Valtech PowerPoint 2.0

HOW VR IS IMPACTING THE SHOPPER JOURNEY?

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shoppers demand for more experiences and less linear communication.

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virtual reality creates a new level ofinteraction with shoppers.

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virtual reality reinvents the customer journey from home to in-store.

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VR is an additional asset in your marketing tool box to raise brand awareness and renew product engagement.

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At valtech, we engineer experiences to meet business and users needs.

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22 offices11countries

2,000employees

2canadian offices

+ mention Birks, Rolex, Metro, Lise Watier, 7

Hi, my name is Jeff

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#learn

A definitionWhy do we talk about Virtual Reality in 2016?Where will Virtual Reality be used?

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#inspire

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#shop

lets start with a definition

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Virtual Reality places the user inside a virtual world, immersing him.

http://www.fastcompany.com/3047694/virtual-reality-finally-grows-up13

the potential of VR is to reimaginereality, to personalise it to allow access to objects,places and people that are outof reach in the real world.

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VR is not novel; its a series of visionaries and innovations.

But most, VR as we know it was created by a handful of pioneers in the 1950s and 1960s and afterwards the 1990s.

http://www.theverge.com/a/virtual-reality/qa_fb15

1935

~1985

~1990

~1995

2016

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virtual reality is in the midst of a rebirth.

The result will be a transformative technology that reaches far beyond gaming to reshape multiple industries, from retail to travel to hospitality.

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why do we talk about VR in 2016?

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the future is 3D bright

Investors and users joined the VR playground and the VR industry is here to stay.

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$1.1B were invested during the first quarter of 2016

while $6.1B were invested in virtual and augmented reality by 2015.

Source:

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Google Makes Huge Bet On 'Magic Leap' Virtual Reality Techhttp://www.huffingtonpost.co.uk/2014/10/22/google-magic-leap_n_6026676.html

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Number of active virtual reality users worldwide from 2014 to 2018 (in millions)Source: KZero Statista 2015

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Numbers of Shares per 10,000 Views on YoutubeSource: PiperJaffray, Business Insider

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better technology

better price pointbetter headsetsmore users

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A new set of enabling technologies including faster processor speeds and higher-resolution graphics are driving a second wave of adoption and experimentation. The result will be a transformative technology that reaches far beyond gaming to reshape multiple industries, from retail to travel to hospitality. 29

how do I access VR content?VR has a strong ecosystem of content and creators and powerful social channels and mainstream media that will get VR in every home.

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Investments supported the rise of VR creators that transformed the technology into relevant and captivating content.

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An Oculus Rift in Every Home - Facebooks 2B $ bet

VR is going to need 10 years become a very mainstream big thing. But were committed to this, we have the resources to be able to invest and use these investments across the world ().

-Mark Zuckerberg, March 2016

http://www.techinsider.io/mark-zuckerberg-on-virtual-reality-2016-2

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TheNew York Timesbrought Virtual Reality into the homes of their 1.3 million subscribers, showed them the potentials of the technology ahead.

https://voolas.com/the-new-york-times-gets-a-generation-hooked-on-googles-virtual-reality-cardboard/36

Netflix ?

http://bgr.com/2016/02/25/netflix-virtual-reality-content/37

Yes, virtual reality is an emerging technology. But by being supported by a complete and solid ecosystem, its about to go mainstream...

key takeaways

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http://mashable.com/2016/03/02/coca-cola-vr-cardboard/?utm_cid=mash-com-fb-main-link#OZNQTwQMWSqrEven, large non-media companies are starting to notice the popularity of VR and appear to be rooting for it.

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what are the areas that will be reshaped by Virtual Reality?

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with Virtual Reality, your mind is tricked to think she is whatever, we tell her to be.David Sackman Ted Talk, Virtual reality for positive change and behavior.

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entertainment

artshealth

travelgamingsports

and more

http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/42

http://www.businessinsider.com/jaunt-virtual-reality-puts-you-in-a-paul-mccartney-concert-2014-1143

https://youtu.be/RIgxRhz6lmM 44

Arts

https://www.youtube.com/watch?v=S84kf82PiUg

https://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi25q2N8afLAhWjkYMKHb5-C04QjRwIBw&url=http%3A%2F%2Fstevediggins.com%2F2015%2F09%2F26%2Fglen-keane-drawing-sculptures-in-virtual-reality-with-tilt-brush%2F&psig=AFQjCNHoBNHz98JmrSgNZohZUfGbCodZdw&ust=1457210175890369

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Googles Tilt Brush on the HTC Vive VR headset will make you feel like a 3Dartist.

http://www.dotwnews.com/tech/marriott-offers-new-immersive-4d-experiences

Marriott International's Teleporter takes travelers to another universe.

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https://www.nhl.com/news/nhl-introduces-virtual-reality-experiences/c-279085566

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Top athletes and sport organizations focus on improving physical performance.Immersive Virtual reality combined with real time motion analysis is becoming a primary training tool for many athletes, coaches and trainers.Teams and athletes allways need an extra edge.

Gait analysis and training can be used for sport related research and therapy.48

VR, a Health and Sport catalyst

Virtual behavior may even affect real-world health. According to Standford University, if you watch yourself exercise for 5 minutes you'll exercise an hour more that week.

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All areas of disruption can become a source of inspiration for retailers lifestyle and sport manufacturers.key takeawaysand more

http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/51

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why virtual reality is emotion

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brandemotion=

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with emotion as end result of the experience, we need to see VR as a gate into building even more meaningful and authentic customer relationships.

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Loyalty is about emotion first, behavior second.Loyalty is powered by emotion; repeat purchases are the result.

Harvard Business ReviewEMOTION = LOYALTY

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when virtual reality meets shoppers

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by removing the barrier of too little information or interaction, VR will have endless of possibilities when it comes to better interacting and communicating with their customers.

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Brand StorytellingTHE NORTH FACE

http://vrscout.com/projects/jaunt-and-north-face-virtual-reality-retail/Website, dedicated platform, app, socialmedia

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Social StorytellingTOMS

http://vrscout.com/projects/toms-virtual-reality-giving-trips/https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_empathy_machine?language=enhttp://vrscout.com/projects/toms-virtual-reality-giving-trips/https://www.youtube.com/watch?v=gpOZIdqYMlU

Website, dedicated platform, app, socialmedia

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Exclusive ContentTOP SHOP

Happenings, pop-up stores, in-store activation

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1/3Immersive Product TestingMERRELL

Events, happenings

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2/3Immersive Product TestingTHERMADOR

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2/3Immersive Product Testing

LOWES

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https://www.youtube.com/watch?v=DVsEb9vla-I70

V-commerceTHE APARTMENT

https://vimeo.com/135765523 Website, dedicated platform, app,

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How do you develop a VR experience?

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Open PDF74

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5 fundamental questions before jumping in?

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brand

12345Can VR enhance my product and shopper experience? Am I willing to test in the market place early?What type of experience do I need to meet my business goal?Which platform will best support my experience? Who should be involved from my organization?

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thank you