storytelling with social media
DESCRIPTION
Use social media for storytelling- via content, pictures and videoTRANSCRIPT
fundraisinisfun.com
JewishFederations.org- Jan. 15, 2013
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Links & Slides
Links: http://www.fundraisinisfun.com/JFNA-prezi/
Slides: http://www.slideshare.net/EphraimGopin
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Storytelling with Social Media
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Storytelling with Social Media
Twitter:
@fundraisinisfun
Blog:
www.fundraisinisfun.com
Pinterest:
Pinterest.com/EphraimGopin
LinkedIn:
Ephraim Gopin
Contact Me:
http://www.fundraisinisfun.com/contact-the-fundraiser/
Social Media Strategist & CEO- Chief Engagement Officer
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“I tell classes that we no longerjust go out to dinner with friends, we take our whole network with us.”- William Humphrey Jr., Texas Tech10/28/12, USA Today
The Truth
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Let me tell you a story: I went out to dinner with my
wife…
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Recommendations
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Instagram- Before We Step Out
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Check-in
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Pin What We Ate
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Tweet an Update
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Yelp Review
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Storytelling with Social Media
• Social Media- it’s NOT for fundraising • Quick look at strategy• Stories via content• Stories via pictures• Stories via video
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Great FR Idea- Impact
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2012 NPO Social Networking Report• 98% on FB, 74%
Twitter, 64% YouTube, 48% LI
• 55%- social networking = FR (OY!)
• 46% of US millionaires- on FB
• 70% of Tweeps- outside US
3% raised over $100,000 on FB BUT 30% between $0-1000
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Where Are You- The Bad…(no SM icons above fold)
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Where Are You- The Bad…(SM icons at the bottom)
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Social Media Strategy
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Social Media Strategy- The W Questions
• Who• When• Where• What• Why• Engage ► trust ►
action
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If You Want to Tell A Story…Know Your Audience!
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Know Your Followers
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Answer Followers
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Do NOT Criticize Followers(courtesy of PixelPoint Press)
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Hashtag It
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Check Before You Post
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Content- RSS
• Curate
• Vary
• Read & Learn
• Alerts
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Content- Blog
• Guest post• Make it timely- e.g.
Sandy• Partners abroad!• Different
contributors• Calendar
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Too Wordy
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Mercy Corps Blog
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Stay on Top of the News
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Content- Facebook
• NOT FOR FR• Pat your
shoulder• Create convos• Say thank you!!!
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what CAN you do with it?
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FB- Ask A Question
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FB- Create a Picture
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FB- Intro Your Staff
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FB- Use Images to Explain Cause(Access Israel)
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FB- Thank Volunteers
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FB- History
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FB- Photo Captions
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FB- Exclusive Offers
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FB- Local Event
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Organic Only(Lufthansa may have bought Likes)
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Content- Twitter
• Follow local NPOs, media, influencers
• Become the
expert
• 60-30-10
• Push out content
• Don’t broadcast
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Twitter- Listen(Specific keywords)
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Twitter- Engage!
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Twitter- Engage! (Dan Hotel)
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Read. Think. Post.
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Monitor- You Never Know…
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Content- Interactive
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It’s All About The Image
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Pictures- Instagram
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An Instagram Moment
Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services
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Pictures- Instagram
• Latest news
• Sneak peek
• Who you are
• Supplies & products
• Carmen Sandiego
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Pictures Make The Story
The Boston Globe
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Instagram & Big Biz(Dunkin Donuts Halloween Contest)
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Instagram & Big Biz(Patriots behind the scenes)
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Instagram & Big Biz(British Airways & Movember)
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Where’s the Pic?!
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Pictures- Pinterest
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Pictures- Pinterest
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Pictures- Pinterest
• Contest
• Constituents
• Be unique!
• Holidays
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Pinterest- Helpful Boards
Thanks Leslie White Clay (@LWClay)- hopecottage.org/
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Pinterest- Good Use!
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Pinterest- Cause Awareness
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Pinterest- Behind the Scenes
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Video
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Video- YouTube, Viewbix
• Tell a story
• Forget Spielberg
• Donors/Advocacy
• Shares
• Traffic
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Video- Tout, Viddy
• 15 seconds
• ENGAGE!!!
• Mobile
• Social
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Storytelling with Social Media
Twitter:
@fundraisinisfun
Blog:
www.fundraisinisfun.com
Pinterest:
Pinterest.com/EphraimGopin
LinkedIn:
Ephraim Gopin
Contact Me:
http://www.fundraisinisfun.com/contact-the-fundraiser/
Social Media Strategist & CEO- Chief Engagement Officer
fundraisinisfun.com
Links & Slides
Links: http://www.fundraisinisfun.com/JFNA-prezi/
Slides: http://www.slideshare.net/EphraimGopin