defrag: applying twitter analytics in real time
Post on 26-Jun-2015
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APPLY ING TW ITTER ANALYT ICS IN REAL-T IME
Wendy Troupe, Founder & CEO
• Founded in 2009 • Predictive Analytics & "
Recommendations • Top of Funnel Activit ies
WHO WE ARE
BIG DATA IS IN ITS INFANCY
ANALYTICS IS MORE THAN COUNTING
YOUR CUSTOMERS ARE ENGAGING IN REAL TIME
IT’S ABOUT CONNECTING THE DOTS
MEASUREMENT & "OPTIMIZATION
EFFICIENT & "EFFECTIVE ACTIVITIES
ROI ANALYSIS
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Top of Funnel Awareness
In tent
Convers ions
Customer Engagement
A m p l i fi c a t i o n , v e l o c i t y, r e a c h
P ro d u c t & b r a n d m e n t i o n s
C l i c k - t h ro u g h s & d o w n l o a d s
C u s t o m e r a c t i v i t y
“Concentrated content matters. I t isn ’ t how much we post, but what and when.” "
- Kev in Pa lmer, Sen io r D i rec to r o f On l i ne Marke t i ng
TAKEAWAY
Big Data presents the opportunity to be targeted and instantaneous
in attracting and bui lding relat ionships with customers.
Thank you!
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