convert with content - valtech

Convert with content.

Convert with content.Audrey H. Forget

February 23rd, 2017

Hello! Im Audrey.

Robert W. Bly, The Copywriters handbookOnce you understand what makes people buy things, you know how to sell and how to write copy.

Why do people buy stuff?

To be liked. To be appreciated. To be right. To feel important. To make money. To save money. Because theyre engaged with a brand. To save time. To be sexy. To make work easier. To be secure. Because they can: right here, right now. To have fun. To gain knowledge. To be comfortable. Because it answers a need. To be attractive. To be distinct. Because they have stubborn buying habits. To be happy. To gratify curiosity. Because they trust the brand. To be healthy. For convenience. To have a meaningful experience. To give as a gift to others. To make themselves feel good. To improve their skills. To satisfy their basic needs (food, water, shelter). To move closer to their goals. To make them more efficient (software, instant coffee, productivity apps). Out of fear. Out of greed. Out of guilt. To overcome anxiety (courses, books, pills). For the memories. For the story. To be cool. To feel cool. Because its new. Because its upgraded (new features, new model). Because its better than what their friends have. Because everyone else has it. Because they trust the person selling it. Because they have always bought their products. Because the business has a good reputation. Because their reviews are solid...

Why dont they?

They are annoyed. They are prompted to leave before they have the chance to convert. They dont have enough opportunities to do so. Because they dont get the chance to. Because navigation is difficult. Because aesthetics is unpleasant. Too little information on the product. Too many ads. Because the design is not intuitive. They dont find value in your product. They are distracted. The product is too expensive. They dont feel the product is for them. They dont know you exist. Theyre not convinced. The ecommerce platform has technical issues.

What about you?

You have an awesome eComm platform

But is it really converting as much as it could?

What if content was it?

Reach your customers Catch (and keep) their attentionConvince themOptimize your sales

Be there.Reach your customers Catch (and keep) their attentionConvince themOptimize your sales

Buy it Button

ContentSuccess Metrics

DemographicsHeat mapNew vs returningDevicesSourcesFunnel Tree MapLanding pageAverage time per pagePage view per visitAverage time on siteOpen rateClick-through rate

Referral

Sales

Social Media: easy browse & shop

Influenceur & brand association: success matching



Referral

Sales

Blog & other content platform: make it shareable.

Non invasive call to action



Referral

Sales

Be seamless.Reach your customers Catch (and keep) their attentionConvince themOptimize your sales

In-store digital experience: make it easier



Referral

Sales

Digital VS traditional: let them travel between the two universes

Print & Web are best friends again



Referral

Sales

Be humanReach your customers Catch (and keep) their attentionConvince themOptimize your sales

Storytelling: make it emotional



Referral

Sales

Live customer services: focus on interaction



Referral

Sales

User-generated content: let them build the trust



Referral

Sales

Be simple.Reach your customers Catch (and keep) their attentionConvince themOptimize your sales

Triggered Emails: dont let them slip away



ReferralSales

Scarcity, countdown and other sales tactics: create buyer urgency



ReferralSales

How to move forward?

Embrace new technologies

Nurture your database

Dare to try new channels...

eComm platformInstagramEtsyPinterest

And new types of content

Shoppable content

thank you

convert with content - valtech

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