social media collaboration

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SOCIAL MEDIA COLLABORATION Using Automation to Maximize the Impact of Social Media Through Coordinated Collaboration www.automatesocialmedia.com [email protected] 800-961-6762

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Develop a process to collaborate with your colleagues to maximize the impact of your message

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Page 1: Social Media Collaboration

SOCIAL MEDIA COLLABORATIONUsing Automation to Maximize the

Impact of Social Media Through Coordinated Collaboration

[email protected]

800-961-6762

Page 2: Social Media Collaboration

Agenda

Purpose Assumptions Automation

Link Social Accounts Use Social Media Automation

Updates for Upload Distribution of Updates Expectation and Responsibilities Next Steps

Page 3: Social Media Collaboration

Purpose

Demonstrate how to automate Social Media in order to maximize impact, while minimizing time Set up Automation

Establish process to gather social media updates from collaborators

Establish process to distribute social media to collaborators

Explain responsibilities and expectations of collaborators

Page 4: Social Media Collaboration

Assumptions

Understand Social Media Social Media Accounts Active Willingness to Leverage Social Media to

Deliver Message for you and others Ability to use automation Commitment to collaborate to achieve

results

Page 5: Social Media Collaboration

Social Media Sites

Facebook Twitter LinkedIn Many others Manage updates through automation

Page 6: Social Media Collaboration

Automation

Many different Tools – Hoot Suite, Social Oomph, Tweet Deck

Social Oomph Automation Bulk Upload Manage Friends and Followers

Our focus – synchronized action with bulk upload and automatic updates

Page 7: Social Media Collaboration

Updates

Create 140 character message with URL to your website

Have a conversation, demonstrate expertise, promote others

Use articles to create updates Shorten URL

Page 8: Social Media Collaboration

Updates

Use symbols to maximize impact mentioning other users by their Twitter username

(preceded by the @ sign) in your Tweets Hashtags: helping you find interesting

Tweets People use the hashtag symbol # before relevant

keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.

Clicking on a hashtagged word in any message shows you all other Tweets in that category.

Hashtags can occur anywhere in the Tweet. Hashtagged words that become very popular are

often Trending Topics.

Page 9: Social Media Collaboration

Bulk Upload

Text file of updates with hash tags (#), mentions (@), and URLs

No more than 140 characters with shorten URLs

Page 10: Social Media Collaboration

Facebook to Twitter

Facebook to Twitter If linked, highlight Facebook accounts, not twitter.

If you forget, twitter will not allow the same post to the same account within a 24 hour period

Page 11: Social Media Collaboration

Set the Automated Queue

Page 12: Social Media Collaboration

Expectations for Collaboration

Provide updates (140 character) about your message for your business with #, @, www. Event Promotion Conversation

Send to [email protected] Receive update smart sheet Upload smart sheet Set the queue Next update, purge, reload

Page 13: Social Media Collaboration

Next Steps

Create Updates (no more than 140 characters)

Use Hash Tags for Key Words (#NEN) “Like” “Retweet” “Share”