social business collaboration 2012

http://Collaboration.we-ConeCt.Com

From Business CollaBoration to enterprise soCial intelligenCe

27th – 28th September 2012 | sCandiC Berlin potsdamer platz

more tHan 15 Case studies | World CaFÉ session | iCeBreaker session | CHallenge your peers

researCHed & developed By

SoCial buSineSS Collaboration 201227tH – 28tH septemBer 2012 | sCandiC Berlin potsdamer platz, germany



oVerViewSoCial buSineSS Collaboration 2012

page 2 / 9

gerard Babitts, group leader, global social mediaH.J. Heinz / USA

Joe little, senior technology Consultant CtoBP Plc. / UK

gabrielle lovering, global Head of design & development BBC / UK

Julia Hart, Head of internal Communications / akzonobel CorporateCommunicationsmike lightfoot, global Hr Communications managerAkzoNobel N.V. / The Netherlands

karen Freidt, lead, nasa‘s navigation Center for Creativity, Collaboration & innovationNASA / USA

lucy downes, Head of global programs and eventsNasdaq Inc. / UK

michel ezran, director of esn program / digital FactoryRenault S.A. / France

mitchell toomey, global lead, knowledge servicesUnited Nations / USA

rick mans, social media leadCapgemini / The Netherlands

andrew Barendrecht, Chief Collaboration strategistApache Corporation / USA

stephanie Chalmers, Head of online and digital Communications, Corporate CommunicationsJean-michel Baudoin, Cto io imEADS / France

gabriele maltinti, group director, knowledge management and sharingSodexo / France

manuela pastore, director online Communications, internetstrategy & ConsultingBoehringer Ingelheim Pharma GmbH & Co. KG / Germany

david Croci, r&d digital Workplace managerSanofi Pasteur / France

Christian Bihari, solution architect Collaboration & pm touch point mobile, global Collaboration programF. Hoffmann-La Roche AG / Switzerland

marco thelen, Head of online program managementE.ON AG / Germany

Cory edwards, director, social media & Corporate reputationDell Inc. / USA

dirk kolassa, Head of e-media europe, middle east, africaAlcatel-Lucent / Germany

aleksander smigielski, media director CeeUnilever / Poland

ramin mobasseri, enterprise portals solutions manager / social media strategisteBay Global Enterprise Technology / USA

Christopher Wellbelove, Head of digital BrandBT Group / UK

stéphane aknin, Head of group e-CommunicationsAXA GROUP / France

tricia mercaldo, director, Communications & CollaborationTurner Broadcasting System, Inc. / Time WarnerInc. / USA

Social Intelligence & Business Collaboration> Creating a company-wide effective governance

strategy for your collaboration framework – developing a sophisticated corporate collaboration

strategy> the social Workplace: rethinking Communication

and Collaboration in the age of social networks> shepherding Collaboration projects through the

Conflicts of Change / Delivering strategy and business results through collaborative media

Content & Information Management / Effective management of content in the age of Information overload> usability & Content management – search and

find tools – User Experience, User Engagement & User centred design – user’s experience (UX) as a key aspect of gauging the success of digital projects

> Web Content management: strategies for Customer engagement / video Content management & the right strategy in using youtube

through building an enterprise video Content management and delivery system

> mastering the challenge of delivering a Personalised User Experience across Multiple

devices and platforms

Portals & User Experience> developing business strategies for implementing

new (social media) tools in Portals / Collaboration lifecycle management, Benchmarking & kpi´s of portals for a maximum ROI

> Creating cost effective synergies by using tools, strategies & methods from external & internal

portals – creating a valuable & sustainable enterprise 2.0 strategy> Challenges & success factors in migration &

transformation of large web portal platforms

Mobility, Content & Apps Integration & BusinessEvaluation> linking apps and mobile services – integrating

content and managing usability of portals in a changing digital environment

> directions in mobile devices and the management Challenges ahead – integrating apple & samsung into the enterprise & Best practices for mitigating risk in mobile environments / enabling Content Consumption Anywhere, Anytime and In-Context via mobile

Share-Point Evolution> What is the prescribed methodology to manage a successful upgrade to sharepoint 2010?

