the profit newsletter for atlanta reia - november 2012

7/31/2019 The Profit Newsletter for Atlanta REIA - November 2012

1/282012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher. http://AtlantaREIA.com

Atlanta Real Estate Investors Alliance NOV 2NOV 2012

2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher. http://AtlantaREIA.com

Atlanta REIA, LLC2700 Braselton Hwy, Suite 10-183

Dacula, GA 30019P: 678-701-7160 F: 770-216-1560

[email protected]://atlantareia.com

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MAIN MEETING

Monday, Nov 5thCrowne Plaza Ravinia Hotel

4355 Ashford Dunwoody, Atlanta, GA

5:30pm 9:00pm

Are You Hiring the Right Tenants?

By David Tilney ........................................................................ 1

The Bank Wont Finance it...Deals O...Right?!? Wrong!!!

By Jim Hitt ............................................................................... 2

About Atlanta REIA................................................................. 4

How Can We Help You Today?

By Karen Bershad .................................................................... 6

MDScan: Quick! I Need It Yesterday!

By Don DeRosa ........................................................................ 9

Staying Smart

By Russ Hiner..................... ....................... ....................... ...... 10

The REO Agent

By Michael Vazquez ....................... ....................... ................. 12Short Sale Liens Get Mean

By Kimberlee Frank .................... ....................... ..................... 13

Will The Persistence In Me, Please Stand Up!

By Erven Kimble ..................... ....................... ....................... .. 14

The Property Management Bucket List!!!

By Chris Littleton............................... ....................... .............. 15

Georgia Film Industry Bringing in Big Bucks

By Deborah Harris................................. ....................... .......... 16

Real Estate + The Internet = The Perect Marriage Part 5

By Tony Pearl ..................... ....................... ....................... ...... 17

Five Musts or Optimizing Mobile Landing Pages

By Mike Barnes ...................... ....................... ....................... .. 18

How To Locate or Create Eective Mailing Lists

By Kathy Kennebrook ....................... ....................... .............. 19

Thinking Like a Successul Investor & a Motivated Seller

By Larry Harbolt .................... ....................... ....................... .. 21

Tenants Are Your Real Capital AssetBy Bill Cook .................... ....................... ....................... .......... 22

The Securitization Fraud

By Bob Massey .....................................................................24

Membership Application ......................................................26

Meeting Calendar .................................................................27

Calendar o Events ................................................................28

IN THIS ISSUEIhave a friend in Colorado Springs

who owns a bank. Many years ago Icomplimented him on the caliber ofhis employees as well as the longevity oftheir employment. My banker and I bothunderstood that his most important as-sets walked out of the bank each night togo to their respective homes and his jobwas to motivate them to come back eachmorning. His key for hiring great em-ployees was to screen for proper job skills,attitude and moral code. His key to re-taining these employees was to empowerthem to be the best they could be and totreat them with respect and appreciation.

A light bulb went on in my brain whenI realized that this could be the samekey needed for my success as a landlord.

When I accepted tenants to rent a prop-

erty, I had certain expectations of them- to maintain and improve the propertyand grounds, to pay the rent on time, toget along with the neighbors and to re-side in the property for a relatively longperiod of time. I also expected my ten-ants to be problem solvers who shouldcall on me only when they needed ad-ditional support. This, in effect, wasthe tenant job description, but was Isharing my expectations and screeningfor the proper skills, attitude and moralcode? I realized that screening applicantsfor rental properties was very much likehiring employees for a job.

If landlords use this model, we must rstunderstand what the job description isand then screen for the qualicationsnecessary to do the job. We must shareexpectations with the applicants andonce they are accepted we must empow-er them to be the best they can be. Andnally, as landlords, we must remem-ber to thank and encourage our tenantswhen they do a superior job.

Are You Hiring theRight Tenants?By David Tilney

About the Author: David Tilney has been involved inthe real estate business since 1978 and property man-agement since 1981. He has invested in rentals, notes,oreclosures, tax sales, IRS liens and leasehold interests.David has become the go to guy or managemento single amily homes and loves being a landlord. Helooks orward to hearing rom his tenants, but oteneels like the Maytag repairman who rarely gets a call.

continued on p7

David Tilney will be speaking at our Atlanta REIA Main Meeting on Monday, November 5th

on Property Management KnowHow. David will answer questions, brainstorm problems

and orce you to think about your rental business in new ways. Come join the discussion!

See http://atlantareia.com or more inormation.
mailto:[email protected]://atlantareia.com/http://atlantareia.com/mailto:[email protected]



Atlanta Real Estate Investors Alliance NOV 2

Fast track to selF-DirecteD ira investing

Private Lending Explained

If someone wants to just simply hold thepaper secured by an asset, theyre actuallygoing to be a private lender for that asset.Thats right...private lending simply meansa private individual is loaning the moneyrather than a bank or lending institution.

Private LendingThe Numbers

In this example, Jack Brown has $100,000in a Rollover IRA, which is just anotherway of saying Traditional IRA. He wantsto loan it to an investor as a rst mortgageon a property worth $135,000.

Private LendingDeterminingthe Value

Perhaps Jacks realtor, an appraiser or

some resource told him, or perhaps hessophisticated enough to look at the dealand say Im comfortable that the dealis worth $135,000. We always suggestdoing your due diligence and usingprofessionals to assess the value of anasset you are going to loan money on.

In this case, were looking at an LTV Loan to Value of 75%. Hold ona minute, isnt 75% LTV a bad idea?Everyone has to determine their comfortlevel when loaning money. I personally

do not lend on anything over 60% Loanto Value.

Private LendingThe Terms

The two parties the lenders as well asthe borrower agreed to a 9% interestrate with interest only payments overve years and no amortization of theloan. They agreed on a straight interest-only payment, just to make it reallyclean and easy.

The property is going to be secured by amortgage and a promissory note, and itsgoing to be recorded with an attorney.

Private LendingPreparing orthe Closing

Jack is going to send us what we call a buydirection letter. Its an internal document

that he completes to tell us the details ofwhat he wants his IRA to invest in.

Jack will then review and approve all theclosings documents. Hes the accountholder and the decision-maker. He needsto understand the deal, and its only goingto be funded if Jack is comfortable with it.

Private LendingThe Closing

Even though this loan is being made

through his IRA, this is going to be aregular closing that were used to as realestate investors. The documents are goingto be recorded, and the only difference isthat the original documents are actuallygoing to be held by our ofce in ourreproof safe at American IRA.

As you can see, were not making thedecisions. The client is directing us allalong the way as to how and when to makethe investment. In this case, because its aTraditional IRA, the interest is going to be

tax deferred in a monthly amount of $750.Thats just 9% of $100,000 broken downinto monthly payments.

Private LendingThe Prots

At the end of the ve years the loan isrepaid, and the interest accrued over thoseve years is$45,000!

All investments have inherent risks. Withproper due diligence and a professional

team, risk can be managed but noteliminated-that is our job as investors. Ifyou dont want to take a risk whatsoever,tongue in cheek I say Put it in U.S. Bondsor FDIC Insured CDsthough as you allknowBonds and CDs are offering verylow returns.

Disclaimer

American IRA, LLC does not give investmentadvice. We do offer guidance as to the rulesand regulations related to their self-directedaccounts and the benets of different accounttypes so that their clients can take thatinformation to their professionals to discussthe ramications of various decisions on theirindividual situation.

