1. Social Engagement andCollaborationWhy its not new and why itsimportant.

2. We wantedto.

3. Human social networks andcommunities are both well established,robust social structures that pre datetheir online counterparts by a amillennia. Humans naturallygravitate to and desire theinteractions that these structures allow.We want to belong.Dr Michael Wu

4. Social is a culture, a movement.The technology is largelyirrelevant and will change. Theimperative is to understand thebigger picture, what is happening- the movement. This will allow youto understand how to make the bestof it, regardless of platform.

5. Takeaway Number One:This is no fad. It is not going away.

6. INNOVATION FEEDBACK INSIGHT NPDLOYALTY COMMUNITY ADVOCACY TRUST OPENESS COLLABORATION

7. The power ofthe crowd

8. Insight

9. Increase Revenue Potential

10. Reduce Costs

11. 100% of support calls through the community No agents or call centresFastest growing telco in the UK Net Promoter score of 73

12. 100% support calls through community No agents or call centresAngry Birds promotional campaign designedby the superfans

13. One Superfan has posted over 45,000 times. Hisanswers to technical questions have been viewedmillions of times giving him a greater reach than thecompanies own advertising campaigns.

14. The 300% increase in searchengine placement for top keywords a natural product of their communitys open, dynamic conversation is itself worth millions. Hewlett Packard Community

15. If its good enough forcustomers

16. ..its good enough for employees too.

17. INNOVATION Marke7ng HR FEEDBACK INSIGHT NPDLOYALTY COMMUNITY Product ADVOCACY Resourcing Dev TRUST OPENNESS Sales COLLABORATION

18. INSIDE OUTSIDE INNOVATION Marke7ng HR FEEDBACK INSIGHT NPD COMMUNITY LOYALTY Product ADVOCACY Resourcing Dev TRUST OPENNESS Sales COLLABORATION

19. Killing the conversation

20. You cant be social on the outside, if you are not on the inside INSIDE OUTSIDE INNOVATION INNOVATION Marke7ng HR FEEDBACK Marke7ng HR FEEDBACK INSIGHT INSIGHT NPD NPD COMMUNITY LOYALTY COMMUNITY LOYALTY Product ADVOCACY Resourcing Product ADVOCACY Resourcing Dev Dev TRUST OPENNESS TRUST OPENNESS Sales Sales COLLABORATION COLLABORATION

21. The Social Business of the futureINSIDE OUTSIDE INNOVATION Publishing Events FEEDBACK INSIGHT NPD Employees, Customers, LOYALTY Candidates ADVOCACY Training Research TRUST OPENNESS Membership COLLABORATION

22. Takeaway Number Two: Conversation ..is the new currency

23. Social media, which consists ofsocial networking sites, content sharingsites, blogs, and micro blogging sites,saw the biggest percentage increase(75 percent) in trust among mediasources.Edelman Trust Barometer 2012

24. Smart businesses will take advantage of this dispersion of authority. They will talk to their employees first, and empower them to drive the conversationamong their peers about the company and its role in society. Edelman Trust Barometer 2012

25. Leadership isabout the storiesthat are toldabout you bothpositive andnegative. Youll bejudged by thosestories more thananything you sayor write.

26. Employer BrandLeadership isabout the storiesthat are toldabout you bothpositive andnegative. Youll bejudged by thosestories more thananything you sayor write.

27. Opening up the water coolerconversation is probably one of thebiggest opportunities in our workinglifetimes to improve businessperformanceMe! February 29th 2012

28. If customers can solve theirown support issues. then surely employees can too?

29. Takeaway Number Three: Social will be as ubiquitous as the internet

30. We are in the Compuserve-Prodigy-AOL stage of social media evolu

31. Food for thoughtYou no longer control access to the technology or content of theconversation so stop trying to. Recognise the huge benefits of opening up the conversation trust, authenticity, collaboration.The conversations are happening anyway, whether you like itor not. Be part of it rather than just the subject. Social media exposes cracks in your engagement levels, it doesnt cause them.There is a bigger picture here social media is simply the power ofthe internet manifesting itself as it matures. But it is here to stay. Social media isnt just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.

32. Further readingThe Science of Social: Beyond Hype, Likes andFollowersDr Michael Wu The Starfish and The Spider Ori Brafman and Rod A Beckstrom

33. Thanks!Gareth Jones07880 742 581@garelaoswww.linkedin.com/in/garethmjoneswww.thechemistrygroup.comgarethj@thechemistrygroup.com