cebit's webciety social collaboration
DESCRIPTION
My Cebit Webciety presentation about Social Collaboration.TRANSCRIPT
Social collaboration
Atle Skjekkeland, Vice President, AIIM
Connect@ [email protected]
twitter.com/Skjekkeland
www.facebook.com/skjekkeland
www.aiim.org
Geoffrey Moore and the AIIM Task Force
Pictures courtesy of John Newtonwww.aiim.org/futurehistory
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transactio
n
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipment
Image Mgmt
PC
1992-2001
A document
Microsoft
Document Mgmt
Internet
2001-2009
A web page
Content Mgmt
???
2010-2015
???
???
???
Systems of Record
1 -- real time connectivity2 -- smart & geo-aware mobile devices
3 -- ubiquitous & cheap bandwidth
1964Age 46
1984Age 26
1948Age 62
These guys are retiring These are the new workers
These are making the purchasing decisions
Email Generation
Facebook Generation
Source: John Newton, Alfresco
Demographics is destiny.
The World is Flat
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
The CEO Perspective
New Business Priorities
The Empowered EraRole Before the empowered era New opportunities
CEO Optimize customer sales and expenses; manage top-down organizational structures
Encourage direct engagement with customers; promote cross-organizational collaboration
Communications Use email, Web, print and social channels for outbound communication
Use video and social channels to promote interactive communications
Customer service Serve customers at the lowest possible cost
Engage customer directly using social and mobile technologies
HR Use teacher-based classroom or online training
Harness video and social technology for peer-led learning and development
Marketing Treat customers as a target population to be reached and influenced
Harness empowered customers as a marketing channel that influences others
Sales Use traditional channels to speak directly with customers
Use mobile and social technologies to speak directly with customers
Source: Forrester
Era
Years
Typical thing
managed
Best known
company
Content mgmt focus
Mainframe
1960-1975
A batch transactio
n
IBM
Microfilm
Mini
1975-1992
A dept process
Digital Equipment
Image Mgmt
PC
1992-2001
A document
Microsoft
Document Mgmt
Internet
2001-2009
A web page
Content Mgmt
Social and Cloud
2010-2015
An interaction
Social Business Systems
Systems of Record
Systems of Engagement
The Future of Work• The Revolution
– Scale collaborative capabilities through systems of engagement
• Spotlight falls on the middle of the enterprise organization– Not about getting more efficiency
from the bottom– Not about getting better strategic
views at the top• Path Forward
– Invest in the productivity of knowledge workers and relationship managers
• Enterprise Facebook
• Enterprise YouTube
• Enterprise Twitter
• Global presence detection
• On-demand conferencing
• Telepresence everywhere
• Mobile access to everything
• Global search
• Social content management
• With more revolutionary applications to come . . . .
Source: TCG Advisors / AIIM
How to implement Social Business?- New free AIIM roadmap
1. Emergence 2. Strategy3. Development4. Monitoring5. Participation6. Engagement7. Governance8. Optimization
Want an advance copy?
twitter.com/Skjekkeland