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Page 1: IF YOU’RE MEASURING CONVERSIONS OR EMAIL SIGN-UPS BE …bookvideoclub.com/storyboards/lean-startup.pdf · if you’re measuring conversions or email sign-ups do you need to consider
Page 2: IF YOU’RE MEASURING CONVERSIONS OR EMAIL SIGN-UPS BE …bookvideoclub.com/storyboards/lean-startup.pdf · if you’re measuring conversions or email sign-ups do you need to consider
Page 3: IF YOU’RE MEASURING CONVERSIONS OR EMAIL SIGN-UPS BE …bookvideoclub.com/storyboards/lean-startup.pdf · if you’re measuring conversions or email sign-ups do you need to consider

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IF YOU’RE MEASURING CONVERSIONS OR EMAIL SIGN-UPS

DO YOU NEED TO CONSIDER

BE CLEAR ABOUT WHAT

THE TEST A SUCCESS

LIKE

Page 4: IF YOU’RE MEASURING CONVERSIONS OR EMAIL SIGN-UPS BE …bookvideoclub.com/storyboards/lean-startup.pdf · if you’re measuring conversions or email sign-ups do you need to consider