For more information, or to explore youroptions, call American IRA today at 866-7500-IRA (472). We look forward toworking with you.

Comment on this article online athttp://atlantareia.com/?p=18268

The Bank Wont Finance itDeals Off

Right!?! Wrong!!! Private Lending is an Option!Jim Hitt, CEO of American IRA, LLC

Jim Hitt8007500472

[email protected]

www.AmericanIRA.com

www.Facebook.com/AmericanIRA

www.Twitter.com/IRAExpert

Jim Hitt is the Chie ExecutiveOcer o American IRA, LLCand has been committed to allaspects o investing or more

than 30 years, using seldirected IRAs or hisown investments since 1982. Jims orte is thenancing and acquisition o real estate, privateoferings, mortgage lending, businesses, jointventures, partnerships and limited liabilitycompanies using creative techniques.


3/28

You need to attend this powerul event in Atlanta on November

16th 18th at the Crowne Plaza Ravinia Hotel located at

4355 Ashord Dunwoody Rd. The tuition o this 3 day event is

Only $29.95 or the rst person and only $10 extra to add

a spouse, signicant other, parent or child.

The speakers and education presented at this event are top notch.

Weve invited several o the best and most successul trainers

in their chosen elds to teach you how to put your real estate

business on the ast track to nancial reedom. The trainers include

Robert Shemin, Dr. Albert Lowry, Chris Johnson, Andrew Cordle,

Chris Bowser, Duncan Wierman and Dustin Grin.

Well show you step-by-step how to make huge proits

ast using the Internet as well as powerul new real estate

investing techniques and strategies youve probably neve

heard o beore. Just one strategy learned at this event could

make you an extra $10,000 in the next 30 days!

Other investors are making a ortune using the poweru

marketing and investing strategies and techniques that wil

be revealed at this event. This is your opportunity to do the

same thing and dominate your market right in your very

own backyard!

So REGISTER NOW or only $29.95

and come join us and many other

like-minded real estate investors and

entrepreneurs at this lie changing

event. Well see you there!

Now is Your Chance to Make a Fortune in Real Estate a

The Real Estate Game Changer EvenNvember 16th 18th in Atlanta, GA

http://GameChanger.AtlantaREIA.cm

Register nline at http://GameChanger.AtlantaREIA.cm

r call 678-701-7160

3-DayEventforonly$29.95!

November1618Atlanta,GA

Robert Shemin Albert Lowry Chris Johnson Andrew Cordle Chris Bowser Duncan Wierman Dustin Grin

We would like to invite you to join us in Atlanta, Georgia in

November to learn how you can take your real estate business to

the next level and beyond.The Real Estate Game Changer Eventwill blow you away on how easy it is to make ast money and

long-term nancial security or you and your amily.

Register fr a Chance t Win a FREE Cruise!

All who register and attend theworkshop will have a chance to win a*FREE 2 Day Cruise to the Bahamas!*You must be present to win.Cruise does not include port fees,transportation and taxes.

More Ino >> http://GameChanger.AtlantaREIA.com
http://fasttrack.atlantareia.com/http://fasttrack.atlantareia.com/




www.Facebook.com/AtlantaREIAKeep up to date with our latest opportunities by joining us on Faceboo

LEGAL DISCLAIMER: Atlanta REIA, LLC promotes practical knowledge of real estateinvestment though education, discussion and networking. The information, views andopinions expressed in the publication do not necessarily reect the views, policies andopinions of Atlanta REIA, LLC or any of its members and sponsors, nor does mentionof certain trade names, products, services, individuals or organizations imply endorsementby Atlanta REIA, LLC or its members or sponsors. The information presented in thispublication is made available for informational purposes only and is not to be construed

as nancial or legal advice which should only be obtained through a competent attorney,accountant or other qualied professional advisor. Atlanta REIA, LLC does not pre-qualify,evaluate, endorse, guarantee or warranty any particular deal, service, company, or person.Atlanta REIA, LLC recommends you perform your own due diligence and seek appropriatelegal, accounting, or other professional advice before making any investment. AtlantaREIA, LLC disclaims any and all liability for any actions or inactions taken by readers ofthis informational material or as a result of communications from or to its ofcers, directors,employees, contractors, partners, members, sponsors and afliates.

2700 Braselton Hwy, Suite 101Dacula GA 30019

P: 678-701-7160 F: 7702161E: [email protected]: http://AtlantaREIA.com

Atlanta REIAs mission is to help insure our members real estate success by providing afordable, quality real

estate investing education; requent, un real estate networking opportunities; and ongoing community outreac

programs to help build, renovate and repair homes or needy Atlanta amilies while improving our local communit

Dustin GrinExecutive DirectorP: 678-701-7160F: 770-216-1560E: [email protected]

Christine GrinAssistant DirectorP: 678-701-7160F: 770-216-1560E: [email protected]

Je NixDirector o Business MembershipP: 678-776-8861E: [email protected]

Gordon CattsDirector o Programs, Leader o Movers & Shakers,Atlanta REIA South & Mountain REIA

P: 404-454-3567E: [email protected]

Alan McDonaldDirector o AVS, Leader o the Beginning InvestorsGroup & Cashfow GroupP: 770-369-0446E: [email protected]

Joe ThompsonLeader o Haves & Wants Meeting and SpeedMarketing SessionP: 770-403-3227E: [email protected]

Karen BershadDirector o Membership & Leader o theSmall Business GroupP: 770-356-1234E: [email protected]

Leslie MathisLeader o Atlanta REIA WestP: 678-895-1460E: [email protected]

Reginald JacksonLeader o Atlanta REIA SouthP: 404-427-8797E: [email protected]

Russ HinerLeader o Creative Deal Structuring Group andMastermind GroupP: 404-660-4289E: [email protected]

Aaron McGinnisLeader o the Gwinnett County GroupP: 404-788-3625E: [email protected]

Steve BrownLeader o Cash Cows Commercial GroupP: 770-378-6235E: [email protected]

Don DeRosaLeader o Mobile Real Estate Rockstars GrouP: 678-410-7352E: [email protected]

Rock ShukoorLeader o I Love Marketing GroupP: 678-938-4776E: [email protected]

Michael VazquezLeader o Spanish Investors Networking GroP: 678-951-9222E: [email protected]

Bob MasseyLeader o Short Sale & Foreclosure GroupP: 706-816-9820E: bob@oundationpublishingllc

Mark GaleyPresident o Fuller Center o AtlantaP: 404-867-3258E: [email protected]

Aislee JacksonDirector o Savannah REIAP: 912-695-0665E: [email protected]

mailto:[email protected]:[email protected]


5/28

Main Monthly Meeting

MEETING AGENDA*3:00 pm Mobile Real Estate

Rockstar Meeting

5:00 pm Vendor & Event Setup

5:30 pm Vendor Trade Show& Networking

6:00 pm Announcements& Mini-Topics

6:30 pm Haves & Wants SpeedMarketing Session

7:00 pm Networking Break

7:30 pm Property Management

with David Tilney

9:30 pm Late Nite Networking

at Tilted Kilt

*Please Note: Meeting agenda is subject to change.

We are excited to announce Property Management Expert, David Tilney, will be ourguest speaker at Atlanta REIA on November 5th. David has been involved in the realestate business since 1978 and property management since 1981. He has invested inrentals, notes, oreclosures, tax sales, IRS liens and leasehold interests. David has becomethe go to guy or management o single amily homes and loves being a landlord. Helooks orward to hearing rom his tenants, but oten eels like the Maytag repairman

who rarely gets a call.