Constructing a successful roadmap for sharepoint integration & relaunch & share point

lifecycle management> lets Collaborate – leveraging ms sharepoint and

ms project to provide real Business value and Increase Efficiency

> implementing an effective sharepoint training program / social networking with sharepoint 2010

SPEAKERS MAIN TOPICS




aGenDaiCebreaKer SeSSion | Wednesday, 26tH septemBer 2012

20.00 | round tablesPre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants

iCeBreaker round taBle 1How to get a maximum on User Experience and engagement and how to build effective User Experience Platforms?Aleksander Smigielski, media director Cee, Unilever / Poland

iCeBreaker round taBle 2Portals & User Experience – developing business strategies for implementing new (social media) tools in a Portal / Collaboration Lifecycle Management, Benchmarking & KPI´s of portals for a maximum ROILucy Downes, global programs and events, Nasdaq Inc. / UK

we.ConeCt iCebreaKerour icebreaker session consists of small round tables with speakers, business partners and attendees where the audience will discuss the main challenges and cutting edgetopics of the conference in a relaxed atmosphere. Glass in hand, make your way around our round tables and get to know each other. enjoy food and drinks at the opening of the conference, break the ice and get the show on the road.

page 3 / 9

ContentS

p. 2 | overview speakers main topics

p. 3 | icebreaker icebreaker session Business partners media partners participants

p. 4-6 | Conference Day 1 Challenge your peers evening session

p. 6-8 | Conference Day 2 the Worlds untold story World Café lunch Workshop

we.CONECT business peerstake advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference.

Executives of the Board, Managing Directors and Managers from the following departments:

> Webmaster> portal management> Corporate Communication> digital strategy / social media> digital marketing> intranet

> internal Communication> e-Collaboration> learning and development / knowledge management> Content management> Crm

> it application> it infrastructure> portal management / online services > enterprise 2.0

Demographics:

germany, France, the netherlands, Belgium, uk, sweden, norway, Finland, spain, ireland,austria, switzerland, Hungary, turkey, usa, russia

BUSINESS PARTNERS

MEDIA PARTNERS

WHO PARTICIPATES?

Zyncro Tech S.L.santa teresa 6 | 08012 Barcelona, spainPhone: +34 (0)93 187 03 22www.zyncro.com��




aGenDaConferenCe Day 1 | tHursday, 27tH septemBer 2012

8.00 | registration with coffee and tea

8.30 | Welcome and introduction by we.ConeCt, the Chair and the advisory Board

we.ConeCt StrateGy traCKPortals & User Experience Design

8.40 | Case studyThe Social Workplace: Rethinking Communication and Collaboration in the Age of Social Networks> developing business strategies for collaboration lifecycle management, and benchmarking & kpi´s of portals for a maximum ROI > earn money with the use of social money – get a solid roi in 3-6 months > Experiences in one of the biggest Yammer networks in the world – hands-on and concrete approach, no high level models included > Collaboration, Content management & information overload – how to manage collaboration effectively Rick Mans, social media lead, Capgemini / The Netherlands

9.15 | Case studyImplementing an internal social collaboration platform: How Alcatel Lucent managed the challenge> moving from a hierarchical structured portal to a self-organized collaboration platform > Maximising the efficiency of cross-organisational and cross-regional teams by boosting connectivity> increasing employee productivity and satisfaction through collaboration> taking advantage of the power of crowd sourcing to gather useful Contributions> measuring the success of the platform based on surveys and real network dataDirk Kolassa, Head of e-media europe, middle east, africa, Alcatel-Lucent / Germany

9.50 | Case studyBuilding an Online Community from Strategy, Planning, and Launch to Effective Engagement and Adoption> Building and supporting community as a powerful way to build leadership relationships, connect with customers to improve service and accelerate innovation or transform internal organizational productivity> roadmap to community strategy, planning, launch and early stage adoption, and engagement practices> Community strategy process aligned with the business strategy & stakeholders> Accurately assessing and clarifying the unmet needs of the community stakeholders to drive the user experience, content and programming plans> Considerations for staffing and resourcing a community, engaging constituencies through social media, marketing and communications efforts for adoption engagement, analytics and key performance indicator development to assess health of the communityTba

