2017 media planner - cim · marketing options further your marketing plan by engaging our...

2017 MEDIA PLANNER

CIM Magazine

Authoritative and inquisitive, CIM Magazine is an indispensable voice in the international mining industry. It is the link between operators, head offices, laboratories, ideas and technology, no matter where in the world these connections take us.

Each issue presents editorial that marks where the industry stands and the direction it is heading. Whether it is resource reporting and community relations or process flow sheets and payload optimization, we reach out to the experts with insight on how emerging trends influence the broader industry. We detail not only in what is new to the market, but what has been proven at the mine site and the experiences of the people responsible for integrating new technologies and processes into daily operations.

Our quality editorial is matched with eye-catching presentation to ensure each issue has the impact its readers and advertisers have come to expect.

Ryan BergenEditor-in-chief CIM Magazine

Editor-in-chief

CIM Magazine is published by the Canadian Institute of Mining, Metallurgy and Petroleum (CIM), a highly regarded association of professionals in the international mining industry. Members of CIM are the foundation of our engaged and influential audience.

Award winning CirculationCIM Magazine is proud to celebrate another year being recognized for excellence in editorial.

Les P

rix Kenneth R. Wilson 2015

Finaliste

2015

Kenneth R. Wilson Awards

Finalist

Les P


Médailled’argent

Les P


Magazinede l’année

Les P


Médailled’or

2015


SilverWinner

2015


GoldWinner

2015


Magazineof the Year

Les P


Site Webde l’année

2015


Websiteof the Year

Les P

rix Kenneth R. Wilson 2015Magazine

de l’annéeFinaliste

2015

Kenneth R. Wilson AwardsMagazineof the Year

Finalist

L'élite des médias d'affaires du C

anad

a

Best in Canadian Business M

edia Best in Canadian Business M

edia


anad

a L'élite des médias d'affaires du C

anad

aL'élite des médias d'affaires du C

anad

a


edia


anad

a


ediaBest in Canadian Business M

edia


anad

a

Best in Canadian Business Med

ia

Kenneth R. Wilson Memorial Awards Honourable Mention BEST PROFILE OF A COMPANYExcellent Recovery, March 2015

Trade Association Business Publications International Top 25 BEST FEATURE ARTICLEMuddy Waters, November 2015

Distribution 10,572*

Readers per copy 2.3**

Total audience 24,315

Issues per year8

Source of statistics: *Publishers Sworn Statement, September 2016 **2016 Reader Survey conducted by MaCorr Research

Our audience

Source of statistics: *2016 Reader Survey conducted by MaCorr Research ** CareerMine (www.mining.com/careermine).

CIM Magazine is read by decision-makers and industry leaders across the mining and metallurgy industries. This highly-engaged readership is an influential audience with purchasing responsibilities.

Areas of operation within the industryEngineering

Mining Services

R&D

Exploration

Technology

Mining Company

Technical Consultant

Manufacturer/ Distributor

86% 70%76% 69%Highly educated Industry leaders

have a university degree or higher

73%72%

Avid consumers in their personal lives

have an annual household income of $100k+

spend at least $1,000 on personal credit cards each month*

of readers are in a management position

plan on augmenting their education

are involved in the purchasing process

Miners in Canada earn over $110,000 a year, or about $31,000 to $46,000 more than the average worker employed in the other four major sectors of the economy**

81% of readers are CIM members

39%27%

23%20%

18%17%

14%14%

Connecting you to the mining community

Source: 2016 Reader Survey conducted by MaCorr Research, ** Facts and Figures 2015 Mining Association of Canada

Our readers read CIM Magazine more than any other mining publication

What readers are saying about CIM Magazine

How our readers consume their mining news

98%

74%

91%

55%

90%

53%

agree the magazine provides valuable information

Print magazines

agree the magazine information is relevant to their profession

Online news sites

look forward to reading each issue*

Digital magazines*

Thanks to its rich geology, Canada

is one of the largest mining nations in the

world, producing more than 60 minerals and

metals.**

find the advertisements in

CIM Magazine useful*

65%

Mining Engineer (SME) 26%

Engineering & Mining Journal27%

Mining Magazine27%

Canadian Mining Journal43%

The Northern Miner46%

CIM Magazine100%

Marketing options

Further your marketing plan by engaging our influential audience across all platforms.

