grace group capabilities 2017
TRANSCRIPT
Capabilities
Grace Group is a boutique business development and branding agency. Its distinct focus is on a 360o approach to strategy development, brand positioning, cross-branding, relationship creation and management and content creation allows it to design, implement and execute significant and powerful business development initiatives and plans.
GRACE GROUP core brand services are as follows:
• Brand Positioning Strategy + Execution• Content Strategy + Content Creation• Digital Strategy + Execution• Experiential Marketing + Execution
NANCY BERGER
Founder/CEO
A fashion industry veteran with 20 years of experience in Marketing, Sales and Public Relations. She was an early player in the digital space and has successfully founded and launched two companies: an internet branding company specializing in developing marketing applications for the Media and Entertainment industries and a digital marketing consultancy touting clients such as BCBGMAXAZRIA, Conde Nast and Coach. She is a big picture and results-oriented strategist with the unique ability to translate ideas into creative and tactical action plans.
Past Experience
Grace Group CEO & FounderProject Trade Show VP MarketingValentino VP Sales & MarketingDolce & Gabbana VP SalesActiveBuddy Founder & VP MarketingDonna Karan VP SalesCalvin Klein Director Of Sales
Capabilities
Capabilities
Brand DNA Development• Vision/mission statement development.• Brand voice creation to include definitions, tone, language and personality.• Visual language development to include definitions and visual cues that drive the creative
process.
Marketing Strategy Development• Brand positioning strategy.• Content strategy.• Digital marketing strategy to include email, SEO (search engine optimization)/SEM (search
engine marketing), social media, digital media.• Traditional marketing strategy to include media planning and experiential marketing
conception and design.• Partnership marketing strategy to include identifying and vetting potential collaborations
and 3rd party opportunities.• Experiential marketing to include event planning and production.• Marketing calendar/budget development.• Determination of all KPIS (Key Performance Metrics).
Capabilities
Marketing Execution/Content Creation• Manage initial creative process, include physical collateral & digital asset development.• Implementation of marketing campaigns across the various marketing channels.• Daily execution of social media campaigns to include community management.• Budget management.• Partnership outreach, term negotiation and relationship management.• Public relations management.
Photoshoot Production• Photo production for lookbooks and marketing campaigns.• Casting.• Production management to include location and talent scouting, rate negotiation,
equipment rentals.• Styling and creative/art direction.
Examples – Content Creation + Production
Examples – Content Creation + Production
Examples – Web Design/Development
Examples – Web Design/Development
Case Studies
CASE STUDY | STRATEGY/BRAND MANAGEMENT
BCBGMAXAZRIA
Scope Of Work: Functioning as the outsourced CMO for 3 brands BCBGMAXAZRIA, BCBGeneration, Herve Leger. Responsible for driving marketing strategy for a $600M company.
Result To Date: Part of a 4 person restructuring team responsible for stabilizing a declining business.
CASE STUDY | CONTENT STRATEGY/SOCIAL MEDIA EXECUTION
El Corte Inglés
Scope Of Work: Develop content strategy, source images, write copy for Facebook, Instagram and Twitter. Focus on follower growth.
Result To Date: Over 800 posts, over 5000% growth on Facebook, 8000% on Instagram.
CASE STUDY/ECOMMERCE STRATEGY
Coach/Reed Krakoff
Scope Of Work: Conceptualized, project managed and developed the digital marketing strategy for the launch of the Reed Krakoff brand.
Result: Successfully launched a next-generation e-commerce site.
CASE STUDY | DIGITAL STRATEGY/EXECUTION
HUB Clothing
Scope Of Work: Digital/PR AOR for successful men’s/women’s Contemporary retailer.
Result To Date: Expanded E-commerce business by 70% in 12 months. Successfully launched influencer/affiliate programs.
CASE STUDY | STRATEGY/BRAND MANAGEMENT
Vie Active
Scope Of Work: Functioned as the outsourced CMO for a growing Activewear brand, responsible for digital marketing, public relations, and E-commerce management.
Result: Expanded business by 75%.
CASE STUDY/SOCIAL MEDIA STRATEGY/EXECUTION
The Woolmark Company
Scope Of Work: Conceptualized, developed and executed content strategy for the Nick Wooster in Australia Campaign.
Result: Executed The Woolmark Company’s most successful social media campaign to date which included over 200,000 post Likes and 22 % growth of their Instagram channel in one week.
CASE STUDY/DIGITAL STRATEGY
Conde Nast
Scope of Work: Developed a digital strategy/pilot program to deeply engage and build readership for the Vogue brand with a focus on Men’s Vogue.
Result: Conceptualized, designed and implemented a stand alone social network called the X-Point for readers that included exclusive content, access to events and limited edition product.
CASE STUDY | CREATIVE DIRECTION
Siskind Group
Scope Of Work: Creative AOR for Harve Benard, ABS Denim and Hickey Freeman brands. Responsible for all lookbook and e-commerce photography art direction and production.
Result To Date: Effectively repositioned brand image allowing Siskind group to secure new distribution.
