Social Media Marketing

THE WORLD HAS GONE SOCIAL ... HAVE YOU?

The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals.

Today’s workshop will cover: * The benefits of social media * Why social media is important for your brand * What is engagement, how do I interact and generate conversation * Why you should monitor your brand on social media * Social media measurement * Ways to grow social media

Social Media Marketing

What is Social Media (SM)?

Social Who?Social What?

OH! Social Media!

Social media is the online forum and practice that people use to SHARE thoughts, insights, ideas, experiences, and perspectives with one another.

It’s not sales media – it’s SOCIAL MEDIA!

Social Media Marketing

What is the benefit of SM?

So far, I know one benefit of SM is ________________.

Social Media is an effective way to:

• Engage with current customers & network (customer service)

• Pitch products in a more “human” way• Inform, communicate, and chat• Build interaction with the community & reach new

customers• Increase loyalty & trust• More traffic to your website and storefront

Social Media Marketing

Why is it important for my brand?

There are many reasons why Social Media is an essential business tool and platform. Here are a few:

- 3 out of 4 Americans use Social technology - Visiting social sites is now the 4th most popular online

activity - ahead of personal email. - Time spent on social networks is growing at 3 times and

accounts for 10% of all internet time- Average FB users spends 7hrs/month and average TW

user spends 2hrs/month- Social media is like Word of Mouth on steroids with the

average user having 130 connections- 93% of Social Media users believe a company should have

a presence in Social Media- Purchasing power

- 51% of FB users will buy after they “like” a business fanpage

- 61% of TW users will buy after they “follow” a brand- Local Audience

- 25+ on FB (Palm Coast)- Your competitor is probably using Social Media, and if they

are not, they will soon

Social Media Marketing

3 Pieces to the Puzzle

Social Engagement

Social Awareness

Social Measurement

Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the social engagement, awareness, and measurement.

Social Media Marketing

Social Engagement

To grow your network and provide value to your fans/ followers, you need to engage. That means publishing great content; and publishing often, interacting and finding ways to activate your network, but you can’t always make time for it and often don’t know what to say.

Why it’s important: Have you heard of the degrees of Kevin Bacon? Essentially two people are linked if they’ve been in a movie together with Kevin Bacon. In terms of social media two people are linked between conversations on your page. If you don’t have engagement, you’re not exposing yourself to that 2nd link.

From stimulating discussion on your product, to creating a poll, to running deals, to creating check-in’s, to the social media promotions, to growing your network, to responding to customers - build your network, foster a strong community around your brand, and provide the most engaging conversation for your business

Social Media Marketing

Advice/TipsTrivia

Link to articles

Industry Trends

Videos/How To/Freebie Guides

Product/”Sales”

Photos/Updates/

Events/Staff

Contest

Social Engagement

Social Media Marketing

Social Engagement

Social Media Marketing

Social Awareness

Monitoring (or perhaps the more appropriate definition is “listening”) is the process of continuous and immediate discovery of conversations with the purpose of learning, engaging, helping and collaborating.

Why it’s important: My favorite analogy for social media is that it’s like the “largest cocktail party in the world.” It’s a room filled with people driven by one desire to communicate, share, digest and relate. Some of these conversations can be about you, your competitors, products you sell, or your industry. They will talk about all these topics regardless of whether you are listening or not. However, you wouldn’t know any of this if you weren’t listening. But once you start listening, the volume can be overwhelming.

Tools will help you to listen to what people are saying about your product or service, respond to your customers and echo positive comments from conversations.

Social Media Marketing

Social Awareness

Social Media Marketing

Social Measurement

You need to know how your social media is going, but you can’t always look through all of the numbers. Measurement is at the center of any good R.O.I. but gathering metrics is complex and time consuming.

Why it’s important: You will probably want to see and understand some metrics that justify your company’s social media marketing. But that’s only a part of the story. Constant benchmarking is the only sure fire way to know if things are working. Social media is a quickly evolving beast, so if you don’t routinely measure and course-correct, you could be marching down the wrong path.

Social Media Marketing

Social Measurement

Social Media Marketing

Meet Smidge

Social media marketing is difficult to master, but if you use the right tools, technology and management, you can create huge opportunities for your business. PCO powered by Smidge is dedicated to being the leading and most creative source for social media marketing.

We have worked with large brands and small business and 3 common themes arise:• Too much technology to build and too little time to

market it• I use social media but I can't seem to grow my

Facebook and Twitter pages• I can't micro-manage every social networking site,

I need consistency

Everyday we manage, monitor, track, converse, network, interact, build relationships, connect and engage your audience - so you don’t have to!

We do the social of social media!

Social Media Marketing

Thank you!

Socialsmidge - kelly@socialsmidge(P) 407-719-5085