cim - digital marketing forum 2015

CIM - Digital Marketing Forum 2015

Improving business performance through digital marketing

Digital marketing is all about NUMBERS right?

It’s about customers

Insight into the numbers gives us insight into our

customers

more is we can use the data to make

real time changes

What’sWhats

t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk

Introduction

-My name is Justine

-and today I am going to be talking to you about improving business performance through digital marketing

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mailto:[email protected]

http://www.sleepinggiantmedia.co.uk

https://adwords.google.com/professionals/profile/org?id=017702451200549020354








What we do

-As an agency we focus on digital marketing because its what we are best at, but we know it is a piece of the puzzle

-We work with our clients firstly to deliver great digital marketing and return for them, but to help them understand the data to improve their overall business

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Digital at the heart of your marketing


Google analysis

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PPCSEO/

Analytics Social











Influence

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Digital

Newsletters

Promotions

Event Selection

Pricing

Content selectionDesign consideration











PPC data

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-SQR’s (search query reports) can give you insights into actual terms people use to find you online

1. Pick a keyword

2. Run it for a while

3.4.











Another sleeping giant!

-Who knew…

-Another sleeping giant

-May make us think twice about setting up an office in Stockton!

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Brand performance channel analysis

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-Running PPC on your brand term

-Great way to monitor the performance of other channels

- Events

-Magazine advertising

- TV advertising

- Radio advertising











Landing page testing

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A B

Testing options

-Copy -Language usage - Promotions/offers - Pricing










Google analytics [Warning - Data]


Site content

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Conversion data

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Social media insights


Social media listening

-Listen to your brand

-Listen to hashtags

-Listen to the market

-Listen to the mood

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- “The Dress” & Barry M Cosmetics

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Wispa

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-Campaign started on Facebook & MySpace in 2007 to “Bring back the Wispa!”

- Bought back temporarily to see if the desire was genuine, but fans were still rallying so the decision was made to bring it back for good.











Influence

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Digital

Newsletters

Promotions

Event Selection

Pricing

Content selectionDesign consideration










Thanks for listening

I will be around with the team after to answer any questions