cim marketing leadership programme introduction

1 Oxford Professional Education Group Ltd

The CIM Marketing Leadership Programme

An introduction


Today’s Webinar

• Introducing CIM Marketing Leadership Programme

• Marketing Leadership Programme Overview• Modules• Entry requirements• Key benefits• Studying with The Oxford College of Marketing• Questions


Introducing CIM Marketing Leadership Programme• Qualification based on extensive

research with senior marketers, employers and the wider business community.

• Replaces previous CIM Postgraduate Diploma in Marketing.

• Designed for experienced and ambitious marketers who are aiming to work at a strategic level.

• It is also suitable for marketing consultants who wish to obtain professional recognition for their skills and services


CIM Qualifications Overview

Foundation Certificate

in Marketing

Certificate in

Professional Marketing

Diploma in Professional Marketing

Marketing Leadership Programme


Marketing Leadership Programme Overview• Aimed at providing the skills and knowledge that

senior marketing professionals need to adopt a future leadership role.

• It will enable experienced marketers to: Develop creative thinking to meet the challenges of

the modern-day marketing environment Provide the tools to successfully lead organisational

change Identifying opportunities for future business growth

and managing the process Build a successful strategic marketing consultancy.


Marketing Leadership Programme OverviewTo achieve the full qualification, you will need to complete two mandatory modules plus one elective module.


Marketing Leadership Programme Overview

Each module can be achieved as a distinct, self-contained ‘Award’ qualification which can be built up to attain the full CIM Marketing Leadership Programme.


Marketing Leadership Programme: Contemporary Challenges

• Designed to enable senior marketers to assess emerging market challenges and then to develop suitable strategic responses.

• It recognises the changing dynamics of the marketing environment and the importance of determining the key business drivers that will impact on business success.

• Learn how to adopt creative thinking in order to respond positively and innovatively to market challenges as well as evaluate any resource implications.


Marketing Leadership Programme: Leading Change

• Designed to equip senior marketers with the ability to meet the challenges of leading and managing change within an organisation.

• Learn how to build a robust case for change, based on the direction and resources of the organisation, as well as considering the importance of corporate culture in sustaining change too.

• Learn how to develop a platform to support future market responses and effectively deliver change within a business.


Marketing Leadership Programme: Managing Business Growth

• Aims to support senior marketers in determining the potential opportunities for organisational growth that aligns with strategic priorities.

• It provides a wider view on possible drivers of business growth, before enabling a focus on a specific industry and a selected organisation’s drivers and customer dynamics.

• Learn how to determine the future direction for a business to achieve growth and assess the likely impact on wider connected stakeholders.


Marketing Leadership Programme: Consultancy• Designed to assist experienced

marketers in developing a successful consultancy skills, either as part of a larger organisation or as an independent marketing consultancy professional.

• It recognises the importance of building a defined consultancy proposition alongside a personal brand.

• Learn how to assess client’s issues and respond to such issues through facilitating change and implementing agreed solutions.


Entry Requirements

Level 6 qualification, such as The CIM Diploma in Professional Marketing or a business or marketing Bachelors or Masters degree.

Evidence of experience at a senior Marketing Management level.

Evidence of past, present and future career progression.


Assessments and Time to Study• Organisation based assignments for all

modules designed to allow you to address a specific real-life business issue.

• Three sessions per year taking place in December, March/April and June.

• Completed within 18 months, six months for each module of study.

• Learning time is estimated at 6-10 hours per week, 200 hours of learning per module.


Key Benefits

Career Progression & Personal

Development

Positive impact on business growth

Networking with like minded individuals

Professional recognition and

status

Use of DipM initials

Credits towards Master’s degree


Studying with Oxford College of MarketingWith Oxford College of Marketing, you’ll get: Two day Marketing Leadership Gateway course to provide

academic building blocks for the qualification. Access to our Digital Strategy course, for extra digital know-

how. Access to our Digital Knowledge Bank to keep you up to date

with all things digital. Weekly webinar classes to support your learning. Personal mentor to support you with your assignment. Unlimited access to our support team. Up to three years to complete your qualification.


Class Start Dates

• Classes start in January and February 2017 across 11 of our UK study centres.

• Blended and Online courses start January/February 2017.


Why Choose Oxford College of Marketing? 20 years’ experience supporting delegates

and organisations with their marketing development

Exceptional CIM pass rates – 90% at the most recent CIM exam board

152 CIM commendations awarded for first-class academic standards and teaching

5 star student reviews


Find Out More

Contact our student support team:• [email protected]• Call 01865 515 255

OxfordCollegeofMarketing

@Oxcom_marketing

oxford-college-of-marketing

mailto:[email protected]

https://www.facebook.com/OxfordCollegeofMarketing

https://www.linkedin.com/company/oxford-college-of-marketing

