social media & storytelling
Post on 14-Jan-2015
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Storytelling & Social Media
Barry WaiteProfessor/Program Coordinator
Corporate Communications & Public RelationsSchool of Communications, Media & Design
Centennial College
A Very Short Story….
Social Media provides a platform…
to tell your stories
Social Media is more about communication than about technology
Put provides incredible opportunities to communicate, engage and tell your stories
Before You Start
• Understand your audience• Know where you are going• Always be listening, looking & learning
A word about where your audience is….
Take Flight(from The Dragonfly Effect)
• Develop a Clear GoalThere is elegance in simplicity
• Reverse the RulesHow might others address the challenge? Do the
opposite.• Tell a Good (Truthful) Story
Tell stories that connect on an emotional level• Design for Collaboration
Enable others to contribute and choose their own weapon
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