As a landlord or a potential landlord, do you have questions on any o the ollowing issues?


Property Management Know-How with David TilneyNovember 5

th

lid Until:

1/2015

MemberNo.

1234

YourName

GoldBusinessMem

ber

Crowne Plaza Ravinia Hotel4355 Ashord Dunwoody

Atlanta, GA

Bringyourbcards&fyerAtlanta REIA Members can attend for FREE!

Non-Members & Guests Can RSVP for $10 Online athttp://RSVP.AtlantaREIA.com or Pay $20 at the Door.

Heres what a ew local real estate experts have to say about David Tilney

I you answered Yes to any o the issues above, be sure to attend the Atlanta REIA Meeting

on November 5th and be part of the discussion! David will answer questions, brainstormproblems and orce you to think about your rental business in new ways. He will shareideas about how to increase income, decrease expenses and generate more ree time.

Security deposits

Property showings

Rent collection and late ees

Lease vs. monthtomonth

Property inspections

Fair Housing

Rekeying locks

Makereadys and

capital improvements

Pets

Applicant screening

& background checks

Rent increases

Evictions

Tenant property damage

If you are going to be successful in real estate investing, you need to have goodlandlording skills. David Tilney has the best landlording system around and is well

worth learning, if you are a serious investor. Dyches Boddiford

David is a wonderful teacher a real been-there-and-done-that landlording guy.He teaches like no one else. His ideas are unique. David will help you become a

better, smarter, more successful landlord. Bill Cook

DavidTilney




Atlanta REIAMember Benefts

AtlantaREIA.com Website, Blog and MemberOnly Area

Afordable, High Quality EducationalWorkshops & Seminars

Fun, Frequent Networking Opportunities

Weekly Special Interest Groups MeetAround Town

Lunch & Learn Subgroup Meetings

Wine & Dine Subgroup Dinner Meetings

Atlanta REIA Main Monthly Meeting &Vendor Tradeshow

Learn From Home on Our MonthlyWebcast Series

Members Can Watch Webcast Replays24/7/365 on AtlantaREIA.com

Atlanta REIA Subchapter Meetings

Community Outreach Programs

Haves & Wants Speed Marketing Session

and Weekly Meeting

Monthly Atlanta REIA The Prot InteractiveeNewsletter

Weekly Atlanta REIA Email Announcements,Articles & News

Volunteer Opportunities

Member Discounts on Workshops

Member Discounts from Local & NationalVendors

And much, much more!

Atlanta REIA

Member Discounts Lowes Save up to 7% to22% Sherwin Williams Paint Save 30% to 40%

Sherwin William Flooring Save onCarpet, Vinyl, Delivery and Installation

Sears Commercial Save 4%-15% on allAppliances

Nu-Set Save on Locksets, door hardware,security & lock boxes

Build-A-Sign Save 15% on Signs, Banners,and Magnetics and other products and getFree Delivery on all orders

And much, much more!

JoinAtlanta REIAToday!http://AtlantaREIA.com/Membership

Become a Member o Atlanta REIA oras little as $100/year. Businesses can

join for as little as $150/year. See ourMembership Application in this issueo The Prot or visit...

http://AtlantaREIA.com/Membership

How Can WeHelp You Today?By Karen Bershad,The Small Business Advisor

It is the goal of this column to an-swer questions about QuickBooksand how it is used in the real estate

investing arena. Know how to recordtransactions in the proper way and haveyour set of books in good shape when itcomes time for taxes. It is our intentionto do this by you the members submit-ting questions and getting answers here

in this column.

But rst, choosing the appropriate manage-ment software package is essential to thesuccess of your business. You need a pack-age that is appropriate for your businesscurrently, but that can grow and evolve aswell. QuickBooks software is the perfectsolution for your account management. Asyour business grows you can upgrade toQuickBooks Enterprise if needed.

In using any accounting software, pleaseunderstand that without a proper chart ofaccounts that specically ts your busi-ness your information and reports wontprovide you with what you need or wantto know. There are two reports that aremost important to the business owner, theIncome Statement and the Balance Sheet.Some refer to the Income Statement as theProt and Loss Statement. The Chart ofAccounts drives everything.

Your Balance Sheet accounts:

Assets = Equity less Liabilities

Balance Sheet Accounts Assets Liabilities Equity

Your Income Statement Accounts:Income less Cost of Sales less Expenses =Net Income

Income Statement Accounts

Income Cost of Sales Expenses

But knowing what account to put whereis extremely important if the account isassigned to the wrong type of account, it

not only can be on the wrong report but canshow up as a negative when it should be apositive gure.

Do you know how to set up your chartof accounts? Are you comfortable withQuickBooks? Every month we will answerquestions from those who submit them to:[email protected]. Markthe subject line QuickBooks Quickie sowe dont overlook your e-mail. Questionswill be treated with the utmost care to pro-

tect any private information. If you have aquestion on how to treat a particular entryplease, submit it ASAP so we can be sure toinclude it in the next issue of The Prot.


Karen Bershad(770) 3561234

[email protected]

www.SmallBusinessAdvisor.biz

Karen Bershad is TheSmall Business Advisor.Most small business ownershave a challenge handlingall the diferent areas o

running a business. The accounting canbe a challenge, particularly i the sotwareseems overwhelming. The Small BusinessAdvisor is what you may need to get you tothe next level o your business. We work atyour oce or provide of site assistance ingetting things under control by providing awide variety o services that are specicallyor the small business.

the Quick Books Quickie
http://atlantareia.com/Membershiphttp://atlantareia.com/Membershiphttp://atlantareia.com/Membershiphttp://atlantareia.com/Membership




PRAdo

Join us at the

Every Thursday at 1:30pm

@ 5 Seasons Brewing located at5600 Roswell Rd in Sandy Springs at the Prado.

If I were running an employment ad fortenants it would read something likethis - WANTED: Tenants with theskills, ability and willingness to main-tain and improve properties, pay renton time, get along with the neighborsand who will stay for at least 5 years.

I want tenants who have integrity andwho are self-starters. When I nd thesetypes of tenants I work hard to retainthem, by showing appreciation for theirefforts and always trying to treat themthe way they would like to be treated.These tenants are my valued employ-ees and they are worth their weight ingold. They improve my properties overtime and make my job innitely moreenjoyable.

Over the years I have come to recog-nize that empowering tenants to take

responsibility for the properties they areliving in is not giving up control. In ef-fect, I have more control because I havecreated a team approach with my ten-ants. What is usually seen as an adver-sarial relationship (between landlord andtenant) is now a win-win situation wherewe work together to solve problems.

In todays market, proper tenant screen-ing is more important than ever; how-ever, it seems that many landlords areaccepting the rst people who apply, as

long as they can pay one months rentand hopefully some portion of a secu-rity deposit. This happens in part be-cause landlords are strapped nanciallyand cannot afford vacancies and/or theydont have the time to show their prop-erties. I nd it also happens becauselandlords are paranoid that they may beaccused of violating Federal, state or lo-cal Fair Housing laws if they dont ac-cept the rst person that applies to renttheir property.

