12 ways to instantly increase event sign ups

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Page 1: 12 Ways to Instantly Increase Event Sign Ups

12 Ways To Instantly IncreaseEvent Sign-ups

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Page 2: 12 Ways to Instantly Increase Event Sign Ups

Streamline Your Sign-Up Process by Going Online.

Consumers are accustomed to searching for

products online and making purchases online.

Your events shouldn’t be treated any differently.

Allow attendees to register and pay in one

transaction online at their convenience.

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Page 3: 12 Ways to Instantly Increase Event Sign Ups

Communicate the Benefits in Your Event Description.

Remember everyone’s favorite radio station –

WIIFM – What’s In It For Me.

Don’t just say “Sign up for Our Fitness Boot

Camp”. Why should someone sign up? Will they

make new friends? Shed some weight? Feel

great? Let them know what’s in it for them.

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Page 4: 12 Ways to Instantly Increase Event Sign Ups

Share Pictures and Videos.

Show people the value instead of just telling

them about it. Tell a story through pictures and

video of past events that show attendees

having fun.

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Page 5: 12 Ways to Instantly Increase Event Sign Ups

Setting a savings incentive tied to an expiration

date is a great way to generate early sign-ups.

Set an Early-Bird Price with a Cut-Off Date.

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Page 6: 12 Ways to Instantly Increase Event Sign Ups

Post Your Event Everywhere Repeatedly.

Don’t just post about your event once on Facebook. Post

about it at least once a week on Facebook leading up to

the event. And don’t limit your posts and marketing to one

channel only. Post on all social networks, in online

directories, on your website, in emails.

Event success depends largely on repeat impressions.

Get the word out everywhere possible. Promote across

all channels repeatedly.

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Page 7: 12 Ways to Instantly Increase Event Sign Ups

Send emails to Past Attendees.

Your past attendees are likely to attend other events you

hold. It’s a smart practice to let your past attendees

know about your new upcoming events – and sending

them an email is the most direct way to communicate.

Tools like Event Manager store your past attendee data

and enable you to select on past attendees and send

emails directly through the software.

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Page 8: 12 Ways to Instantly Increase Event Sign Ups

Set a Seating Capacity.

Scarcity increases demand and compels people

to take action now rather than waiting.

Put a limit on the number of seats available at

your event and communicate the limited

availability.

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Page 9: 12 Ways to Instantly Increase Event Sign Ups

Add an Event Listing to Your Website.

Including your events on your website is a great way to

show everyone – your members and website visitors –

what’s going on at the facility.

Through tools like Member Solutions’ online event

registration software, Event Manager, you can add a

registration home page – or event listing page – to your

website to showcase all your active and available events.

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Page 10: 12 Ways to Instantly Increase Event Sign Ups

Set Up Promo Codes.

Setting up promotional savings codes and

sending them to a select group of prospective

attendees promotes exclusivity and will

ultimately increase event sign-ups.

In tools like Event Manager, you can even set up

activation and expiration dates for promo codes

and set capacities to promo codes to further

drive demand.

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Page 11: 12 Ways to Instantly Increase Event Sign Ups

Offer a 2-for-1 Special.

Adding a 2-for-1 promotion or a “Buy one, get the

second 50% off” adds value and encourages

multiple sign-ups.

Consider a sibling and/or friend promotion.

Chances are your attendee knows a person or

two who would be interested in the event.

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Page 12: 12 Ways to Instantly Increase Event Sign Ups

Offer a FREE Gift.

Take a look at your inventory and see what

you have that you could give away. Adding a

free gift to the first x number of sign-ups

sweetens the deal and will help drive early

registrations.

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Page 13: 12 Ways to Instantly Increase Event Sign Ups

Promote Your Event Offline.

It’s easy to loose sight of offline techniques

in today’s largely digital world.

Don’t forget to post flyers about the event in

your facility. Partner with local businesses

that will inform their customers about your

event. Mention the event before, during and

after classes.

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Page 14: 12 Ways to Instantly Increase Event Sign Ups

Fill Your Events Fast with:

Event Manager online event registration software enables

you to take your entire sign-up process online instantly.

There’s no software to download. No merchant account

needed. Use it for birthday parties, boot camps, seminars,

tournaments … the possibilities are endless.

Book a FREE Demo Today!

Visit MemberSolutions.com, Call 888.277.4409, or Email [email protected]

Real Solutions … Real Results …

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Page 15: 12 Ways to Instantly Increase Event Sign Ups

Who is Member Solutions?Since 1991, we have provided billing, software and business advisory services to Fitness, Martial Arts and Health-

related businesses in the United States, Canada and Australia. Each year, we service more than one million consumer

obligations and process in excess of $150 million in payments on behalf of our client businesses.

We offer a complete full-service billing and payment processing solution, as well as a powerful suite of web-based

software solutions for:

• Front-desk operations • Member management

• Online event registration • Credit card processing

• Member communications • And More

Each solution is designed to increase efficiency, save you money and save you time — so you can focus on what’s

most important to build your business. Request a quick, 20-minute demo with a live representative today. There’s

ZERO obligation. ZERO pressure. We simply want to give you the chance to see our solutions in action and ask a real live

person any questions you have.

Visit MemberSolutions.com, Call 888.277.4409, or Email [email protected] to Book a FREE Demo Today!

Real Solutions … Real Results …