why and how to use facebook
DESCRIPTION
Tips for using Facebook for your brand. Presented at the Association of Women in Communications Seattle Chapter in February 2012.TRANSCRIPT
Association for Women in Communications
845M Active users
52% visit daily
Plans to go public in 2012
American consumers spend more time on Facebook than any other U.S. website
Average users continue to mature, average age was 38 2010.
Facebook users are more trusting, politically involved & have closer relationships than other Internet users.
STATE OF FACEBOOK
PagesTimelinePlacesGroupsSubscribes
CONFUSED YET?
Image: Flickr:Kalavinka
Pages = For brands & celebsTimeline = Formerly your profilePlaces = Physical locationGroups = DiscussionsSubscribes = Public updates for person
CONFUSED YET?
IT’S NOT ABOUT YOU
Image: FLICKR: Thowra_uk
EXPERIMENT
Flickr: mpeterke
Photos & Videos
Links to content on the web
Text updates
EXPERIMENT: WHAT YOU POST
EXPERIMENT: ENGAGE
EXPERIMENT: WHEN YOU POST
EXPERIMENT: CHANNELS
WHY SHOULD I LIKE YOU?
Flickr:Muffet
HELLO……?
Flickr:@10
KEEP LEARNING
Mari Smith – MariSmith.com
Mashable – Blog of all things social at Mashable.com
All Facebook – Up to date news at AllFacebook.com