ace the enrollment test 50 – 100 back to school sign-ups

ACE THE ENROLLMENT TEST

50 – 100BACK TO SCHOOL SIGN-UPS

Back To School Special


Set your pricing structure


Set your pricing structure4 weeks $79.006 weeks $149.00


Includes:4/6 weeks of training


Includes:4/6 weeks of trainingFree Official Karate Uniform


Includes:4/6 weeks of trainingFree Official Karate Uniform2 Guest Passes


Includes:4/6 weeks of trainingFree Official Karate Uniform2 Guest PassesPizza party with up to 15 friends

Internal Pizza Party


Find a way to distribute a minimum of 15 pizza parties to your existing students


Find a way to distribute a minimum of 15 pizza parties to your existing students

* License Plate/Magnet contest* Perfect Attendance* Coming to an event* Whatever!


15 parties with 15 guest = 225 potential students


Recommend the parties are FREEHowever, you could always have a Pizza Party Special - $25.00 includes a 1 hour party for up to 15 friends.


1 Hour Party


1 Hour Party* 20 minutes of games


1 Hour Party* 20 minutes of games* 20 minutes eating


1 Hour Party* 20 minutes of games* 20 minutes eating* 20 minute karate class


Host 3 parties at the same time


Host 3 parties at the same timeCreate teams of the 3 different parties

Let the 3 different teams compete against each other – friendly competition!


Make Sure – To get friends name, address, phone number


Make Sure – To get friends name, address, phone number

Invite them back for intro/mass intro with parents present

After School Program – off site


Elementary SchoolsSpecial classes to compliment their after school program


Elementary SchoolsSpecial classes to compliment their after school program

Daycares


$45.00 for 4 weeks


$45.00 for 4 weeksSchool/daycare receives 25% ($11.25/std)



Class is 1 day/week



Class is 1 day/week

Entire school year vs 4 week courses


Test 2 times/year (December & May)


Test 2 times/year (December & May)Graduation is at your studio



Use half belts since each cycle will be about 12 classes



Use half belts since each cycle will be about 12 classes

Upgrade them into your regular program


• Get into 5 places with 10 - 15 students/month– 10 students = 50 students = $1687.50– 15 students = 75 students = $2531.25

No expenses and you or your instructor is back by regular classes

SUPPLY DRIVE

SUPPLY DRIVE

• Gather the supply list from your local schools• Break your studio into teams• Give Students a list of needed supplies– Assign a point value/item

• As students bring items in – post the team points

• Team with the most points wins a pizza party

SUPPLY DRIVE

• Make sure you inform newspaper, T.V. and radio

• Hold onto items until you meet with the principal

PARTNER IN EDUCATION

BECOMING A PARTNER IN EDUCATION

• Meet with the principals– 2 weeks prior to school starting (during pre-

planning week) go to all the schools.– Drop off Partner In Education brochure– Ask to speak with the principal about becoming a

Partner In Education – less than 5 min.


• Explain what you can do for their school– Open the brochure to page 2 – and show what

benefits you can bring to their school – BRIEFLY!

• Championship Martial Arts • “Empowering Lives Through Martial Arts”• • Peachtree City – (770)487-6464 Eagles Landing – (770)506-9756• Fayetteville – (770) 460-8330 McDonough – (678)432-0700• Newnan – (770)253-5959 Stockbridge – (770)474-6385• • Partners In Education• • Specific Objectives for this Partnership:• To Promote a higher standard for the character education program through guest appearances in classrooms.• To Promote perfect (or very good!) attendance by students through a reward program• To Promote better grades by students through a reward program to help them pass to the next grade• To Provide financial support through a program of the elementary school’s choice such as: reading programs, character education programs, incentives for the teachers, or

other programs.• To Promote participation in the P.T.O. through donations of services such as: birthday parties and karate classes to be given away or raffled off at P.T.O. events.• • • The Business Partner will:• Scholarship – We will provide a scholarship to a student of your choice per semester. Someone who will benefit from increased discipline, concentration, esteem, and more –

who otherwise may do without.• Open House – MAA sends a volunteer to sign parents up for your PTO program.• Career Day – A Team Member gets to instill the belief that students can become anything they want.• Character Week – Our instructors are professionals at teaching mental benefits.• Red Ribbon Week – An Instructor can do a karate demonstration and an inspirational talk about saying no to drugs.• Olympic Week – We can provide extra people to help organize the activities and students.• Teacher Lunch – Provide pizza for faculty the week of pre-planning.• Guest P.E. Teacher – Instructors can come & be a fun and safe guest instructor for P.E. classes.• School Talks – We have an entire life skills program that we can break down to a school talk. Some topics are listed below. We often tie them into your character word.• Sponsor Reading Programs• • • School Talk Themes• Respect – 20 Ways To Show Respect To Your Teacher• Concentration – The Three Rules of Concentration• Discipline vs Self Discipline – Earning greater responsibility by doing good things without being told.• Bully Buster – How to diffuse a potential situation before it starts.• Stranger Danger – Identifying the types of strangers and their behaviors.• Goal Setting – people that actively set goals are 80% more successful than people that do not. • Confidence – Believing In Yourself – 80% of kids have confidence going into kindergarten and only 20% have confidence going into the third grade. • • • Contact: Mark Dumas Office 770-460-8330 Cell: 678-480-3424• [email protected]


