cim marketing and sales - michael dick
TRANSCRIPT
CIM South East Board –
Marketing & Sales Presentation
Michael Dick – Commercial and Marketing Director
Feb 2014
Presentation title Partners in crime
Presentation title Introducing Michael
Presentation title
Presentation title How do we do this ?
Presentation title
The marketing team has been built around
product lines – to align sales and marketing
effort
• Clear line into propositions and the sales team effort
• Regions critical channel to market
• Central plan – “local” implementation
Marketing
to
Individuals
Marketing
to
Corporates
Qualifications
Membership
Open and In company Training
Proposition
Proposition
Proposition
Channel
Sales
Sales
Presentation title We are not sitting still
* Practical Insight Webinar Schedule 2014
• What’s New in Digital and Social Media (January)
• The changing face of marketing communications (February)
• Brand Identity (March)
• The Power of Storytelling (April)
Presentation title What is in the marketing pipeline ?
• Individuals
• New Qualifications Launch
• Member Activity (Acquisition, Lapsed)
• Marketing Careers
• Companies
• Training Course Acquisition
• Corporate Proposition Launch
• L&D Directory
• Events
• TFM&A
• Marketing Excellent Awards
• Digital Summit
• Growth Summit
• Graduation
Presentation title Proposition Updates
Presentation title
Proposition: Stage One – clarify benefits
Presentation title Proposition: Stage Two – corporate offer
Presentation title Proposition: Stage Three – proposition re-launch
Presentation title Join the CIM world community
Keep up with latest
news and views
@CIMinfo
See what’s happening on CIM’s
company page
And join topical marketing
debates in our discussion
Share experiences with CIM
enthusiasts from around the
world Visit
Visit our website for a wealth of resources
www.cim.co.uk
Presentation title Questions … and continuing the dialogue
CIM South East Board –
Marketing & Sales Presentation
Michael Dick – Commercial and Marketing Director
Feb 2014