why do brands use facebook?
DESCRIPTION
Answering three key questions about brands on Facebook, this deck will talk through why, who and how... First presented at The PR Moment, January 25th 2012TRANSCRIPT
#fbforbrandsWifi code - username: pr moment
password: pr network: EUOMWV103
James WhatleySenior Associate Director
360°Digital Influence, Ogilvy PR
360° Digital Influence
What type of organisation should have a Facebook Fan Page?
(and which ones should not)
January 2012
Question 1>
Question 1>
Are Facebook brand pages a fad, or a
trend?
Question 1>
Question 1>
People on Facebook: 800 million active users
Activity on Facebook: 900 million ‘objects’ that people interact with
Global Reach: Over 70 languages
Mobile: 350 million active users access Facebook via mobile
Question 2>
Question 2>
When is a Facebook page a good idea for
a brand?
Question 2>
Slide on MEA
Question 2>
Slide on FB Lebanon
Question 2>
When is a Facebook page a good idea for
a brand?
Question 2>
When is a Facebook page a good idea for
a brand?
(and when is it not)
Bonus>
Will the day come when a brand’s
Facebook pages are more important than their own websites?
Question 3>
Will the day come when a brand’s
Facebook pages are more important than their own websites?
Question 3>
What is your objective?
Bonus round…>
Bonus round…>
What’s next for brands in Facebook?
F-Commerce>
Bonus round…>
What’s next for brands IN Facebook?
Bonus round…>
What’s next for brands OUT of
Facebook?
F-Commerce>
360° Digital Influence
Thank you
James Whatley
@Whatleydude@OgilvyPRLondon
January 2012