storytelling & social media: video creation
DESCRIPTION
Storytelling & Social Media: Video CreationTRANSCRIPT
Jay Dedman & Ryanne HodsonRyanIsHungry.comFebruary 4, 2009
Conference Call: 866-740-1260 Access Code: 6339392
Video Creation Video Creation & Sharing& Sharing
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
You are being recorded
• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/bt4nfz
Video Creation Video Creation & Sharing& Sharing
Jay Dedman & Ryanne HodsonRyanIsHungry.com
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Who We Are
http://ryanishungry.com/hire-us/
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Goals
• High Google Ranking
• Influence over Conversation/Policy
• Action
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Don't Believe the Hype
• Every year a new platform is THE thing-MySpace, Facebook, YouTube
• Take advantage of free resources, but don't get locked into any one place.
• Be everywhere, but make your website or blog be YOUR place for people to connect to you.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Choose What Level You Want To Play
• Participant -YouTube watcher, commentor.
• Player -You become the authority on an issue.
• The higher you want to play the more resources/time you must invest.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
This Is NOT Television
• No need to hire a whole crew.
• Consumer equipment and existing computers are all you need.
• Your videos as a WHOLE, your archives, are the ongoing story.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Cameras We Love
The Flip - under $150http://www.theflip.com/
Sanyo Xacti - under $250 http://www.sanyo.com/xacti/english/index.html
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Cameras We Love
Canon HV30 High Def - under $600
http://is.gd/ilYq
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Free Editing Software
Windows XP and VistaWindows Movie Maker
-Free
-Simple to Learn
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Free Editing Software
AppleiMovie
-Free
-Simple to Learn
-Converts Everything
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Free Conversion Software
MPEG Streamclip http://www.squared5.com/
Swiss Army Knife for Video Conversion- Mac & PC
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Types of Storytelling
• Document a Process
• Interview Co-Workers and Clients
• Interview Thought Leaders
• Comment on Topical Issues
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Home Birth Video
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Building Blocks
• Flip Camera Interviews
• Skype Interviews-PC: Pamela Recorder Mac: Call Recorder
• Archival Video and Photos
• Creative Commons Music http://ccmixter.org
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Do I have to edit?
• Raw video is fast to shoot and upload.
• Edited video takes time and money to produce.
• Edited video will better tell your story- more compelling and in depth.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Where do my videos go?
• Blogs, website.
• Burn DVDs to pass around.
• Make available for creators to use.
• Make available for Media to use.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Like your mother told you - SHARE!
• Let people download your videos and use them through Creative Commons Licenses.creativecommons.com
• Flash on YouTube locks files into the page. Put your videos everywhere:www.tubemogul.com
• It’s good to also link to Quicktime so it’s easy to download.www.squared5.com/
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Free Blogs and Tutorials
• Bloggerblogger.com
• Wordpresswordpress.com
• Freevlog Video Tutorialsfreevlog.org
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Be Honest
• People Can Spot A Phony.
• People don’t expect you to know everything, but you can get the conversation started.
• This is not a Press Release- Be Conversational.
• Be yourself not a TV show host.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
You're Making History
• Like your organization, your content is here to stay.
• Your blog becomes your organizational history.
• Your videos will be found by other organizations around the world.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
The Press Is Lazy. You Make News Every Day.
• Let's say a journalist wants to do a story on housing rights.
• They Google "housing rights” and your site comes
up.
• They get your message.
• If you have a clear “How to Contact Me", you might make the news.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Funders Fund Doers
• What a better way to prove you're a doer than with video documentation.
• Video of you helping real people.
• Video will make a static document with numbers more exciting.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Build community online like you build it in real life.
• Talking to people is how we get things done- the same is true online.
• Comment on other people's blogs that you truly find interesting.
• Link to people or groups you like on your sidebar.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Ask and You Shall Receive
• Regular people will give money to help change the world.
• Post specific needs with a specific dollar amount.
• Make sure it's an exciting, engaging project.
• Prove you spent the money well with video documentation.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Be the Place Where People Hang Out
• Allow people to comment, even if they disagree with your message. Create real dialog.
• Respond to everything.
• Create a forum so everyone passionate for that niche hangs out. http://www.lefora.com/
• Get others to give you video since you're the place that will get attention.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Be Realistic
• Take your time.
• A journey of a thousand miles starts with one video.
• Update often.
• Tiny pieces loosely joined.
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Basic Workflow
• Decide on a Topic
• Gather footage
• Edit if needed
• Upload to Web
• Blog it, Twitter it, Spread the Word
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Examples
• Prevent Human Trafficking Institutepreventhumantrafficking.org/videos/
• Rainforest Action Networkwww.youtube.com/user/RANVideo
• Students for a Free Tibetfreetibet2008.tv/
• Invisible Peopleinvisiblepeople.tv/blog/
• NASA International Space Stationwww.youtube.com/user/watchnasatvcom
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Contact Us
[email protected](917) 371-6790
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Join us at the NTC! http://nten.org/ntc
Storytelling & Social MediaVideo Creation & Sharing: RyanIsHungry.com
Call: 866-740-1260 Access Code: 6339392
Storytelling & Social Media: 5-Part Series
• Creating Social Buzz – 2/11/2009 11am Pacific
• Social Media ROI– 2/18/2009 11am Pacific
Video Creation Video Creation & Sharing& Sharing
We would like to thank the Packard and Surdna Foundations for their generous support of this
webinar series.