• Offer a FREE breakfast for all of the faculty- Turn to page 3 – and mention how you want to

deliver breakfast for all their faculty – all you need them to do is fax it back to you

• Faculty Breakfast for Pre-Planning Week• • • Bagels and Donut Breakfast• • Fax To: 770-487-6465• • School: . • • Date Breakfast is Requested: .• • Time Of Delivery: .• • • From Your Friends At:• • Championship Martial Arts• • Call 770-487-6464 with questions. Contact Mark Dumas• • • • • • Information to update our records:• • Principals name: • Email Address: • • Counselors name:• Email Address: • • Counselors name:• Email Address:• • Person in charge of Partner In Education (if different than counselor)• Name:• Email Address:


• Prepare breakfast delivery– Figure out how many bagels and donuts you need• Bagels – ½ per person• Donuts – 1/person• Variety of cream cheese• PLACE THE ORDER THE NIGHT BEFORE – don’t hope

they will have enough or the variety that you want.

– Gather napkins, knifes, plates, juice and cups– Print flyers explaining your school talks– Print you tent card


• Deliver the breakfast– Dress professionally– You want to set the breakfast table up• Food, napkins, tent cards, flyers


• Communication afterwards (2days afterwards)– Principals – great meeting them – hope the

teachers enjoyed breakfast.– Scholarship program which will assist their leave

no child behind program. (talk with your team of teachers)

- At the end of the email – state how busy you know they are and another principal mentioned that you contact the counselors with future emails. THIS IS WHAT YOU WANT – PRINCIPALS DO NOT ALWAYS TAKE THE TIME TO READ THE EMAILS AND COUNSELORS ALWAYS SAY YES TO EVERYTHING!!!! You also want to ask when a good time is to deliver the school supplies that you want to donate.


(Couple of weeks into school)-Send another email to principals and counselors mentioning the scholarship program (have they picked a student), A/B Honor roll and school talks- Now we have given them - Free breakfast, Free Supplies, Free Scholarship and have never asked for anything in return.


When report cards come –Send an email asking all the schools to reply back with the number of students in their schools – print the certificates and deliver them!!!!!

A/B Honor RollGreat Job on your report card/Acad. AchCongratulations on a successful school year

MEET THE TEACHER

MEET THE TEACHER

• Host/Promote a Free Community Event– 10 Ways To Better Grades– 20 Ways To Show Your Teacher Respect– Karate For Concentration

• Blow up a flyer on a presentation board

MEET THE TEACHERS DAY

• Set Up a Professional Table– Table Cloth– Tripod with presentation board– Flyers– Give-a-ways• Pencils, folders, book covers, book markers, school

calendars, water bottles, etc… (also can donate these to schools)

MEET THE TEACHER DAY

• Clip Boards– Gather as many names, numbers and

appointments.Your sheets must have a section to mark off one of

the next 3 or 4 Saturdays.

MEET THE TEACHER DAY

TIPS – – Try to have 2 people (volunteers)– Stand in front of the table– Greet People and walk them over– Don’t worry about overbooking a certain Saturday

not everyone is going to show up. Create another class if necessary.

– Anyone who did not set appointment - CALL

SATURDAY MASS INTRO

SATURDAY MASS INTRO

• Confirm appointments– Call the night before and remind everyone• Let them know you have their reservation (saving a

space)• Uniform set a side for them• Do they know where you are located?

SATURDAY MASS INTRO

• Conduct using CMA mass intro procedure

SATURDAY MASS INTRO

• Sign Up Special– Needs to be for today only• Cancellation policy if needed

– 6 months instead of 12 month– $10.00 off/month– Waiving the down payment

SATURDAY MASS INTRO

• Have refreshments and pizza– You need a reason for people to stay instead of

walking out the door.

