social media storytelling webinar
TRANSCRIPT
Agenda
• Defining your audience
• What that audience wants on social media
• Key tactics for impact storytelling and results
Why should you care?
• You want to reach a new generation of donors
• You want to build real relationships with your audience
• Good storytelling initiates action
Why you should care (with more data!)
• 74% of adults who use the Internet, use social media
• In the US, 78% people making over $75k use social networking
• Facebook users are politically engaged, more trusting and have more close relationships
Pew Internet Project, 2013
Key motivations for sharing
• To bring valuable and entertaining content to others.
• To define themselves to others.
• To grow and nourish relationships.
• To get the word out about causes and brands they care about.
Headlines
Copywriting technique from American Writers & Artists Institute. In this approach, an effective headline should: !• Be USEFUL to the reader • Provide a sense of URGENCY • Convey the idea that the main benefit is UNIQUE • Do all of the above in an ULTRA-SPECIFIC way
Best Engagement Through Storytelling Includes
• Transparency
• Impact
• Influence
• Positivity
• Visuals
• Individual Focus
• Headlines
• Purpose