social media collaboration
DESCRIPTION
Develop a process to collaborate with your colleagues to maximize the impact of your messageTRANSCRIPT
SOCIAL MEDIA COLLABORATIONUsing Automation to Maximize the
Impact of Social Media Through Coordinated Collaboration
800-961-6762
Agenda
Purpose Assumptions Automation
Link Social Accounts Use Social Media Automation
Updates for Upload Distribution of Updates Expectation and Responsibilities Next Steps
Purpose
Demonstrate how to automate Social Media in order to maximize impact, while minimizing time Set up Automation
Establish process to gather social media updates from collaborators
Establish process to distribute social media to collaborators
Explain responsibilities and expectations of collaborators
Assumptions
Understand Social Media Social Media Accounts Active Willingness to Leverage Social Media to
Deliver Message for you and others Ability to use automation Commitment to collaborate to achieve
results
Social Media Sites
Facebook Twitter LinkedIn Many others Manage updates through automation
Automation
Many different Tools – Hoot Suite, Social Oomph, Tweet Deck
Social Oomph Automation Bulk Upload Manage Friends and Followers
Our focus – synchronized action with bulk upload and automatic updates
Updates
Create 140 character message with URL to your website
Have a conversation, demonstrate expertise, promote others
Use articles to create updates Shorten URL
Updates
Use symbols to maximize impact mentioning other users by their Twitter username
(preceded by the @ sign) in your Tweets Hashtags: helping you find interesting
Tweets People use the hashtag symbol # before relevant
keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.
Clicking on a hashtagged word in any message shows you all other Tweets in that category.
Hashtags can occur anywhere in the Tweet. Hashtagged words that become very popular are
often Trending Topics.
Bulk Upload
Text file of updates with hash tags (#), mentions (@), and URLs
No more than 140 characters with shorten URLs
Facebook to Twitter
Facebook to Twitter If linked, highlight Facebook accounts, not twitter.
If you forget, twitter will not allow the same post to the same account within a 24 hour period
Set the Automated Queue
Expectations for Collaboration
Provide updates (140 character) about your message for your business with #, @, www. Event Promotion Conversation
Send to [email protected] Receive update smart sheet Upload smart sheet Set the queue Next update, purge, reload
Next Steps
Create Updates (no more than 140 characters)
Use Hash Tags for Key Words (#NEN) “Like” “Retweet” “Share”
More Information
800-961-6762