Landlords are afraid to screen for the best

applicant and instead set a minimum

standard, accepting the rst applicantwho meets that standard. Can you imag-ine my banker friend hiring employeesbased upon a minimum standard? If hedid, his bank would not be the protablebank that it is today. There is nothingin the Fair Housing law that prevents usfrom accepting the best tenant we can

nd. As landlords, we must not discrim-inate illegally against a protected classand it makes no business sense to do so.

We must treat all applicants fairly andconsistently in accordance with thescreening procedures we have set up,and it makes good sense to have theseprocedures in writing.

Finally, as landlords we need to take re-sponsibility when a tenant doesnt liveup to our expectations. We need to un-derstand that it is our fault and not the

tenants. We hired the wrong person forthe job. He or she either didnt have thenecessary skills, didnt have the correctmoral code or the job description wasnot communicated effectively.

We need to recognize when it is ourfault, solve the problem, move forwardand resolve to do better the next time.

Effective property management is a nec-essary skill if we want to survive and besuccessful real estate investors over thelong haul. Fortunately, it is a skill thatcan be learned if we are willing to put inthe time and effort. Once we set up sys-tems and procedures, we will have moretime to work on our business, as opposedto in our business (too often in crisismode). We will have the time to honeour people skills and work at retainingthose golden tenants, and maybe welleven have time for a vacation!


Right Tenants cont. from p1


8/28

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2. Provide a certied appraisal to validate value.3. Finance the purchase price and repairs.

4. Have access to our "in house" contractors to complete repairs for you.

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Today, heres on offering for youAndroid fans.

Lets set the scene: Youve founda terric little house to buy. Youve nallyreached an agreement with the seller, butone of his requirements is a little unusual.You want to run it by your lawyer.

Unfortunately, its 4:00 p.m. on Friday.In one hour, your attorney is ying to theHimalayas for three weeks to climb Mt.Everest. Even if he could get a signal upthere, he has no intention of answering hisphone while hes gone. If he receives theoffer before he leaves, he will read it on theplane and at least send you a quick textbefore he piles on his mountain-climbinggear. But if you dont get it to him in time,well, youre going to have to rely on Ber-nie, your wifes aunts bosss son, a really

strange guy who just passed the bar examafter failing it twelve times. Youd really,really like to use your own attorney.

Now heres the problem: You are at thehouse with the seller. Neither of you hasa scanner. You are 45 minutes away fromyour ofce. Your assistant has the weekoff. What to do?

Enter MDScan. Available for Android(but, unfortunately, not yet for iOS), MD-Scan uses your smartphone camera to take

a picture of the document and then con-verts it to a pdf le. You can share the levia email or Bluetooth, or upload the le tothe cloud via Evernote.

Of course, the ability to scan using asmartphone isnt brand new. But this appdoesnt just scan. It can also improve theimage signicantly, making it much more

legible. MDScan allows you to pinpointedges of the image and often does a prettygood job of guessing where those edgesshould be. Thats a big help, because youdont have to center the object perfectlywhen you snap the picture. MDScan alsoallows you to scan and send multiple-pagedocuments easily with a batch function handy when youve got lots of documents.

Among the many uses I can think of forMDScan: scanning receipts for tax pur-

poses; capturing error messages on yourcomputer screen to send to your computerguy; scanning pictures of serial or VINnumbers, or specication tags on applianc-es; or scanning coupons or advertisements.Oh, and sending the eld-trip permissionslip your fourth-grade daughter forgot totake this morning;

MDScan has gotten rave reviews. Androidusers gave it a 4.5 out of 5.0. My favoritereview says this:

I thank you, STOIK! I thank you fromthe deepest corners of my heart for giv-ing me a scanning app that I am actuallygoing to use.

I dont know about you, but any businesapp that brings a person this close to tearsis going to get my attention.

MDScan comes from STOIK Imaging(www.stoik.com), a company that offeran interesting blend of useful applicationand fun timewasters. So while youre waiting for your lawyer to tell you what hethinks of the contract, you can downloadPhoto Deformer. And then you can download that photo of Bernie the bad attorney you know, the one from your wifesaunts wedding and make him look juslike the Hunchback of Notre Dame. Heywho says you cant be productive in you

off moments?


Don [email protected]

www.MobileRealEstateRockstar.com/Atlanta-REIA

www.Facebook.com/Don.DeRosa

www.Twitter.com/DonDeRosa

Don DeRosa was recognized

as one o the nations top 21real estate investors in theNew York Times bestsellerThe Millionaire Real Estate

Investor. Don, who is a ull-time investor,trainer, and mentor, is the rst to ofer hiscomplete investing system on a mobileplatorm. Don teaches investors how toMake More and Work Less by being moreecient, productive and competitive,leveraging mobile technology and appson the iPad, iPhone, Android and othermobile devices.

theres an app For that

MDScan: Quick!I Need It Yesterday!By Don DeRosa

A picture is worth a thousand words. ~ Anonymous

We meet at the Total Wine & More located at 124 Perimeter Center W

in Atlanta at 3:00pm beore our Atlanta REIA Main Meeting.

PERIMETER

BesuretoAttendDonsMobileRealEstateRockstarMeetingonNov5that3PM
mailto:[email protected]://mobilerealestaterockstar.com/Atlanta-reiahttp://facebook.com/don.derosahttp://twitter.com/DonDeRosahttp://twitter.com/DonDeRosahttp://facebook.com/don.derosahttp://mobilerealestaterockstar.com/Atlanta-reiamailto:[email protected]




The Atlanta real-estate market hasnally hit bottom which meansthat things can only go up. How

do I know that? Stupid money has re-turned: once again, people are willing topay too much for properties, and banksare willing to look the other way. In fact,there is big money from hedge funds thatare allowing people to buy many proper-ties at once. What this means for us, theagents and small investors, is that we

face more competition for the propertieswhich are priced right.

So what do we do? We arm ourselveswith research. Without knowing what weare up against, we cannot make informeddecisions that will keep us in the game.

First, when you nd a superstar, they be-come your benchmark: you do researchand nd out their business model. Butstudying them is not enough; you must

take action by mirroring what they do tobe successful.

One way that Ive been able to researchis through networking. One person whohas helped me is an investor in GwinnettCounty. He has rst-hand experiencewith the technologically advanced hedgefund there. Through him, I know that thehedge fund last month in Gwinnet Coun-ty bought 5 million dollars of real estateon the court house steps. If the averageprice of each property is $50,000, then

this hedge fund facilitated the purchase of100 housesa phenomenal number.

As you probably already know, Geor-gia bidders dont get to walk throughhouses prior to bidding at the courthouse.We can see the properties only throughphotos, and we can guess at the valuesthrough comparables. This one of thereasons that the court-house auctions arenot for the faint of heart. We dont knowwhat we are buying until we can do the

actual walk-through, and by then wevebought it.

The hedge fund groups, however, are re-quired to place the money before they bid.Then, once they commit to bid, they ownthe house. But the question still remains:how are they able to out bid the smallerplayers? The answer is technology, name-ly Smart phones and tablets. They havea trained team of people standing at the

court house steps. The team enters livedata allowing them to bid in real time. Inaddition, they bank have already seen theproperty via photos, and they have seenthe comparables in the area. Their returnon investment (8-10%) is lower than thesmaller bidders.

Armed with all of these things at the ac-tual auction, the hedge fund bidders areable to pay anywhere from 5-10 % morefor the houses than the other investors.

