Digital Storytelling with Social Media Tools

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Post on 08-Jan-2017



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Digital Storytelling with Social Media ToolsMaayan AlexanderInternet and Technology for Social ChangeEVA/Minerva Conference, November 2016

People are telling stories since the early ages of history

Technology changes but basics of telling a story are similar

informationdocumentationCharactersConflictsDramaMotivationFeelingsCall for actionSensesStorytelling:

Great Content+ Digital Storytelling Better Communication and Engagement

Let's see how social media can help with that5

Social Media PlatformsCreate your content Connect with others directlyFor profitAn interest to make users use themCreate and share, consume contentDevelop tools and methods to share content and to tell stories

How can we use these tools to tell better stories

Edit visualsCreate videosCurate collections


A picture is worth a thousand words

Dorothea Lange, Migrant Mother

Great VisualsA Picture is worth a thousand wordsIn social media: save time, convert to actionSocial media platforms encourage sharing visualsSome are visual based

Add Images To Facebook Posts For 2.3x More Engagement

Buzzsumo and Canva reasearch, May 2015

Instagram Editor:

Great visuals dont need many effects


VideosLive videos are greatEdited videos have their benefitsInstagram stories: A fun way to experience snapchat-like medium

Instagram Stories:


CollectionsYou have collections, let's work with themCurate users generated content (UGC)



Pinterest Visual Search:

Go tell your story!

For further reading and follow upSocial Media ExaminerSocial media platforms' blogs: BufferHootsuiteCanvaMuseums, libraries and archives on SMTechsoup for Libraries

Thank You and See You OnlineMaayan (Hebrew)