any industry. The message needs to be succinct, it needs to be interesting and it needs to reach a wide audience. From real estate to retail, all organizations have the same need when it comes to corporate communications; smart people, great counsel and outstanding results. That’s what we offer.

1

CONTENTS

About Us

Accomplishments

Services

Experience

Website Design Social Media Public Relations Advertising Graphic Design Branding Event Management Media Tracking

2

4

6

9 13 15 19 21 25 27 29

2

About Us

In 1998, with two brothers and one client, Cox Group was put on the map. Fifteen years later, we’ve

continued to grow and maintain our commitment to providing exceptional client service. We are a multi-

disciplinary agency, with a collective 80 plus years of experience, dedicated to our clients and their needs.

That is why our client list has grown from a single company to a list of more than 100, spanning across four

continents in key industries such as sports and entertainment, consumer products, medical and lifestyle.

With depth, enthusiasm and a proven track record of results, Cox Group ensures credibility and success in

everything we do. From sports sponsorship, PR management and event activation to advertising, product

management or a fully loaded digital marketing strategy, Cox Group will create unique, “winning” solutions

for you, regardless of the task.

The leaf of the Bradford Pear tree in our logo symbolizes how change is inevitable. Like our tag line states,Change... Part Nature. Part Opportunity.

The leaf of the Bradford Pear tree in our logo symbolizes how change is inevitable. Like our tag line states,Change... Part Nature. Part Opportunity.

5

Accomplishments and ExperienceAt Cox Group, we choose to embrace change as the true spirit of opportunity. Sports and Entertainment

is a perfect example of an ever-changing business environment. With sponsorship turn-over and corporate

change, the effective use of sponsorship and key marketing initiatives is crucial. Our ability to adapt to

changing business landscapes helps us ensure success for your organization.

Developing innovative approaches, taking smart risks and staying on top of industry trends, are only few

examples of how we ensure the strategic execution of our clients’ objectives. Your needs may change

overnight, but no matter the project, our solutions hit the mark.

If you are looking for a marketing solutions provider with extensive expertise, we would appreciate the

opportunity to welcome you as a new partner to our team.

• Developed and executed the Bud Light Hotel concept for the Super Bowl and Vail Resorts for

client Anheuser-Busch, Inc.

• Coordinated support, planning and execution of Club Bud at the 2008 Beijing, 2010 Vancouver

and 2012 London Olympic Games

• Involved with managing 50 Plus Sports Properties; NFL, MLB, NBA, Extreme Sports, Olympics

and more ...

• Coordinated with 30 Plus Entertainment Properties; Live Nation, Ticketmaster, AEG, Zac Brown

Band, Eric Church, Pitbull and more for Anheuser-Busch, Inc.

• Executed for 10 years the Longest Running Team and Product Sponsorships in NASCAR; CITGO

Petroleum, Budweiser and Busch Beer

• Successfully executed events for multiple years near The Equator and Inside the Arctic Circle

• Have worked with nearly Every Broadcast and Cable Outlet in the United States and European

countries for sports and entertainment

Services

6

• Representing Clients on Every Continent

• Over 1,000 Cities of Fulfillment and

Executable Services

• Achieved Over a Trillion Client PR Impressions

• Representing Clients at the Equator and

Arctic Circle

• Multiple Olympic Entertainment Events

• Negotiated the Most Lucrative Sports

Sponsorship Deals

• MLB, NFL, NBA & NASCAR Official Status

Experience

• Experience with Budgeting Over a Billion

Dollars of Client Spending

Services and Experience that Cover the GlobeServices and Experience that Cover the Globe

• Representing Clients on Every Continent

• Over 1,000 Cities of Fulfillment and

Executable Services

• Achieved Over a Trillion Client PR Impressions

• Representing Clients at the Equator and

Arctic Circle

• Multiple Olympic Entertainment Events

• Negotiated the Most Lucrative Sports

Sponsorship Deals

• MLB, NFL, NBA & NASCAR Official Status

Experience

• Experience with Budgeting Over a Billion

Dollars of Client Spending

7

• Evaluation

• Negotiation

• Activation

• Graphic Design

• Web Development

• Product Packaging

• Sponsorship Valuation

• Clipping

• Multi-Sports

• Logo and Identity Design

• Mission and Positioning

• Corporate Events

• Festivals

• Sales Conferences

• Trade Shows

• Hi-Resolution Photography

• Video Production

• Editing and Enhancement

• Online Proofing

• Advertising

• Print

• TV and Radio

• Web

• Corporate Communications

• Community Relations

• Media Relations

• Media Training

• Press Conferences

• PressWriting

• Public Service Announcements

• Media Kits

• Strategic Planning

• Direct Mail

• Media Planning and Buying

• Merchandising

• Moblie Marketing

• Research

• Cause Marketing

Services and Experience that Cover the Globe

• Brochures

• Product Guides

• Newsletters

• Media Guides

• Retail Magazines

Sponsorship and Entertainment

Creative

Media Tracking

Brand Development

Event Planning

Photography and Video

Copywriting

Public Relations

Advertising and Marketing

Custom Publishing

• Evaluation

• Negotiation

• Activation

• Graphic Design

• Web Development

• Product Packaging

• Sponsorship Valuation

• Clipping

• Multi-Sports

• Logo and Identity Design

• Mission and Positioning

• Corporate Events

• Festivals

• Sales Conferences

• Trade Shows

• Hi-Resolution Photography

• Video Production

• Editing and Enhancement

• Online Proofing

• Advertising

• Print

• TV and Radio

• Web

• Corporate Communications

• Community Relations

• Media Relations

• Media Training

• Press Conferences

• PressWriting

• Public Service Announcements

• Media Kits

• Strategic Planning

• Direct Mail

• Media Planning and Buying

• Merchandising

• Moblie Marketing

• Research

• Cause Marketing

Services and Experience that Cover the Globe

• Brochures

• Product Guides

• Newsletters

• Media Guides

• Retail Magazines

Sponsorship and Entertainment

Creative

Media Tracking

Brand Development

Event Planning

Photography and Video

Copywriting

Public Relations

Advertising and Marketing

Custom Publishing

8 gasseracing.com

9

Website Design Client: Gasse Racing

Project: New Website Design and Hosting

Goal: Develop a new and vibrant website, for an up and coming offshore race team

Result: Successfully developed a website that streams exciting race coverage video and bridges the gap to Norwegian fans

