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Time Saving Tips for Social Media Management Dan Elder, CKMP New Media Advisor [email protected] http://topsargebusinesssolutions.com
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This is a presentation Dan Elder of http://www.topsarge.com gave to the Social Media Breakfast-Killeen on how business owners can save timeTRANSCRIPT
- 1. Time Saving Tips for Social Media Management
Dan Elder, CKMP
New Media Advisor
[email protected]
http://topsargebusinesssolutions.com - 2. Life is Short
so is our Attention Span
Pithy Quote - 3. Five Time Saving Tips to Make the Best Use of Social
Media
Know your audience and have a purpose.
Schedule your time on social media like an appointment.
Use social media tools.
Link your Network Accounts.
Limit distractions; Shut off notifications & dont play games.
Time Saving Tips - 4. Humor
- 5. Considerations for using aggregator platforms
Publish social content, manage interactions, and measure outcomes!
Considerations - 6. Organize & Publish your Social Content
Multiple users, multiple social media accounts, one platform
Social Media Management - 7. Manage Interactions and Drive Traffic
Respond to comments, replies, likes, etc. across your social properties.
Social Media Management - 8. Measure Conversions and Prove Outcomes
Discover the impact of your social media marketing efforts.
Social Media Management - 9. Optimize your Social Marketing Strategy
Increase efficiency. Prove ROI.And boom goes the dynamite
Social Media Management - 10. Social Media Tools
Hootsuite & Tweetdeck
Timesaver - 11. Post to one or more social networks - Twitter, Facebook,
LinkedIn, MySpace, Foursquare
Tweet, Re-Tweet, Reply, Direct Message
Follow, Un-follow, Add to List/Group
Shorten URLs
Schedule updates
Monitor Twitter lists / Facebook Groups
View searches on Twitter/Facebook
Access aggregator via mobile clients
Synchronize across computers / devices
Post photos
Filter columns
Features to look for
What you want to have
Capabilities - 12. Popular Tools
- 13. Popular Tools
- 14. Video
- 15. Dashboards
Measure, measure, measure
Dashboard - 16. Helpful Tools
- 17. Helpful Tools
- 18. Laugh
- 19. Analyze the Data
People only do what the Boss checks
Measure - 20. Google Analytics
Helpful Tools - 21. Posterous Analytics
Helpful Tools - 22. Stand Alone Timesavers
Bonus Tools - 23. Later Bro
Helpful Tools - 24. RSS Aggregators
FeedDemon
Google Feedburner
Really Simply Syndications - 25. Want Help?
We Got Answers
Dan Elder, Social Media Advocate ([email protected])
http://www.topsargebusinesssolutions.com (254) 853-4410