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Are These 5 Things Hurting Your Event Sign-

Ups?

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• Your sign-up process makes a difference in event success

• A well-optimized form helps you capture more customer data

• More customer data can turn an event into a lead-generation tool!

Get More Event Sign-Ups

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Avoid These Common Mistakes

1. Scheduling conflicts2. Confusing registration forms3. Social media missteps4. Weak confirmation process5. Minimal follow-up

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Choose Dates Carefully• Search out competing events in your area,

including:• School• Sports• Annual holiday events.

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Choose Dates Carefully• Why not ask your guests, too? • Build a survey with Formstack and offer a choice.• Use the data to determine the best date for the most people.

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Build a Clear Registration Form

• The best registration forms are clear and quick.• Capture the least amount of essential

information so your users don’t feel burdened by the registration process.

• Break your form into two pages so it appears shorter.

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Build a Clear Registration Form

• Take advantage of your form builder’s features! • Conditional logic “hides” fields that may not

apply to each user. • Form is more relevant and faster to fill out.

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Be Wise With Social• Your marketing team needs to keep a consistent

focus on social media. • Include a unique hashtag in your materials and

begin communicating with it along all platforms. • Engage with guests on social media, answer

questions, and keep the event in your online conversations.

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Create a Confirmation Process

• When you recruit and confirm, you can double or triple the number of attendees.

• Even though phone calls are time-consuming, they can result in up to a 75% increase in attendance.

• Automatic text messages are another confirmation option. (Just be sure to collect mobile phone numbers during registration!)

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Create a Confirmation Process

• Email reminders can be helpful but are more easily ignored.

• Be sure to include relevant information in the email subject line to encourage opens and click-through.

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Follow Up Post-Registration

• A customized confirmation email can provide essential information:

• Parking • Maps • Dress code

• Include a link to your event’s landing page.• Link to social media accounts.

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Want to learn more about how forms can help increase your event

registrations?

www.formstack.comTwitter: @formstack