gasseracing.com/blog/ gasseracing.com/streaming/

gasseracing.com/shop/ gasseracing.com/goose-juice-images/

10

superboat.com

centerforspinaldisorders.com

marker17marine.com

alignlife.com

stihloffshoreracing.com

mysticpowerboats.com

eastbrookvillagegreen.com

americanmedical.com

theseri.com

worldsailfish.com/blog/

sterlingperformance.org

lakeprofile.com

saratogaresortandspa.com

bblades.com

zoombait.com

11

Website Examples Client: Various Industries Served

Platform: Wordpress - the largest content management system

SEO: Optimized for Search Engine Optimization plugins

Result: 95% of all clients retain Cox Group for monthly digital content management services

fastboats.com marinetechnologyinc.com

cmsmechanical.com realfastmarine.com

sterlingperformance.org

lakeprofile.com

saratogaresortandspa.com

bblades.com

zoombait.com

12 facebook.com/STIHLOffshoreRacing12

13

Social Media Client: STIHL Offshore Racing

Project: Improve Facebook and Twitter pages

Goal: Increase Facebook page “Likes” and provide content related to Offshore Team

Result: 4,630 Likes = 3200% Increase

twitter.com/STIHLRacing youtube.com/user/stihlracer13

Statistics - facebook.com/STIHLOffshoreRacing

15

Public Relations Client: Sheridan Ridge Private Reserve

Project: Media Event

Goal: Togenerateexposureinthemediaforthemotorsports-influenced mountain resort community

Result: More than 50 media members in attendance at the Chilhowie, VA event

17

Public Relations Client: Bacardi Silver

Project: NBC Today Show / Matt Lauer Ride

Goal: Gain national exposure for Bacardi Silver through the use of their Offshore Powerboat sponshorship

Result: Seven minute segment on NBC’s Today Show

19

Advertising Client: Fish Harder Companies

Project: On-going advertising campaign

Goal: Design a full-scale ad campaign from conceptualization through implementation

Result: New packaging was created and new advertisements were designed to link the new campaign to existing products

21

Graphic Design Client: Anheuser Busch (Bud Select and Bud Light)

Project: Collateral and Photography for the Offshore Racing / Poker Run Teams

Goal: To create a coherent look and feel for multiple printed pieces promoting the Bud Select/Bud Light Offshore and Poker Run teams

Result: Posters, autograph cards, apparel, billboards, etc...

23

Graphic Design Client: OneMain Racing

Project: OneMain Race Team collateral

Goal: To create a coherent look and feel for multiple printed pieces promoting the OneMain Race Team

Result: Collateralusedattrackside,corporateofficesandbankbranches

24

Global News ǀ wiNter 2009 1

Global NewswiNter 2009

2 MessaGe FroM the PresideNt

3 resolutioNs For 20094 service liNe uPdates

6 hr aNd saFety News

6 New eMPloyees

7 bacoNtoN Power Facility achieves

iso 14001 aNd ohsas 18001 certiFicatioNs

8 PoweriNG uP at Power-GeN 200810 cuttiNG-edGe traiNiNG ProGraM

11 holiday Party

12 travel News aNd More

In thIs Issue

25

Branding Client: PIC Group, Inc.

Project: Brand Development

Goal: To develop a brand image consistent with PIC’s vision, “To be the industry standard and most valued, independent global power generation service provider by exercising fairness, innovation and harmony in all our service solutions.”

Result: Delivered an integrated campaign of ads, web site, trade show booths, collateral, newsletter, etc...

27

Event Management Client: Bosch Rexroth

Project: National Sales Conference

Goal: To coordinate, plan and implement the logistics, transportation, vendor coordination, information packets, agendas, etc., for a 600 person sales conference

Result: A successfully coordinated, well-organized conference

29

Media Tracking Client: Professional Bass Anglers

Project: Cox Reports

Goal: Track the angler’s exposure across various media platforms and compile a comprehensive book including visual clips and monetary value of exposure

Result: A unique tool for anglers to report their values to sponsors

Ad Value: $15,494,993

TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT - INTERNET - BANNER AD -

MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDITORIAL - ADVERTISEMENT -

INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER - TELEVISION - MAGAZINE EDI-

TORIAL - ADVERTISEMENT - INTERNET - BANNER AD - MULTI-MEDIA - NEWSPAPER -

































KEVIN VANDAM

2008 Media Exposure Summary

KEV

IN

V

AN

DA

M2012 M

ed

ia E

xp

osu

re S

um

mary

30

www.coxgp.com(o) 704-896-2323(f ) 704-896-2324

Change... Part Nature. Part Opportunity.

Cider Toddy Cafe

Charlotte Office16315 Northcross Drive, Suite FHuntersville, NC 28078

Rodrick Coxc) 704.905.7441e) [email protected]

Midwest Office307 Hartcourt AvenueJerseyville, IL 62052

Brad Brownc) 314.852.1036e) [email protected]

cox group capabilities

Documents

specific needs

message needs

cox group

outstanding results

awardwinning results

client list

digital marketing strategy

great counsel