1. Focal PointThe best ads have an obvious focal point
2. Identified BrandGood ads identify who the advertiser is
3.ToneSmart adshave a "tone"
that f it withthe brand 'spersonality
4. RewardAds that reward you for seeing them .
Example : Feeling happy or gaining usefulinformation
5. NoticeabilityGood ads are noticeable on the page
6. PointGood ads get their point across
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@crowdsirenSource : businessinsider .com