What does all of this mean? It means thebanks are now going to be able to reducetheir phantom inventory (houses thathave either been foreclosed on or are notfor sale on the open market). When theydo this, they articially increase the val-ues of the properties they own. They arethen able to sell more houses at auctionbecause the hedge funds have the advan-tages mentioned above, and with theseadvantages, they are ready to take moreof a risk than the single investor.

This is where your strategies must be set.You must be able to compete, and theway that you can do this is to buy proper-ties before they hit the court house steps.Banks wont spend the time going doorto door to look at properties; you can.Whats more, you can get into the hous-es by knocking on doors and meetingthe property owners. At this point, youmight be able to strike a deal. 10 days isyour window of time in which to do this.

So there are a number of good thingsabout this new situation. First, you cannow see that you do have the ability tocompete. Second, the area where yourproperties are will be improving, and therental business will become more competitive meaning that rents will remainat. Either way, your bottom line increas-es. You just want to make sure that wecan get as much as you can. This is whereambition and being smart come in.

The lesson is that being aware of the reaestate market in Atlanta is not enoughDeveloping a plan is not enough. It is tak-ing action on a plan that will move youtoward your goal: success and wealth.


how to Be a real estate investor

Staying Smart By Russ Hiner

Russ Hiner4046604289

[email protected]

www.RHiner.com

www.Facebook.com/1RHiner

Russ has been investing in realestate in Atlanta Georgia since 1981.His company currently controlsapartment buildings and single-amily properties in Georgia and

other states. His ocus is on raising private

capital through Hedge Equity, LLC.

Russ invests everyday. His knowledge andexperience is current in the market. He iscapitalizing on the needs, wants, and desireso the customer. He has a deep level oexperience in building relationships withvendors, investors, tenants, sellers, andqualied buyers. He has the knowledgeto negotiate contracts, manage rentalproperties, and make his co-investors wealthy.He enjoys taking properties which are virtuallydestroyed, renovating them, and creating abetter community.


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Today, the person that has the in-ventory calls the shots and theinfamous REO agent has the in-

ventory everyone wants. There are cur-rently more investors with the willing-ness and ability to buy but not enoughdeals. More and more of the investmentdeals that are circulating are beginningto show smaller and smaller margins. Ifyou have the ability to establish a stronglong lasting relationship with a REO

agent your success as an investor can be-come more stable..

Now. The number one thing you haveto remember about an REO agent is thatthey are not the nal decision makers.They answer to asset management com-panies who answer to someone else and soon. The REO agent that you establish arelationship with can be your cheerleader.That agent can work for you in convinc-ing the asset company that accepting

your offer is in the sellers best interest.This is accomplished by performing on allof your contracts, or at least on the major-ity of them. Creating a track record withREO agents is very important. Once a

track record is created you will be the rstperson that comes to that agents mindwhen the next HOT deal becomes avail-able. How awesome would it be if thatagent called you and gave you a headsup that they had a slam dunk deal in thepipeline and you contracted it before ithit the market? This happens!!

How is this accomplished? By submittingtons and tons of offers until you get an ac-

cepted offer. While doing this you want tohave some sort of verbal communicationwith the agent to begin nurturing that re-lationship. This takes time but the payoffis huge. Once you have that accepted of-fer you make sure that it is the smoothestclosing that REO agent has ever experi-enced. If you are not represented let thatREO agent represent you and collect bothsides of the commission. You just becamethat agents BFF. Please do not think onedeal will get it done. This is a rinse and re-

peat process. The only thing that changesat some point is that the agent will beginto call you instead of you calling the agent.

This begins to happen once that agentrealizes that contracting a property withyou is money in the bank. Rememberthat just like any other relationship youwill have to continuously work on it as itgrows. As in dating there are many otherprospects, in this case investors, waiting tocourt your REO agent so make sure yougive them a reason to stick around. It iseasier to maintain a relationship with anREO agent than it is to create a new one

Keep in mind that the investment worldis small and getting smaller with technol-ogy. Remember that REO agents, activeinvestors, wholesalers, retail agents, etcin a city all know each other or of eachother and do talk. If you become knowas a closer word will spread. On the otherhand, if you do not perform on your con-tracts that word will spread just as fast ifnot faster. Make sure each situation andcontract is a win-win and closes/funds to

keep that pipeline full.


From contract to closing

Michael Vazquez6789519222

[email protected]

Michael Vazquez has been oeringproperties to real estate investors

signiicantly below market value since2006 in both Texas and Georgia. Michaelis always looking to or more investors towork with.

The REO AgentBy Michael Vazquez

Join us or

LATE NITE NETWORKINGat the Meeting-Ater-the-Meeting

We meet at the Tilted Kilt Perimeter located1155-B Mount Vernon Highway in Atlantaright ater our Atlanta REIA Main Meeting.

PERIMETER




Now IS the perfect time to pur-chase and resell short sale prop-erties. Why? Due to major

mistakes by Lenders made at the timeHomeowners obtained nancing, ourmarket is ooded with homes in which theLenders are willing to accept short sales.Lenders such as Bank of America, WellsFargo, GMAC, CitiMortgage and Chasefrom 2006 to 2008, have major mistakesin their paperwork. They are reachingout to Homeowners asking them to doa Short Sale or Deed-in-Lieu. However,

many of the Homeowners arent aware ofthe fact that they cant do a Deed-in-Lieuif they have a second lien. And, if they oweHomeowners Association dues, which area personal debt against the Homeowner,they may still be liable for the difference.

Homeowners Association dues need to besatised in full so that if a house is deededback to the Lender, the Homeowners are nolonger responsible for any more dues. Thereis a statute which states that the Lender that

forecloses on the property is responsible topay only one year of Homeowners Associa-tion dues. When conducting a short sale,this statute has little or no meaning to theshort sale Lenders, meaning they may notagree to even pay one full year. I have seenHomeowners deed their property back tothe Lender only later to nd out that theyare still liable for the difference owed on theHomeowner Association dues. Brutal!

TRUE STORY: Nationstar would notagree to pay the full year of past HOA dues,

even though the statute states they are re-sponsible for that. In addition, the A/Cfailed the inspection and required repairs.Deal killers? If you arent experienced..absolutely. And I wasnt about to giveaway over $500 from my prot. When youknow what you are doing, you can even getthe Sellers to help close your deals. Yes, theSellers who have NO MONEY. Well, Iclosed this deal about 30 days ago!

Having the Homeowner take control of

their property is the best thing that theycan do, versus letting it just go to foreclo-sure. They can decide whether they want todo a short sale the property with me ensur-ing that all liens are paid off and conrm-ing there is no one able to come back afterthem.or, they can let the Lender and/orHomeowners Association chase them for upto 25 years. Yes, I said 25 years! The lienholder has the right to le a Complaint inorder to obtain a Judgment for the balancestill owed to them plus interest and attorneyfees for up to 5 years from the initial foreclo-

sure action. Once a Judgment is obtained,then it is valid for 10 years and after the 10years, they can re-certify the Judgment foranother 10 years.

TRUE STORY: An Investor friend fromout of state had her Listing Agent negoti-ate her short sale instead of using me. HerAgent negotiated a lien release only forher 2nd lien. Now Chase Bank has beencalling her every day for the last 21 months.Yes, she closed in December of 2010 andthey are still pursuing her.