10.25 | refreshment break with networking zone

we.ConeCt beSt praCtiCe traCK (1)Content & Information Management

10.50 | Case studyDe-Mystifying ROI Calculation for Collaboration Tools & Technologies (like Sharepoint for example) > a definition of roi – along with details on how it can change your life!> Common methods for valuing your tool & technology implementation> Real-life SharePoint implementation examples (along with their resulting ROI)> a detailed roadmap for designing, constructing and validating your own roi methodology> ideas for engaging business users and managementTba

11.25 | Case studyGlobal Intranet Strategy – How AXA is combining Corporate Content, Worldwide Collaboration and Knowledge Management into the same platform > moving from isolated intranet sites and workspaces in a single platform at a worldwide level > using 2.0 capabilities to leverage cultural transformation > First step to preparing tomorrow‘s digital workplace > adoption, adoption, adoption: How to mobilize ambassadors at different levels of the organizationStéphane Aknin, Head of group e-Communications, AXA GROUP / France

page 4 / 9




12.00 | Case studyTurners Unique Approach & Challenge to SharePoint & Collaboration in the Enterprise – How to maximize collaboration and user engagement in an increasing Content & Apps environment?Tricia Mercaldo, director, Communications & Collaboration, Turner Broadcasting System Inc., Time Warner Corp. / USA

12.35 | lunch with networking zone

13.45 | Case studyEverything you wanted to know about implementing an Enterprise Social Network Collaboration in a large international group > Why an esn in a corporation like renault? Just a passing fad? > one more tool or a real transformation? enabling users to learn, share, and network through a set of tools and initiatives > Past and current social intranet experiences: Developing a sophisticated corporate collaboration framework> Control or not control, that is the question: Which rules, made by who and when? Which organisation? > Usages & User Experience Platforms: It’s complicated to make it simple Michel Ezran, director of esn program / digital Factory, Renault S.A. / France

14.20 | Case studyInnovating together: Creating a social community & collaboration culture in Research & Development – Challenges in building Expert Communities > defining and implementing a strategy: improve collaboration to increase innovation > Facilitating mindset changes > enabling employees to learn, share, and network through a set of tools and initiatives > leveraging social networking features to build communities and improve knowledge sharing > Building a framework which reaches across functional groups to find experts, form communities and enjoy social learning> entering the enterprise social network era: lessons learnt David Croci, r&d digital Workplace manager, Sanofi Pasteur / France

we.ConeCt proCeSSinG anD Collaboration traCK (1)Social Intelligence & Collaboration Integration

14.55 | Case studyMastering the challenge of Delivering a Personalised User Experience across Multiple Devices and Platforms> designing cross-platform communication and content strategy – social, web & mobile > Making the most of mobility for a great user experience (location & functions) > Key UX and content challenges of different devices and platforms > responsive design vs. native applicationsGabrielle Lovering, global Head of design & development, BBC / UK


we.ConeCt ChallenGe your peerS –what woulD you Do?

in these round tables, each with one moderator, the participants interact, describe & discuss their specific issues, approaches and solutions regarding the conference topic. we.CONECT finds out in advance the most important issues facing the participants.

16.00 | parallel round tablesBased on your input, we will create these Round Tables involving an interactive discussion with your peers.

