The Sutter Group An Introduction

Sutter Who We Are

Why Sutter• The Sutter experience• 21+ years of multi-channel marketing• Building brand awareness, generating sales support• Sophisticated training programs• Cost effective• Certified minority vendor• Responsive

Sutter Who We Are

“Sutter has provided Land Rover University great creative support, always going the extra step.”

Randy Jennings

Sutter Who We Are

The Sutter Synthesis• Sutter offers marketing and design solutions

from creative thinkers dedicated to our clients’ business needs

• We are client focused, insightful, pragmatic. We believe in ideas

• We make connections between our clients and their customers

• We are known as the reliable, knowledgeable, one stop communications source that always goes the extra step

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Sutter Capabilities• Branding, research and planning• Advertising• Public relations• Meetings and training• Collateral and sales support• Web development and design

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The Sutter Team• Karen Sutter – president• Keith Bloom – vice president of creative strategy• John Cassella – creative director• Buzz Napper – graphics designer• Aaron Waldon – web/interactive• Jeff Walker – publications/web production• Garret Ohm– social marketing• Susan Anthony – public relations• John Sutter – administrator• Marianne Kassabian – traffic/production

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Past & Present Clients• Jaguar North America• Land Rover North America• Nissan Motor Company• Clark Construction• Merkle• NASA• MEC2, 180s, and MGWIB

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Past & Present Clients• National Association of Home Builders• Federation of American Scientists• National Institutes of Health• USO World Headquarters• Walter Reed Hospital• Wellness Center of Cape Coral

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• Sands of Adventure Freelander Launch in Las Vegas• Range Rover Beyond in Santa Barbara• Aventure Nordique (LR3) launch in Canada• 2006 Range Rover/Range Rover Sport One Idea,

Two Stories in Phoenix • 2007 LR2 Ready, Set LR2 in Ojai, CA

Launch Events – Land Rover UniversitySince 2001, Sutter has created all of the launch materials for LRU. These include:

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• The 2004 X-Factor Training Event• The recent XK launch events

Launch Events – JaguarFor Jaguar, Sutter has worked with Além International on press events, retailer events and training launches, such as:

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• The 2004 Volvo President’s Club South African Adventure

• The 2005 Volvo Retail Performance Alliance – Vail and San Diego

Launch Events – VolvoFor Volvo, Sutter again worked with Além to create:

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Promotion• For 180s, we created media kits sent out at New

Year’s promoting their now famous 180s ear warmers• For Clark Construction, we are developing a new

website, branding guidelines, advertising and corporate collateral

• For NASA we created 2 mini-sites called NASA 101 and NASA City & Home

• For the past decade the Sutter Group has provided PGCVB with their website, visitor maps, tour guides and self-promotional marketing materials

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• Meetings in a Box for LRU• Classroom training materials for LRU • Training Bulletins for LRU and Jaguar University• Client Experience Training Materials for Land Rover

and Jaguar• Training materials for launch events for Land Rover

TrainingSutter has been working with Land Rover and Jaguar Universities since 2001 to develop a consistent format for training materials including:

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• Proposed and developed the 360° Training CD for the Freelander

• Developed the PEAKS Action Planners (custom binders containing  yearly calendars, current info for all models)

• Create and update pocket facts, walkarounds, product directories, Retrospectives and other educational materials for the PEAKS program

• Land Rover Way Launch Resource Kit

TrainingSutter has been working with Land Rover and Jaguar Universities since 2001 to develop a consistent format for training materials including:

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• Created the logo and the look for the program for both Land Rover and Jaguar

• Developed similar but separate components for each• Created the look of the website that is used to list the

certification requirements, send out updates, etc. Once at the site, participants link to the appropriate Land Rover or Jaguar pages

RecognitionSutter has been working with JLR since the inception of their new recognition program, Journey to Excellence including:

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• Created custom plaques for the employees awarded the status of Master and Guild Member as well as dealer wall plaques

• Developed logo “Journey to Paradise”, theme, collateral and packaging for the cruise event awarded the winners of the Guild Competitions

RecognitionSutter has been working with JLR since the inception of their new recognition program, Journey to Excellence including:

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