Many Homeowners are downright tired.They are tired of being taken advantageof; it has affected their health, condence,nancial situation and their family. Inves-tors and Realtors need to learn how they canhelp the Homeowner by either purchasingor selling their home and obtaining a fullsatisfaction of all liens. Next month, I willshare with you the 14 Steps to a successfulshort sale. Having the best tools (not justthe right ones) and having a Mentor are

crucial to consistent closings and CA$H inyour pocket with short sales!

Short sales are changing DAILY..howare you keeping up with the requirements??

Many Investors still use old techniques thatare no longer even applicable. They are notreading or understanding the documentsthey are signing which is resulting in dan-gerous consequences. Make sure you readeverything so you can embrace all of the

Ah-has and avoid the Ouches on shortsale transactions.


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Foreclosures gone wilD

Short Sale Liens Get MeanBy Kimberlee Frank

Kimberlee Frank4078883255

[email protected]

www.ForeclosuresGoneWild.com

www.Facebook.com/ForeclosuresGoneWild

www.Linkedin.com/in/KimberleeFrank

www.Twitter.com/KimberleeFrank

Kimberlee Frank is a MasterNegotiator who has closed over600 deals since 1998. She is aMentor, Trainer, Author and RealEstate Broker teaching Investors

and Realtors how to creatively purchase andsell short sales with her Step-by-Step System.She has helped Investors and Realtors earnhundreds o thousands o dollars.




Business By the Book

Erven Kimble4046068909

[email protected]

www.PeopleWhoBuyHouses.com

www.Facebook.com/EAKimble

Erven Kimble is an accomplished pastor, teacher,author, community leader, licensed ChristianCounselor and Real Estate entrepreneur. Ervenis a visionary that has aithully served as theSenior Pastor o a local church in Lilburn, Georgiaor twenty years.

The author searched the Book o Proverbs andPsalms and extracted wisdom that reerencebusiness and nances to produce the serieso articles called Business By The Book. Thepurpose o these articles is to present timetested and proven Biblical principles in a waythat is practical, relevant and benecial to theaverage business person.

Will The Persistence In Me,Please Stand Up!By Erven Kimble

Some think wealth accumulation isthe result of a series of uncontrol-lable events called luck or chance.

Others believe it is solely the result ofa persons deliberate, well thought outnancial planning and activities per-

formed during the course of their lives.Our look into the Wisdom of God re-veals that, diligence is at the source ofwealth accumulation and laziness is theculprit behind poverty and despair.

It takes more than just wants and de-sires to produce success and wealth. Thedifference between unproductive peopleand those that are highly successful isnot in their possessions. It goes deeperthan that. The difference between a per-

son that refuses to work when given theopportunity and a person that workshard to obtain success is not in their ac-tions. It goes deeper than that. The dif-ference between these two, fundamen-tally different, groups of individuals goes

deeper than theirdesires; theirhopes; their as-pirations; or eventheir dreams.

It all begins with diligence. Diligence

is found in the soul of a person, theplace where our desires, emotions, andpassions resides. Diligence stems fromthe inner being of a person. Its whereones character is revealed. The actionsthat one takes without being asked ordemanded will utimately determinethe longterm outcome of a persons life.Consider the following statement:

A lazy person will end up poor, but a hardworker will become rich. (Pr 10:4)(NCV)

When the Bible speaks of the lethargicor idle individual, it does not speak tothe lack of opportunity, or the circum-stances that are beyond the control ofthat person. One persons life situationsmay be harder and more difcult when

compared to someone else. And with-out diligence, it leads to hopelessness,discouragement, and ultimately paraly-sis. Regardless of lifes situations, thediligent person is persistent and makesdeliberate choices to work harderandthat diligence produces wealth.

On the other hand, the unproductiveperson desires material processions andyearns for wealth and success. They as-pire and want a better life, but fail to

take the deliberate actions and effortsrequired to have it. Under achievers arenot willing to pay the high price of hardwork to reach their goal. However, aperson of diligence produces wealth. TheHebrew word for diligent means sharpand pointed. It speaks to a deliberateand focused decision making processestoward hard work. After all is said anddone, the difference is ones work ethic.

Long term and lasting success requiresa present day sacrice. It requires a

commitment to persistent hard workin order to produce future benets andnancial rewards. The character traitthat these Bible passages encourage isdiligence! Make a conscience decisiontoday, to get up and take action that iswithin your ability! Get up from the TV;the sitcoms and reality shows; Leave thevideo games! Leave the comfort of thecoach and the leisure of the game room!Strive to overcome the self-piety, the lostopportunities, the fears and the never

ending disappointments that life has instore. Hard work pays off and workinghard breeds future success.

Thoughts to Ponder

I. Have you ever asked the Lord toevaluate your work ethic? Whatdo you think His appraisal of yourefforts will reveal?

II. How do you determine too muchversus not enough effort toachieve your stated goal?

III. Have you ever considered cleverschemes, quick money, Get RichQuick or shortcuts to success? Lord

forgive me for that!


Diligence

is found in

the soul of a

person

The soul of a lazy man desires, and has nothing;

But the soul of the diligent shall be made rich. (Pr 13:4)




the lanDlorDs lunchBox

The Property ManagementBucket List!!!By Chris Littleton

Whenever I am out and abouttalking about real estate in-vesting or teaching on prop-

erty management, someone always asksthe age old question. What does it taketo be a good property manager? Thereare four distinctive skill sets required tomanage property effectively that I callthe four buckets of property manage-ment. Each one of these buckets requiresvery different personality traits and pro-

ciency. A property manager or man-agement company must have the rightpeople, in the right seat on the bus toinsure your success as a real estate inves-tor. Property Managers use two basicbusiness models. One is DepartmentalManagement where you have a teamapproach and different members handlethe different aspects of the management.The other is Portfolio Managementwhere one person is assigned a portfo-lio of properties and manages all aspectsfrom start to nish. There are advantag

-es & disadvantages to both models. Letstake a look at the four buckets I referredto and you decide which model bettersuites your needs.

The Four Buckets of property management:

1. LEASING: Leasing is the front endfor the whole management operation. Itclearly is the starting point for which yourproperty will perform; good or bad. In or-der for a property to lease quickly, three

main things that must line up. They are;advertising, condition of the property, andthe rental price. You may think once theseare in line, anyone can lease the property;this is far from the truth. Using a licensedreal estate agent will insure compliancewith the multitude of regulations such asfair housing & fair credit reporting, justto name a few. Only licensed agents haveaccess to supra lockboxes to track trafcthrough your home to increase security.Only licensed agents have access to Geor-

gia Association of Realtor (GAR) formsthat are widely accepted in court. I preferto hire the best & choose to work with Re-altors. These are licensed agents who taketheir career serious enough to be a memberof the National Association of Realtors. Ialso recommend managers who are mem-bers of NARPM, the National Associationof Residential Property Managers. Theseexperts understand the market place, ef-fective advertising, rental condition of

properties, tenant screening and most im-portant landlord tenant law.

2. MANAGEMENT: (Enforcing thelease) Contracts in property managementdene everyones relationship. Once theproperty is leased, the property managersmain role is to enforce the lease. This per-son must understand federal, state and locallaws and regulations that landlords mustcomply with. A good manager will decreasethe gross operating expenses and maximize

the net operating income for the owner.

3. ACCOUNTING & LEGAL: Account-ing and book keeping is a fundamentalsupport of all business operations. Howthe accounting is managed on your prop-erty will make or break you at tax time.Professionals use sophisticated software &provide monthly & yearend statements.Its the law that a person who managesproperty for others holds security depos-its & owners rent in an escrow accountor put up a bond. Licensed brokerages

must register these accounts with the GAReal Estate Commission and adhere tostrict guidelines. To see if your manageris licensed by the commission, visit http://www.grec.state.ga.us and select nd areal estate licensee or company.

