Why Your Business Needs

A Facebook Page

Why Facebook?Facebook is the 2nd most popular

website on the Internet

400MillionUsers

MWEB Friendship 2.0 Survey 2009• 6500 SA Internet users surveyed• A cross-section of the population

Chris Brogan talks about “Old Marketing” and

“New Marketing”

Old Marketing

• Find buyers for my product

• Hunt them down

• Relentlessly hit them with messages until they buy.

• The bigger the number of prospects, the better the yield.

• It's a numbers game

New Marketing

• Find people who might be interested

• Start relationships with them before selling to them.

• Learn more about them.

• Make an offer if it makes sense.

Stop MarketingStart Engaging

• Take the time to engage

• Gain your audience's trust

• Let them find out about you at their own pace

• It takes 5 - 7 interactions with someone before they become a customer

• It's no longer a one-way conversation, but a back-and-forth exchange

• Use Facebook as a platform to demonstrate your authority

• Answer questions and educate potential customers

• Position yourself as a trusted advisor

• In the online world, trust is one of the most valuable commodities

What's A Facebook Page?

Pages are“like blogs on steroids”

Who Are Facebook Pages For?

Pages are intended for

• Businesses

• Organizations

• Products

• Bands

• Individuals

Advantages Of Pages

• Unlimited Fans

• Viral Effect – Fan activity appears on their friends' Live Feed

Advantages of Pages

• NO LINK TO YOUR PERSONAL PROFILE

• Create as many pages as you want

• Use Facebook Applications, eg. send Status Updates to Twitter automatically

• Your Status Updates appear in your Fans' News Feed, where their friends can see them

Some businessesmaking use of

Facebook Pages

Did I Mention...

It'sFREE!

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