social collaboration for business benefit
DESCRIPTION
Insights from our Change Agents on how an Enterprise Social Network can deliver clear business benefits, while introducing a new way of working for the 21st Century. Case studies that delivered measurable business value for a variety of enterprises. Hear the insights of our Change Agents as they discuss how an Enterprise Social Network can deliver clear business benefits, while introducing a new way of working for the 21st Century. You'll hear about case studies that delivered measurable business value for a variety of enterprises.TRANSCRIPT
Social Collaboration for Business Benefit Real Stories, Real Impact
Socialcast and Change Agents Worldwide present a Webinar Learning Series
February 2014 Twitter hashtag: #SCNow
Today’s Speakers
Building on a multi- disciplinary background, as trend spotter, marketer, designer and management consultant, Thierry de Baillon spends most of his time helping organizations to adapt to our world of complexity and uncertainty by fulfilling their customers' needs and by innovating for and with them.
Catherine Shinners, [email protected]
The networked economy drives disruptive change and demands more human organizations. Through his blog, board roles and consulting Simon Terry advocates and assists organizations to adapt to this new environment by embracing the chaos of change, and building purpose, leadership, learning and collaboration
Thierry de Baillon, Speaker @tdebaillondebaillon.com
In our networked world we’re more connected to our organizations, society, environment - and each other. Catherine brings her background as a management consultant marketer and technologist, to help organizations and people build new agilities and adaptations to the way they network, learn, lead and create value.
Simon Terry, [email protected]
Our conversation today
● New workplace dynamics More complex, interdependent, changing and digital
● Real stories Social capabilities benefitting companies
● Where you begin Solving strategic problems with collaboration
Workplace web
● Growing knowledge work complexity
● Rapidly changing environments
● Geo-dispersed teams● Dynamic, shifting roles● Workers engage with 10-
20 people/day● Network behaviors,
digital skills
New performance perspectives
● Empower frontline decision-making
● Foster direct engagement for alignment, continuous improvement, innovation
● Create environment for adaptability to change, collaborative work
Working social
Case Study I
Navigatingthe enterprise
Complex work process
● Cross organizational ● Email driven workflows● Fractured communication
threads● Project artifacts not in flow● Versioning-quality control● High value meeting time for
status, issues tracking● Continuous improvement
hampered by buried knowledge
Simplified with social
● Transparent, persistent thread of work dialogue
● Documents in current context
● Visible problem solving● People to people; people to
content● Conversation becomes a
knowledge base
Case study II
Using Enterprise Social Networking to harness peer to peer communication and sharing of practices
One-way communication and knowledge flows
● heterogeneous culture● disconnect between main office and stores● sporadic corporate communication● “best” practices rule
Toward a truly distributed model
● Peer-to-peer communication:○ enables trusted relationships○ leverage lively communication
● Horizontal and vertical knowledge flows○ allows integration of local cultures
and sharing of good practices○ reconnects headquarters with what
is really happening
Case study III
Using Enterprise Social Networking to accelerate diffusion of knowledge and leverage innovation in a regulated industry
Living in a realm of linearity
● linear and sequential communication● knowledge diffusion as a dropper● experts are experts● lengthy processes generate frustration
Greeting the feedback loop
● building a common language through collaborative learning
● asking questions is the new normal● communication happens in the flow● accelerated communication and training
continuous processes● feedback from stakeholders allows for more
customer-centricity and drives innovation
Case Study IV Strategy alignment story
“Culture eats strategy for breakfast.” Peter Drucker
Moving Beyond The Strategy Cascade
Discovering the power of conversation
● Organization in one conversation
● Queries addressed● Led by management● Open to other leaders● Sharing Stories
Social collaboration magnifies culture
● Leadership visibility
● Visible Role Models
● Discover Champions
● Conversations Endure
We used social collaboration
● Global team with client engaged in the development
● 2-way conversations drive deep engagement
● Transparency of work and conversations
● Knowledge built together through conversations & queries
● Working asynchronously● Shifting leadership roles as
required● Coordinating and problem
solving collectively
What does this mean for you?
● Needs to be fitted to you● Try one and get the
benefits of others● What collaboration
problem matters most for your strategy?
Taking Action ● Choose a use case that aligns with your strategic goals
● Find an existing community that would benefit from that use case
● Sign up for a free trial and run a pilot with that initial community.
● Attend the next Socialcast webinar to learn more about setting policies, launching and winning adoption
Questions?
CreditsCast
First Speaker, Learner, Leader, Guide, Solo Change Agent…...…………...Catherine Shinners Second Speaker, Entrepreneurial Leader, Solo Change Agent................................. Simon TerryThird Speaker, Trend Spotter Extraordinaire, Solo Change Agent………...……Thierry de Baillon
CrewSponsor, VP Marketing, Socialcast……………………………......…..………..Joan BodensteinerVisual Lametta, Change Agents Worldwide…………………….....……....…...…...Joachim Stroh
Image CreditsCover and Q&A……...……………………………..………..………..Kenny Random, Street ArtistNetwork Graph………………………………………..……………………………..…LinkedIn MapsPeter Drucker…………………………………………..………………………The Drucker InstituteWire Art………………………………………………………………………………………….. EtsyCoworking Space………………………………………………………………………....ZonaspaceCrowd………………………………………………………………...………………….Wayne LargeSilo…………………………...……………..……………………………………...……...Ad MajoremTailor………………………………………………………… ….Titiana Cueva, The Clothing MenuSocial Collaboration graphic…………………………………………...Rick Falkvinge, SwarmwiseWorkflow Cartoon……………………….…………………………………………………….....GeoffSoftware Cartoon……………………….………………………………………………………...HughSeagulls …………………………………………………………...…………Sandas04, deviantARTOther images…………………………………………………………………… …...StockBytes, E+
CitationBreakthrough Performance in the New Work Environment………..Conference Executive Board
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