4. MAINTENANCE: Maintenance is keyto maintaining the long term value of yourproperty, not to mention the long termrelationship with your tenant. It is alsothe most litigated area of property man-

agement. This is one area you want to besure you have documentation to supportall work orders & service calls. An expe-rienced maintenance team, familiar withrentals, will be extremely valuable. Theywill determine the cause of any damage& charge back the tenant when appropri-ate. They will also assess how the propertyis being cared for & note any undisclosedpets or tenants. Property managers mustknow the tenant landlord laws in order to

avoid being taken advantage of by theirtenants and stay out of court.

As you move forward on the selection ofa good property management companyfor your investment property, take a goodlook at how they manage their bucket listA Portfolio Manager will be familiar withall aspects of your property. A Depart-mentalized Team will focus on their areaof strength. When I started my career, mywife & I wore all the hats. We now prefer

to delegate. As long as you have profes-sionals who know the ends and outs of allfour buckets, youll be in good hands.


Chris Littleton6787821004 ext. 217

[email protected]

www.SRNhomes.com

www.Facebook.com/SRNhomes

www.Youtube.com/SRNhomes

Chris Littleton is Co-Owner & President ofSolutions Realty Network, Inc., a Real EstateInvestment and an Asset ManagementBrokerage in the great state Georgia. Herst become a landlord in 1993 when a

job relocation let him aced with a choiceo selling his home at a loss or generatingincome by leasing it. This began his passionfor BUY & HOLD investing. Chris has assistedwith over $100 million in investor transactionsand manages closes to $4.5 million in annualproperty incomes or his clients.
mailto:[email protected]://www.srnhomes.com/http://www.youtube.com/SRNhomeshttp://www.facebook.com/SRNhomeshttp://www.youtube.com/SRNhomeshttp://www.youtube.com/SRNhomeshttp://www.facebook.com/SRNhomeshttp://www.srnhomes.com/mailto:[email protected]




Georgia Film IndustryBringing in Big BucksBy Deborah Harris

market matters: making statistics make sense

Georgia has become one of thetop ve states for lm produc-tion thanks to our Georgia

Legislature. This dramatic increase inlming in Georgia is due to the tax cred-its afforded to production companiesspending at least $500,000 on qualiedproduction and post-production mak-ing them eligible for a 20% tax credit.Furthermore, if the production companyincludes a Georgia promotional logo in

the feature lm, television series, musicvideos, or video game, can receive an ad-ditional 10% tax credit. Commercial andmusic videos spending $500,000 or moreare also eligible for a 20% tax credit.

While movies can be full of make believe,the lm and television industry in Georgiaprovides more than 25,000 real jobs forreal people. Some of those jobs are directlyinvolved in production. Other lm-relatedjobs include hair and makeup stylists, ca-

terers doctors, truck drivers, electricians,painters, construction workers, accoun-tants, security guards and many more.

Last year, the direct economic benets oflm production in Georgia came to nearly$2.5 billion. In scal year 2011, works,Hollywood studios, production companiesand independent producers invested morethan $689.3 million in Georgia. The pro-duction industry has positively impactedthousands of businesses, from hotels, res-taurants, grocery stores and rental car com-

panies to hardware stores, lumber yards,

garden nurseries, heavy equipment rentalsand ofce supply companies.

Georgia has been the production locationfor more than 700 feature lms, TV mov-ies, TV series, single episodes and pilotshave been since 1972. Included amongthem are Footloose (2011), The WalkingDead, X-Men, First Class, Fast Five, DropDead Diva, The Vampire Diaries, TheBlind Side, Driving Miss Daisy, Forrest

Gump, My Cousin Vinny, Zombieland,Glory, Sweet Home Alabama, Diary of aMad Black Woman and We Are Marshall.

Recently, numerous location scouts havebeen contacting me about needed loca-tions. They have found me through mylistings being promoted on numerouswebsites. My 16 units on Grape Street,http://141grapestreet.isforsale.com/, wasone of the locations for the movie Flight,http://www.paramount.com/ight/ with

Denzel Washington which is hitting the-aters now. It made the owner $25,000for a week long shooting, and many ofthe tenants were extras. I just negoti-ated the lease for my ex-funeral home,http://2321candler.isforsale.com/, for theupcoming movie Last Vegas, http://www.movieweb.com/movie/last-vegas , staringMichael Douglas, Robert De Niro, Mor-gan Freemen, and Kevin Klein. Becausethe building was vacant, the lease amountwas only $8000 for one day of shooting,two days prep before, and two days cleanup

after. But, even better, the owner and I get

to be extras with the full all-star cast.

Dealing with these location scouts hastaught me a lot. What a lm can pay foa site is based on the lms budget, lengthof time there, whether it is vacant or notTheir contracts are pretty simple. Becausethere is so little exposure in Georgia, andI have learned how to reach the locationscouts, I have decided on setting up a lmlocation listing service, for residential, com

mercial, or land. As a matter of fact, I havethe name http://FilmLocationListingService.com and should have that website upand going within 30 days. If you would liketo submit your property for considerationplease submit pictures, addresses, and anypertinent information to [email protected] with Location, city, andtype of property in the subject line.Hopefully, we can all make a few extrabucks on top of this ever Improving reaestate market.


Deborah Harris4042729827

[email protected]

www.CommercialRealtyExperts.com

www.Facebook.com/AtlantaRealty

www.Linkedin.com/in/CommercialRealtyExperts

www.Twitter.com/CommercialKW

Growing up In Atlanta, Deborah Harris haswatched this city grow into the world recognizedcity that it is today. Licensed as a real estateagent in 1981, Deborah has several thousandtransactions to her credit, numerous awards (ThePhoenix Award rom the Atlanta Board o Realtorsand Top Commercial Agent rom Keller WilliamsSoutheast), and dozens o Realtor designations,Deborah, loves negotiating the deal, prideshersel on the best internet marketing oproperties, and is still is passionate about realestate. We are the team where experience andtechnology connect. Let the hardest workingRealtor in Atlanta work or you, too!www.MeetUp.com/AtlantaREIA

Join us on Meetup andRSVP for the meetingsyou will be attending
http://atlantareia.com/?p=18370http://commercialrealtyexperts.com/http://facebook.com/atlantarealtyhttp://www.linkedin.com/in/commercialrealtyexpertshttp://twitter.com/commercialkwhttp://twitter.com/commercialkwhttp://www.linkedin.com/in/commercialrealtyexpertshttp://facebook.com/atlantarealtyhttp://commercialrealtyexperts.com/http://atlantareia.com/?p=18370




Welcome back! Weve come along way so far, and made aLOT of progress. But were

not quite done yet, so listen up

In our last article, you got a great introduc-tion to Keyword Research, SEO (SearchEngine Optimization)-both On-Page andOff-Page (remember?), and how to getstarted on getting a ton of FREE Trafc to

your website.

Go back to last months issue for a refresh-er on that its worth the read.

So now we come to the next part, andthat is:

How to Get a Ton oLaserTargeted Trac toYour SiteFAST!

