why students heart facebook

Creative Expression and Social Networking in a Digital Culture:

Why Students ♥ Facebook(and why you should too!)

Phillip JeffreyUBC e-strategy Town Hall 2007

June 21, 2007

© 2007 Phillip Jeffrey

Structure of Presentation

What is Facebook?

How do Students Use it?

Strategies in an Educational Environment

Privacy -- Expectations and Reality

Photo by flickr user thowi


Act 1: What is Facebook?“I’m here to build something for the long term. Anything else is a distraction.” -Mark Zuckerberg


thefacebookScreenshot by flickr user Brian “DoctaBu” Moore


Facebook Features


Wall and Groups Features


Minifeedscreenshot by Flickr user jessamyn


News Feed


News Feed PreferencesScreenshot by Flickr user Jacob Bøtter


Facebook - By the Numbers

Mashup by Flickr user jjessalo

Over 24 million users

3% weekly growth since 2007

60% log in each day

6 million photos uploaded daily (no limit, friends view)


Act 2: How do Students Use it?

Green College

The great thing about this website is that it is grounded in physical communites that exist in real life” – Mark Zuckerberg


Green College Group

“it’s a way for incoming residents to start feeling like they’re part of the community before they get here” –Mika McKinnon – creator


Administrator – Group Member Access


Administrator – Group Editing


Green College Group


Green College Wall


Great Canadian Wish List


The Power of Digital Advocacy


Aquatic Centre Group News


UBC Class of 2011 Groups


UBC Class of 2011 Group


UBC Groups on Facebook


UBC Marketplace


Virginia Tech Memorial Page


Canadian Virginia Tech Tribute


Birthday Greetings


Gift Giving – Like a digital hug


News Feed


Status Updates


Knowledge is Mobile

Photo courtesy of Flickr user Daniele Muscetta


Act 3: How do I know you?


UBC Birdcoop


EDGE Lab -- Dalhousie


Crossett Library – Bennington College Screenshot courtesy of Flickr user librarianmer


LFS Learning Centre Grand Opening


Internet Research (AoIR 8.0) Group


Internet Research (AoIR 8.0) Wiki


Notes


Importing Blog Entries – Blank Note


UBC Flyer Ads -- Event


Shared Information Spaces

Photo courtesy of Flickr user tsmyther


Creating a Profile


Digital Identities

Photo courtesy of Flickr user *watershed*


Terms of Use


Final Act: Privacy Overview


News Feed Privacy


Tagging in Facebook -- Photos


Blocking Stalkers and Limiting Profiles

Photo by Flickr user Bizzy Girl


Digital Natives & Digital Immigrants Photo courtesy of Flickr user Shapeshift

Photo courtesy of Flickr User Laura Mary


Thanks for Coming – Any Questions?Photo by Flickr user fatal Cleopatra

Phillip Jeffrey

fadetoplay.com

[email protected]

Thanks to Cyprien Lomas and Duncan McHugh from The Learning Centre for podcasting this talk

mailto:[email protected]

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