SOCIAL STORYTELLING: TRENDS & TOOLS

@MEPRAGENCY l #SMCNash

Hosted by: KIA JARMON, PR/Brand Strategist

WHAT’S YOUR STORY?

@MEPRAGENCY l #SMCNash

‘YOU ARE HERE’ TO TELL THE STORY—You Are The Media

@MEPRAGENCY l #SMCNash

Pic Monkey Spreaker Sound Cloud SlideShare Infogr.am Alpha Chimp (local)

TO CREATE IT…

@MEPRAGENCY l #SMCNash

CREATE + EMBED

EVERY MEDIUM IS A SNAPSHOT

OF YOUR BRAND

1.  Pingraphy

2.  Facebook Timeline 3.  Facebook Targeting

4.  Google Hangout 5.  Google Community

TO SHARE IT…

@MEPRAGENCY l #SMCNash

HOW DO THEY WANT TO CONNECT?

1.  Scoop.it 2.  Storify

3.  Sees.aw 4.  Rebel Mouse

5.  TweetChat

CREATE CONVERSATION (and listen)

@MEPRAGENCY l #SMCNash

EVERY MEDIUM IS A SNAPSHOT

OF YOUR BRAND

CITIZEN JOURNALISM…

@MEPRAGENCY l #SMCNash

TELL THE STORY AS YOU SEE IT

1.  Pro Camera

2.  iMovie 3.  PicStitch/Mixel

4.  SocialCam 5.  Versegram/InstaMessage

6.  Spreaker

THERE’S AN APP FOR THAT…

@MEPRAGENCY l #SMCNash

CONNECT ON THE GO!

1.  Pinterest.com/source/url

2.  Buffer—drips social shares

3.  Sprout Social—shares/analytics

4.  Social Mention 5.  PinPuff

HOW TO MEASURE…

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MEASURE YOUR SUCCESS!

SOCIAL STORYTELLING MAP

@MEPRAGENCY l #SMCNash

OUTLINE THE EXPERIENCE

CHOOSE THE METHODS

ADDITIONAL WAYS TO ENGAGE YOUR AUDIENCE

CREATE CONTENT OUTLINE Events, Promotions, News

Visual + Auditory = Experience

HOW WILL YOUR AUDIENCE EXPERIENCE YOU?

PICMONKEY

YOUTUBE FACEBOOK

ALBUM PIN IT

Screen Capture Video

Pingraphy

Scoop.it Storify

Sees.aw

Hosted by: KIA JARMON, PR/Brand Strategist

QUESTIONS?

@MEPRAGENCY l #SMCNash