why do brands use facebook?
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DESCRIPTIONAnswering three key questions about brands on Facebook, this deck will talk through why, who and how... First presented at The PR Moment, January 25th 2012
- 1.#fbforbrands Wifi code -username: pr momentpassword: prnetwork: EUOMWV103
2. James Whatley Senior Associate Director 360Digital Influence, Ogilvy PR 3. 360 Digital Influence What type of organisation should have a Facebook Fan Page?(and which ones should not) January 2012 4. Question 1 > 5. Are Facebook brand pages a fad, or a trend?Question 1 > 6. Question 1 > 7. Question 1 > People on Facebook:800 millionactiveusers Activity on Facebook:900 million objects that people interact with Global Reach:Over 70 languages Mobile:350 million active users access Facebook via mobile 8. Question 2 > 9. When is a Facebook page a good idea for a brand?Question 2 > 10. Slide on MEA Question 2 > 11. Slide on FB Lebanon Question 2 > 12. When is a Facebook page a good idea for a brand? Question 2 > 13. When is a Facebook page a good idea for a brand? (and when is it not)Question 2 > 14. Will the day come when a brands Facebook pages are more important than their own websites? Bonus > 15. Will the day come when a brands Facebook pages are more important than their own websites? Question 3 > 16. What is your objective?Question 3 > 17. Bonus round > 18. Whats next for brands in Facebook? Bonus round > 19. F-Commerce > 20. Whats next for brandsINFacebook? Bonus round > 21. Whats next for brandsOUTof Facebook? Bonus round > 22. F-Commerce > 23. 360 Digital Influence Thank you James Whatley @Whatleydude @OgilvyPRLondon January 2012