Statistical source: * Google Analytics Jan.-Aug. 2015-2016 Comparative ** MailChimp Reports 2016, MailChimp Email Marketing Benchmarks.

CIM Magazine (print)100% qualified audience of 24,315

Magazine.cim.orgTop source for Canadian Mining news

Inserts/OutsertsCIM Magazine – Capture the attention of our readers with a creative marketing piece

CIM Convention Program & EXPO Guide5,000 attendees and 500+ exhibitors

Adding a convention product to your campaign puts your brand in front of more than 5,000 CIM Convention participants. Opportunities include:

001-001 Cover.qxp_001-001 Cover 2016-02-18 10:31 AM Page 1001-001 Cover.qxp_001-001 Cover 2016-02-18 10:32 AM Page 1

CONVENTION PROGRAM& EXPO GUIDE

PROGRAMME DU CONGRÈS & GUIDE DE L’EXPO

May 1-4 | 1 au 4 maiVancouver, BC convention.cim.org

All p

hoto

s Ric

card

o Ce

llere

CIM.orgFeaturing enhanced content our website averages 31,000 visitors a month and continues to grow

CIM ReporterOur opt-in newsletter is sent to 17,000+ mining

professionals in both English and French. Click through rate (CTR) is 3.5x more than the average email campaign**

CIM Reporter(CIM Convention edition)Delivered to approximately 20,000 attendees during the convention

• Hotel drop-offs• Business lounge

• Pillar wraps• Floor decal… and much more

Convention product opportunities

Contact your account rep for a complete opportunity prospectus.

IntegratedMarketingOptions

Editorial calendar 2017

Note: Editorial calendar subject to change

Tools of the Trade A showcase for the newest products the market has to offer

News Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations

Columns Commentary that puts the headlines into perspective

Upfront Focused editorial on leading practices, important trends, and influential and outspoken people

Features In-depth coverage and expert voices on the critical issues of the moment

Project Profile A close look at new mine developments

Technology Today’s advances that promise to be tomorrow’s standards

CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.

In every issue001-001 Cover.qxp_001-001 Cover 2016-02-18 10:32 AM Page 1

Issue Feature Technology Upfront Bonus Circulation

FEBRUARYAd Space: Jan. 12Ad Material: Jan. 18

Project construction Shakers & screens Industrial minerals SME CONEXPO-CON/AGG

MARCH/APRILAd Space: Feb. 16Ad Material: Feb. 22

Energy Milling & grinding Underground mining Global Petroleum Show

MAYCIM Convention issueAd Space: March 28Ad Material: April 3

Environment Underground equipment Genomics CIM Convention

CIM CONVENTION PROGRAM & EXPO GUIDEAd Space: March 17 Ad Material: March 23

JUNE/JULYAd Space: May 19Ad Material: May 25

Names to know Surface mining Metallurgy & materials science

COM 2017 hostingWorld Gold & Nickel/Cobalt

AUGUSTAd Space: July 6Ad Material: July 11

Innovation Communications Heavy equipment Oil Sands Trade Show

SEPTEMBER/OCTOBERAd Space: Aug. 16Ad Material: Aug. 25

Asset management Virtual reality IT MEMO

NOVEMBERAd Space: Sept. 28Ad Material: Oct. 4

Mineral processing Water treatment Health & safetyCMP 2018 Québec Mines XPLOR

DECEMBER/JANUARYAd Space: Nov. 17Ad Material: Nov. 23

Exploration outlook Geoscience CSR engagement AME BC Roundup 2018PDAC 2018

Maximize your exposure

2017 rate card

PRINT: CIM MAGAZINE4c gross rates 1x 3x 6x 8x Dimensions

(Width x Height)OBC $8,655 $8,220 $7,810 $7,420

IFC/IBC $8,305 $7,890 $7,495 $7,120

Full page $6,920 $6,575 $6,245 $5,935

2/3 page $6,230 $5,920 $5,625 $5,345 4.5” x 10”

1/2 page island $5,885 $5,590 $5,310 $5,045 4.5” x 7.5”

