building and retaining a successful team
DESCRIPTION
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. J. Michael Manley, successful Keller Williams Team Leader, describes the important factors for building a successful team and retaining top agents.TRANSCRIPT
Building and retaining a successful team
Meet our Featured Agent
J. Michael Manley
Keller Williams Greenville
GreaterGreenvilleAreaHomes.com
Building, growing and managing a successful real estate business
Challenges for Today’s Agents
Generate leads
Engage leads
Convert leads
Continue relationship
A successful business – Always be aware
Be Found
Your Pipeline: Adding and Advancing!
Suspects or website visitors
Leads
Prospects or contacts
Listings and buyers
Transactions
Income
Targeted, Centralized Lead Generation Strategies
• Paid advertising
• Craigslist
• Social media sites
• Print marketing
8
• 5 – 6 Transactions– Must have 50 - 80 new leads each
month• Multiple lead sources
– Must execute the correct approach
• 7 – 8 Transactions– Must have greater than 80 new leads
each month• Multiple lead sources
– Must execute the correct approach
How many transactions do YOU want to average per month on a consistent basis?
• 0 – 1 Transactions– Must have 10 new leads each month– Must execute the correct approach
• 1 – 2 Transactions– Must have 20 new leads each month– Must execute the correct approach
• 2 – 3 Transactions– Must have 30 new leads each month– Must execute the correct approach
• 3 – 4 Transactions– Must have 40 new leads each month– Must execute the correct approach
Consumer
Site System
1 - Get them back to your website #1 GOAL
2 – Determine timeline and demographic within 4 touches (utilize the insight to know what they are shopping for!)
3 – Eliminate other search engines
Be Connected.
How do I move my leads along?
• SPEED– Mobile: positioning yourself first to respond
• INSIGHT– Know exactly which leads to reach out to – Separating the browsers from the buyers, know who is hoot
• RELEVANT CONTENT– Targeted campaigns that address time, money, self-esteem and motivation– Listings and market data
• RELEVANT BRAND– Promote your brand ---set yourself apart from the competition– Utilizing your website as ‘the destination’
11
Market Leader Business Suite
What’s your one thing?
A Game Changer
J. Michael Manley
Keller Williams Greenville
GreaterGreenvilleAreaHomes.com