cim ireland marketing awards launch presentation
TRANSCRIPT
Welcome
Carol Magill FCIMCIM Network Manager (Ireland)
About us For over 100 years CIM has been supporting, developing and representing marketers, teams, leaders and the marketing
profession as a whole.
As the largest professional marketing body in the world, CIM offers membership and career development, professional
marketing qualifications, training courses and helps businesses grow with tailored support to enhance marketing capability.
Join our 37,000 members in 39 countries, from £125 per annum.
2016 Sponsorship• PML confirmed as Associate Sponsor for
2016 Awards
Further sponsorship opportunities for the 2016 Awards are available. For more information please contact Judith Brannigan at [email protected]
Entries welcome • Go online and download application form• Read terms and conditions • Free to enter at present • Can enter up to three categories • Closing date is 30 September @ 15:00
hours
Previous Winner – Danske Bank
Nicola McCleeryHead of Marketing, Danske Bank
Seasoned Marketer Devoted to CIM
Motivations• Put your work to the ultimate test • Staff recognition • Team building • Team motivation • PR value • …. Not forgetting the fun!
Danske – we believe in contribution
Danske’s Youth Outreach Programme
Team Ethos • Customer centric – TCF
Principles• Strategic• Pragmatic • Collaborative• Dedicated • Recognise our responsibility
to maintain high standards • Small team, but can pack a
punch!
Tips from last year’s winner….1. Persevere2. Stick to the requirements3. Be creative – it’s what we are good at4. Tell your story from start to finish5. Clearly set out the results in relation to the campaign’s
objectives6. Be authentic
GO FOR IT & GOOD LUCK!
Judging Process & Scoring Matrix
JOHN EDMUNDHEAD JUDGE
Judging Process• Team of eminent marketers• Score entries according to agreed matrix• Moderation event• Review any issues arising• Agree final placings
Scoring Matrix• Applied to all categories• Scored against defined criteria:
– Application of Marketing Principles– Marketing process – Creative communications– Results achieved
• Maximum score 10 marks per criterion – 40 in total
Marketing
Principles
4 P’sCompetitiv
e AdvantageCustomer Insights
CRMEthics etc.
ProcessMarket
ResearchSegmentati
onPlanning
tools usedMedia
selection inc. on-line
&social
Creative
Message selection
CopyVisual
treatmentsResponse
mechanisms
ResultsSpecifically related
to the campaign:
-VolumeValueMarket share etc.
QUESTIONS