1/2 page vertical $5,190 $4,930 $4,685 $4,450 3.375” x 10”

1/2 page horizontal $5,190 $4,930 $4,685 $4,450 7” x 4.875”

1/3 page vertical $4,500 $4,275 $4,060 $3,860 2.375” x 10”

1/3 page horizontal $4,500 $4,275 $4,060 $3,860 7” x 3.25”

1/3 page square $4,500 $4,275 $4,060 $3,860 4.5” x 4.5”

1/4 page vertical $3,810 $3,620 $3,440 $3,270 3.375” x 4.875”

1/4 page horizontal $3,810 $3,620 $3,440 $3,270 4.5” x 3.375”

DPS $11,770 $11,180 $10,620 $10,090 16.25” x 10.875”

Product File 1x 3x 6x 8xShowcase your product or service

1/6 page $950 $900 $865 $845 3.25” x 2.875”

Professional Directory 1x 3x 6x 8xPlace your business card in our magazine directory

1/2 business card $295 $280 $270 $255 3.25” x 1.125”

Business card $400 $380 $360 $345 3.25” x 2.25”

Marketplace 1xThe advertorial section of CIM Magazine. Detailed write-up (maximum 150 words) with logo. Layout by CIM.

$1,4951/3-page, 7” x 3.25”

Inserts & OutsertsRates available upon request.

Trim 8.125” x 10.875”Bleed 8.375” x 11.125”

Live area 7” x 10”

ONLINECIM & CIM Magazine Websites (net)

1x 3x 6x 12x Dimensions (Pixels)

Rectangle $775 $2,210 $4,185 $7,905 180 x 150Hybrid rectangle $995 $2,835 $5,375 $10,150 180 x 300Skyscraper $1,275 $3,630 $6,885 $13,005 160 x 600CIM Convention WebsiteRectangle $2,500/month 200 x 260Job Board (net)

Single posting $325 (60-day term)

5-posting package $1,250 (60-day term each)

Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter

NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge).

DIGITAL: CIM REPORTERbiweekly newsletter (net)

($) Dimensions (Pixels)

Top $2,000 600 x 72

Bottom $1,500 600 x 72

Top & bottom exclusive

$3,000 600 x 72

Skyscraper $1,625 160 x 600

Rectangle $875 200 x 275

Small rectangle $500 200 x 145

PRINT: CIM CONVENTION PROGRAM & EXPO GUIDE 4c rates (net) ($) Dimensions

(Width x Height)

Product file $1,250 4.5” x 3.75”

Full page (trim) $3,450 5.5” x 8.5”

Full page (bleed) $3,450 5.75” x 8.75”4-sided bleed

Full page (live) $3,450 5.125” x 8.125”

1/2 page $2,590 4.625” x 3.5”

IFC/IBC $4,140 5.5” x 8.5”

OBC $4,310 5.5” x 8.5”

Tabs $3,975 trim 5.875” x 8.5”bleed 6.125” x 8.57”

CIM 2017 CONVENTIONOPPORTUNITIES2017 sponsorship and advertising opportunities available at every budget point:• In Print • On Site • Online

Contact an account rep for advertising opportunities.

Mechanical RequirementsElectronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

Contact Crystal Himes ([email protected]); Tel.: 905.886.6640

Terms & ConditionsAgency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.

**** Leave at least 0.5” on left and right hand sides clear of important text, logos, etc as this will be spiral bound ****

Sponsored content Rates available upon request.

JANET [email protected]

NEAL [email protected]

ACCOUNT REPRESENTATIVES

Send contracts/insertion orders/material to:

Dovetail Communications Inc.30 East Beaver Creek Road, Suite 202, Richmond Hill, ON L4B 1J2Tel.: 905.886.6640; Fax: [email protected]

Published by:Canadian Institute of Mining, Metallurgy and Petroleum 1250 –3500 De Maisonneuve Blvd. West Westmount, PQ H3Z 3C1Tel.: 514.939.2710Fax: 514.939.2714 [email protected]

@DvtailMags

@CIMorg

2017 media planner - cim · marketing options further your marketing plan by engaging our...

Documents