SATURDAY MASS INTRO

• Talk To Everybody– Have a team member • At the door• Several at the table• Working the parents

BACK TO SCHOOL PARTY


• Give all students 4 invitations– Have a consent portion that includes name and

phone number– Hand them to the students – don’t just tell the

students to pick them up if they are interested

• Free if they bring a friend• Have pizza and drinks


• WOW FACTOR – – Something else that sets this aside from a regular

parents night out• Moonwalk• Black light w/florescent weapons• Magician• Rock climbing wall• Something!


• Fun class– Targets– Obstacle course– Break a board– PUSH UPS! – NOT!!!!!


• Prizes– Just for the friends• If you didn’t do the consent form – have tickets for a

drawing that have their name and number – prize wheel– Free week– 2 free weeks– Free t-shirt– Free uniform


• Prizes– Have separate drawings for students that brought

friends• T-shirts• Uniform• Rubber chucks• $$$ for your proshop


• Special for all friends– Have a special class the next day for them to earn

their white belt– Break another board in front of their parents– Special offerSet the appointments when they are getting picked

up, otherwise have a flyer so they can show mom and dad.

VIP CONTEST

VIP CONTEST

• Select a cool prize– Ipad, Itouch, Iphone

• Print up flyers & posters explaining the contest• Display the prize with a DVD promoting the

contest• Print up passes– Need a section where the student turns it in with

the friends name, address and phone number

VIP CONTEST

• Have a prize wheel in front of the class– When a student turns in a info card – they get a

chance to spin the wheel for mini prizes• Rubber chucks• Key chains• Wrist bands• T-shirts• $$ certificates• FREE Pizza party• Free ticket to the next PNO

Open House

Open House

This is a grand opening, mass intro, birthday party and promotional booth all wrapped into 1 AWESOME event.

Open House

4 weeks after school starts

Open House

4 weeks after school starts* Families have settled into a routine

Open House

4 weeks after school starts* Families have settled into a routine* Students have made new friends at

school

Open House

4 weeks after school starts* Families have settled into a routine* Students have made new friends at

school* VIP contest is going strong – allow

students to earn extra tickets for bringing friends

Open House

Showcase all the benefits that your school has to offer to different target prospects

Open House

Showcase all the benefits that your school has to offer to different target prospects

9am – Martial Arts Fitness Class10am – Children’s Self Defense Class or Mass Intro Theme11am – Martial Arts Demonstration11:30am – Refreshments12 noon – Adult Self Defense Workshop

Open House

Promoting Your Open House

Open House

Promoting Your Open House* Students handing out invitations

- contest who brings the most friends

Open House


- contest who brings the most friends* Newspapers

Open House


- contest who brings the most friends* Newspapers* Community Event Boards/Sites

Open House


- contest who brings the most friends* Newspapers* Community Event Boards/Sites* Schools/Daycares

Open House


- contest who brings the most friends* Newspapers* Community Event Boards/Sites* Schools/Daycares* Ad Cards/flyers..neighborhoods, cars,

business

Open House

Promoting Your Open House* Radio Spots

Open House

Promoting Your Open House* Radio Spots* Direct Mail

Open House

Promoting Your Open House* Radio Spots* Direct Mail* Banner in front of your school

Open House

Important To Do’s - Objectives

Open House

Important To Do’s - Objectives* Involve your current students

Open House

Important To Do’s - Objectives* Involve your current students* Gather names, address, phone numbers

Contest to win ___ free monthsContest to win a free birthday party

Open House

Important To Do’s - Objectives* Involve your current students* Gather names, address, phone numbers

Contest to win ___ free monthsContest to win a free birthday party

* Conduct mass closing after all seminars

Open House

Important To Do’s - Objectives* Have Door Prizes/Give-a-ways

Open House

Important To Do’s - Objectives* Have Door Prizes/Give-a-ways* Have a Open House SPECIAL

Make sure staff is trained, building rapport and signing people up

Open House

Common MISTAKES

Open House

Common MISTAKES• Advertise the schedule of events separately –

Not just 9-12

You want people to know they don’t have to be there for the entire time.

Open House

Common MISTAKES* Not closing after each seminar – goal to enroll

students.

Open House

Common MISTAKES* Staff not interactive with prospects

Open House

Common MISTAKES* Not gathering prospect info

PROMOTIONAL BOOTHS

• Professional looking• Professional material• Dress professional• Prize wheel

PROMOTIONAL BOOTHS

• Wal-Mart• Kmart• Office Depot• Target

• Anywhere where people are going for Back To School Shopping!

ADVERTISING

ADVERTISING

• Snipe Signs• Newspaper ads• Money Mailer• Direct Mail• Ad cards in businesses• Flyers

BACK TO SCHOOL CONTEST

ace the enrollment test 50 – 100 back to school sign-ups

Documents

school program slide

site slide

school special slide

internal pizza party

hour party slide

std slide

studio slide

dayweek slide