17.00 | Case studyIncreasing cross-company collaboration through the use of an internal video-sharing platform> What does video-sharing bring to the collaboration mix? > Functionality: What’s a need-to-have and what’s a nice-to-have? > How much freedom should you give employees? > and how to you measure success?Julia Hart, Head of internal Communications / akzonobel Corporate Communications, AkzoNobel N.V. / The NetherlandsMike Lightfoot, global Hr Communications manager, AkzoNobel N.V. / The Netherlands


page 5 / 9




17.35 | Case studySocial collaborative tools – Increasing effectiveness of portals through user centred usability and content management > empowering the employee: Have the collaboration platforms killed the Corporate intranet? > The big dilemma: Software acquisition or software as an on-line service (saas) approach?> How to win users acceptance > social Collaboration with JiveGabriele Maltinti, group director, knowledge management and sharing, Sodexo / France

we.ConeCt mobile, Content & app traCK traCK

18.10 | Case studyHow Mobile Apps can Enhance your B2 / E / B2C / B2B Relationships for a efficiency in mobile collaboration > the challenges of a new broadcasting landscape and how you can turn them into opportunities> Maximizing the opportunities without jeopardizing your legacy business> using mobile apps to create greater brand awareness with the consumerGerard Babitts, group leader, global social media, H.J. Heinz / USA

DINNER IN A RELAXED ATMOSPHERE TO CONCLUDE tHe First ConFerenCe day

20.00 | networking dinner


page 6 / 9

the worlDS untolD Story | Joe little, Bp plC. / uk

8.00Next generation 3D Collaboration & Knowledge Sharing @ BP Virtual Campus – How the intranet is becoming the frontdoor into the “workplace web”> Challenges for Bp: marketing, training, operations, events, > Collaboration and process rehearsal > the solution the Bp virtual Campus & Collaboration World, Framework & usability > teambuilding, digital workplace and knowledge management > engagement tools and user friendly interaction designJoe Little, senior technology Consultant Cto, BP Plc. / UK

8.40 | Welcome and introduction by we.ConeCt, the Chair and the advisory Board

aGenDaConferenCe Day 2 | Friday, 28tH septemBer 2012

REFERENCES OF OUR PAST CONFERENCES

“Great learning, great networking, mindexpanding.“Christina Rathgens, Roland Berger

“A very interesting opportunity to share, network and learn!“Michael Weichert, Fujitsu Technologies




we.ConeCt worlD CaféThe World Café will be initiated with short statements

8.50 | Short Statement Collaboration strategy CaféFor sure web is important, but is organization also? How to build a sustainable and comprehensive enterprise collaboration strategy & how to make project management efficient > Highly dynamic customer experience platform vs. large scale (corporate) IT organizations: How fast can battleships be?> it architecture and infrastructure management in enterprise environments vs. the guys from marketing: do the party people understand the challenge? > Webmanagement from top-down: do your Ceo knows best what is latest in the web?> Webmanagement from Bottom-up: great, you have a dedicated department: nobody knows what you are doing and you enjoy more free time than before!Marco Thelen, Head of online program management, E.ON AG / Germany

9.00 | Short Statement social Collaboration & intelligence evolution Café – live demoCollaboration Revolution – From Information Management to Social Intelligence – Challenges for Enterprise Activity Streaming> application of social media interface> mobile application from field operations to the office> intelligent social recommendations > In context – geo-referenceAndrew Barendrecht, Chief Collaboration strategist, Apache Corporation / USA

9.10 | Short Statement Collaboration life Cycle management CaféThe Mobilisation of Corporate and Country websites – How to build a global & mobile collaboration framework?> Raising awareness and knowledge transfer for business people (no IT experts) – what is mobile?> Simplify and globalise: Technical solutions – exploring implementation from a technical perspective, Global scalability> Communication and socialising – connecting people inside for an outside success / cultural and interactive perspective / make it fun> governance ensuring high user adoption rates through change management> strategic thinking – planning is keyManuela Pastore, director online Communications, internet strategy & Consulting, Boehringer Ingelheim Pharma GmbH & Co. KG / Germany

9.20 | Short Statement Collaboration 2.0 CaféPro-Social Collaboration> increasingly ahead of meetings, customers and business contacts will google your name to find out more about you. What would they find now if they googled you today? in this session we will look at how you as an individual need to think as ‚brand you‘ and become ‚pro-social‘ professionally engaging in social media benefiting both you and your company. We will show you how to build a simple and easy (to maintain pro-social) presence for yourself. We will look at how this pro-social presence will enable you to collaborate with colleagues, customers and peers – sharing, learning and networking benefiting from a much wider reach.Christopher Wellbelove, Head of digital Brand, BT Group / UK

9.40 | Start worlD Café | eaCh SeSSion laStS 30 minuteSwe.CONECT and the chair open the World Café, explaining the principles and set the World Café etiquette.

