Storytelling is in our soul.

Storytelling For SocialMedia: Finding Your Muse

Takeaways

What is a brand story

How to write potent captions

How to respond with heart

How to create an experience

Why storytelling? In a word... connection

Stories are how we communicate with our tribe

Humans are wired to listen to stories, love stories,and tell stories

“No man is an island and no brand wants to be.”

“Storytelling means you have to reveal something

beyond self-congratulations.

[It] is not just a gimmick to sell more crap.

Storytelling is about relationship – most importantly

describing the world of your audience, and how

much you get who they are, what they care about,

and where they are trying to get in life.” —Michael Margolis, CEO | Get Storied

TRIBE STORYYour Brand Story

What is a brand story?

The heart and soul of your brand

Who you are + who people think you are

A fluid and living thing

Audience sentiment

Signals: Are you walking the talk?

Your truth revealed

Every post reveals what makes you tick,

and creates audience experience

Brand stories that rock

Brand stories that rock

Brand mentors invite you in

… and lead from the tastiest places

Brands celebrate their fans

… whether they wear mouse ears or pan hats

Walking the talk

Lego movie: brilliant brand storytelling

GATHERING THE CLAN

Share only the juice

Think of a whiskey still...

Distill your brand story down to one

perfect drop, an elixir worthy of sharing

Powerful messaging

Create an experience

Make the impossible possible

Mindful of your audience

What’s in it for them?

Be useful: give them a goodie “to go”

Be playful: brighten their day

Be impactful: lead from within

Call your tribe

3-8 second attention span

Use authentic visuals

Business ‘intel’ proves storytelling

Why storytelling?

Social media is visual storytelling

Only content chefs are succeeding:Create bite-sized pieces of “original” content

Mix it up: Balance your content

The recipe

Quality photos | videos

Lush language

5 cups for your fans, 1 tsp. for you

Leave out poor grammar, typos

Story: Financial freedom

Subtle meanings...

Best content wins

Why? Because it gets sharedThe point is always the share

Shareworthy content: Makes us smile Sparks our imagination Warms our heart

Eye-catching photos + few words = shareable

Infinitely shareable

Paint a picture with your words

Like this

Types of story

Use nostalgia

Be a mythbuster

Ask a question or answer it

Tickle our memory

#throwbackthursday

Did you know?

Brag a little… very little

Awards

Company news

Events

Take us there

Or there

SaWING!!

Year-round buzz

Best. Ever.

DIYs: How to’s

Memes: Quotes

This or that

Visual captions

Video interviews

DIY

DIY with “Canva”

Quotes with “PicMonkey”

A one sentence story

Before

After

Tasteful branding

This or that

Visual captions

Bam!

Floating more ideas

Customers using your products

Office mascot: give human attributes to non-human things (cats, coffee cups, staplers)

Behind the scenes: the “inside scoop”

Contests

Simple Simon contest

Comment to win

Contests can be fun

Only 3 days left to…

Mighty and magical

Rally around a cause

Sell nice

Lead AND follow

Be positive

Rally around a cause

Sell nice

Lead AND follow…

Positive

Negative

Positive + give back

Captions: short & pithy

Two sentences max—one-two punch that delivers. Add personality

Link to website for details: names, stories, dates, places, significance

Shorten links

My cup runneth over

Two great photos... one great caption.

Lush no, but there’s a story there

Now we’re talking...

Starting to do the happy dance yet?

Great photos… captions not so much

Keep it simple

Nailed it

And fun…

Memes don’t always need words...

Until they do

Captions yay or nay?

Make us think

Make us smile

Only if helps tell your story

... and this does

This does too

Add to the story

Ditto

When in doubt, shrink

Yawn...

LOL!

LOL x 2!!

Hashtags are important

Hashtags help tell the story #livedlongenoughtoseethis

Hashtags are how people find you

Do your researchhttp://websta.me/hot

Create event/campaign hashtags

Hashtags and tagging

Yes, even on Facebook

Sweet treat

Coldcuts

#FoodPorn photos… getting warmer

Starting to smile… and salivate

Perfection in a cracked-wheat bun!

Make their day

Use great language whether shared or original

Your muse

WARRIOR HEROICS

Walk your talk

Respond with heart

Responding is walking the talk

Continue the connection

The fan is your hero

Be selfless

Show gratitude for the relationship

You get what you give

Mirror your audience: they are your muse

Genuinely care... it will show

Now we’re talking...

Your muse

THE FEASTLet’s tell a story

Make us smile

Add your personality

Charm us

Care about us

Add your personality

On the fringe

Charmed

Beautiful… but about you

Even more beautiful when it’s about us

Inspire us

Officially “wow’d”

Nutty

No words necessary

Storytelling is in our soul.

Simple story: It’s a beautiful day

Feeling the need for Mother Earth beneath my feet today. You too? —Zappos

When was the last time you treated yourself to a walk on the beach? —KP.org

Happening now: A perfect ‘dig your toes in the sand’ kind of day. Wish you were here! —Aqua Aloha Surf Waikiki

Story: Great place to stay and play

Here’s our five o’clock shadow…

Story: Hawaii Fashion Week

Green is the new black!

Story: Relaxing vacation

Vacations were meant to be spent just like this!

Story: Fall clothing line

Wicked cool!

Dorothy’s house wouldn’t dare!

Story: Lipstick launch

Take that Picasso!

Story: Casual Beach Dining on Maui

Take that Picasso!

Story: Childcare – spark the imagination

Nurturing our next Picasso!

Story: Made in Hawaii product

Aloha spoken here

\Story: Grow your own health

What does your garden grow?

Story: Traffic cam

Stuck in back-to-school traffic, but loving the view!

Story: Pet friendly hotel

We can’t wait to see those tan lines!

Remember this one? Let’s caption it!

Dip your spoon in this strawberry summer moon.

Story: Professional Women’s Leadership

There’s no elevator to success. You have to take the stairs.

Would you add a caption to this?

Story: Ocean defenders

Why yes, I am king of this beach!

Story: Mental health

The bark stops here!

Story: Financial Planning

And the Darwin award goes to…

Story: Bible study

Need an Ark? I Noah guy!

Epic, #foodporn, instagawk, incredible, surreal, awe-inspiring, #nofiltersneeded

Top Hashtags on Instagram: #instagood, #instamood, love, #me, #tbt, #summer, #fun

Top Hashtags on Twitter: #gorgeous, #sun, #love, #me, #tbt, #follow, #photooftheday

Tribe Story — Know and use the brand voice

Gather the Clan —Share only the juice

Warrior Heroics —Respond with heart

The Feast — Keep it short, they’ll love you for it

Keep in touch!

Wahine Mediawahinemedia.comfacebook.com/wahinemedia@wahinemedia

Karen Weikertkarenweikert.comfacebook.com/spiritsayshi@karenweikert

Download this slideshow:http://slideshare.net/wahinemedia