11.40 | World Café panel discussionPresentation of the key results of the World Café and the individual interviews

12.00 | lunch with networking zone

lunCh worKShopHow to create a SPACEBOOK for a maximum on collaboration and user engagement to driveinnovation at a corporate level!Karen Freidt, lead, nasa‘s navigation Center for Creativity,Collaboration & innovation, NASA / USA


page 7 / 9

Collaboration Strategy Café

Social Collaboration & intelligence evolution Café

Collaboration life Cycle management Café

Collaboration 2.0 Café




13.10 | Case studyEstablishing a measurable Knowledge& Collaboration Marketplace within a diversified global organization> shifting collaboration to a measurable social platform, and establishing a “social graph” within the organization (identifying “watershed” individuals, “connectors”, “experts” and “groundbreakers”)> mining the social graph to ensure more efficient routing of knowledge through the network> Filling the organizational knowledge gaps with strategic partnerships and invitation of external experts into the marketplace> replicating the process as a service for other organizations within the united nations conglomerateMitchell Toomey, global lead, knowledge services, United Nations / USA

we.ConeCt proCeSSinG & Collaboration traCK (2)Social Intelligence & Collaboration Integration

13.45 | Case studyDelivering strategy and increasing business value through collaborative media> integrating collaboration – linking in virtual workspaces with your web portals> establishing seamless access and search across your virtual workspaces > solving the problem of where to find information > maintaining the momentum for your collaborative workspaces> Collaboration & virtual teamsTba

14.20 | Case studyThe Social Workplace and the collaborative intranet: Rethinking Communication and Collaboration in the Age of Social Networks by introducing a global collaboration platform for 40k users> prepare your offering: Focus on collaboration scenarios> Training, training, training (eLearnings, guides, classrooms, etc.)> Consolidate and focus on new system and migrate> assure business support by constant reporting and giving change control back> don’t forget your mobile workforceChristian Bihari, solution architect Collaboration & pm touch point mobile, global Collaboration program,F. Hoffmann-La Roche AG / Switzerland


15.20 | Case studyExamining how EADS are Driving Communication and Collaboration through Online and Social Tools > utilising enterprise 2.0 and advanced collaborative solutions to increase productivity> learning from the eads implementation road map> Communicating and working with the security team and works councils to successfully roll out initiatives> evaluating the current and future challenges eads are facing> discussing the strategy and processes relating to implementation, communications and change management> delivering new tools to employees effectively> measuring strategies and initiatives through quantitative measurementsJean-Michel Baudoin, Cto io im, EADS / FranceStephanie Chalmers, Head of online and digital Communications, Corporate Communications, EADS / France

we.ConeCt beSt praCtiCe traCK (2)Content & Information Management

15.55 | Case study – live demoWaves of Successful Enterprise Social – Networking & Collaboration at eBay Global – how one integrated social network can help you meet all your organizations collaboration and social needsRamin Mobasseri, enterprise portals solutions manager / social media strategist, eBay Global Enterprise Technology / USA

16.30 | Case studySocial Web Collaboration for a Corporate Reputation Renovation > learn about the perfect storm of events that catapulted dell into a proactive model of social media strategies to improve the company’s reputation online> discover the customer & employee listening strategies that have resulted in dell being named the #1 most social brand in the world> Explore Dell’s unique CAP Days and Social Think Tank programs that take collaboration with online influencers offlineCory Edwards, director of social media & Corporate reputation, Dell Inc. / USA

17.10 | Closing words from the chair and end of the conference


page 8 / 9


for more DetaileD informationaBout our speakers and interaCtive segments please visithttp://Collaboration.we-ConeCt.Com

We are looking ForWard to WelComing you!

social business collaboration 2012

Documents