Before we embark on this particular ad-venture, I need to set the stage properly.Its important that you have your On-Page SEO stuff taken care of rst. Again,On-Page SEO is what you do ON yourweb page that makes it optimized for thatparticular keyword. This includes puttingthe keyword in the rst and last sentenceof that page, bolding it a time or two, itali-cizing it, underlining it, and all that otherstuff we covered in the last article.

Why is that so important? Because if you

DONT do that rst, youre going to pay aLOT more for your trafc than you would

if you DID do it rst, because of howGoogle & other search engines have setthings up. So do it rst, ok? Ok.

So heres the secret website youll need togo to so that you can get started:http://adwords.google.com

This is Googles Adwords product, and itsresponsible for the majority of Googles

income. Youre going to be advertisinghere to get some trafc. This type of traf-c is called Pay-Per-Click, or PPC. It isexactly what it says it is When someonedoes a search on Google (or their partnernetworks), it gives them the search results,which include these paid ads based on thekeyword that they bid on. When thatperson clicks on one of these ads, Googlecharges the advertiser a certain amount anything from $.01 to $50 or more, de-pending on several factors.

In other words, the advertiser PAYS PERCLICK. If no one clicks that ad, they dontpay! Simple.

But Ive got to warn you- setting it up isanything BUT simple. Theres a few im-portant things you need to consider rst,such as your ad budget, which keywordsyoud like to bid on, what pages youre go-ing to send the trafc to, etc.

So lets start with the rst part: Your Ad-

vertising Budget.

Remember, this is PAID trafc, so youbudget is an important consideration. Isuggest you start off with your estimatedMONTHLY budget, then divide it by 30to get your DAILY budget. For exampleif your monthly budget is $300, dividethat by 30 days, and youll get a daily bud-get of $10 to spend on your ads. Thats avery reasonable number.

If you do this right, you should get somevery targeted trafc to your site very quick-ly. For example, if youre looking to buyhouses in Marietta, GA, you could speci-cally target THAT geographic area withthe keywords people are using to search forhow to sell their house. Get YOUR ad infront of them at the right time, and BAMThey click on your ad. You get trafc toyour site. They ll out form. You get leadThey sell house. Repeat.

So heres how to get started:

First, go to that AdWords link I just gaveyou & get an account set up to use with itI strongly suggest you get a Gmail accountfor this, because of all the free tools theyoffer. You can get one for free, then link itto your new Adwords account. To get seup with Adwords is a relatively simple pro-cess. Get your account set up and linked toit, then click on the Sign up Now link andfollow the instructions there to get started

Youll need a credit card to link to youaccount, along with an email address. Thelast time I checked, they also required youto pay $5 to get set up.

Use the keywords youve acquired and getstarted putting things together. Start ouwith ONE keyword rst just to get fa-miliar with things. Make sure you have thePAGE of your website optimized properlyfor the keyword that youre about to bid

Keep up to date with

our latest opportunities by

joining us on Facebook at

www.Facebook.com/AtlantaREIA

Real Estate + The Internet= The Perfect MarriageBy Tony Pearl

pearls oF wisDom

PART5

continued on p20




Atlanta Real Estate Investors Alliance

When youre ready to get started, see our Advertising Rates in this issue and

then call Christine Grifn at 678-701-7160 or email [email protected].

http://atlantareia.com/the-prot/advertising-rates

I youre looking to reach the Real Estate Industry here in the Greater Atlanta Metro Area and throughout Georgia,you cant do better than The PROFIT. Your ad will reach more than 10,000 each month with your message. Our

production teams are among some o the best designers in the country. We make you look GOOD!

Advertise YourBusiness in The Proft

moBile reaDy marketing strategies

Mobile landing pages are differ-ent from traditional web pag-es. Users of mobile devices

have less patience, yet are more engagedwhen they nd what they want.

Knowing about web landing pages andwhat makes them successful isnt thesame as what you need to know aboutmobile landing pages. The trackingmethod, the conversions, and the need

to keep your pages up to date with thelatest devices are important to the suc-cess of your marketing plan.

1st Must Know Your Goals.Be specic about which aspects of mobilemarketing are critical to your business.Whether your priorities are downloadsand apps, phone calls, redemption of mo-bile coupons, actual purchase rates, or thegeneration of further leads, know whatyour goals are before you get started.

2nd Must Instant GraticationKeep in mind that those who use mobiledevices are accustomed to instant gratica-tion. They like to go quickly to their target,nd what they are looking for, and wantto immediately get information or order a

product they wish to have. It must be light-ning fast, so build your apps and landingpages accordingly. Todays mobile userswont spend but a split second waiting fortheir device to load. If it doesnt theyre onto the next item. The back button, in fact,may be the one that wears out rst.

3rd Must AnalyticsHave your metrics in place for accuratemeasurement of responses. This is how

you will determine the effectiveness ofyour current marketing campaign. If itisnt working well, you can move on tosomething that does. The only way toknow for sure is to have accurate analyt-ics based on user activity. Track thingslike the redemption of coupons, followup phone calls, and click-throughs tothe desired landing pages.

4th Must Keep It SimpleUse the KISS principle here. Website mar-keting uses forms for visitors to ll out thatask for all sorts of contact information.This doesnt work well with mobile deviceusers. A good page will ask the user to in-put his email address or perhaps his phonenumber. Simple screens with few wordsand few needed actions are best.

5th Must Call to ActionsKeep the wording on your mobile land-ing pages short and to the point. Conciseis best. Your headlines should be kept toa few words. Three to ve words is bestGive a directive in exchange for a rewardFor example, offer a percentage off yourproduct in exchange for their email ad-dress. Offer a free gift for those who calnow. Prompting them to action is youraim. Keep it easy and quick and make

sure your platform is current.


Mike Barnes8632211764

[email protected]

www.MobileReadyTeam.com

Always taking advantage o the latest InternetMarketing possibilities, Mike Barnes hasbecome recognized or his innovations usingSocial Media, Text Message Marketing, QRcode Marketing and Mobile Website Designand Marketing.

Five Musts for OptimizingMobile Landing PagesBy Mike Barnes




marketing magic tricks

Where can I nd a good mail-ing list to nd motivatedsellers? How can I create

my own list to nd highly motivatedsellers? These are the big questions thatI get a lot from Real Estate Investors!The true secret to success for a Real Es-tate Investor is nding sellers who reallyneed to sell. I use different direct mailcampaigns to locate different types ofmotivated sellers: out of state owners,

properties quit-claimed from one personto another, expired listings, burned outlandlords, vacant properties, militarytransfers, and pre-foreclosures, just toname a few.

The best part is that you can custom-ize your direct mail piece and your list toreach exactly the kinds of motivated sell-ers you want to deal with in order to cre-ate the kinds of deals you want for yourreal estate investing business. This is bestdone by locating mailing lists and reningthem to meet your individual criteria, thenmailing to these potential sellers again andagain, thus creating a multitude of prot-able deals.

Investors often neglect to market to sellersusing direct mail because they think the listis too difcult to get, or they only send themailings once and quit. They dont takethe time to create the machine that willbring them deal after deal.

These are some of the easiest lists for youto get and it will be very protable foryou to do so. You can contact a list bro-ker or your local property assessors ofceand ask them for these lists, or you cancreate the lists yourself. Its fairly easy todo. You can go to the courthouse and re-search divorce cases, death notices, liensand judgments, tax liens, marriage licens-es, bankruptcies or Lis Pendens, which isthe rst step toward foreclosure. Let meshare a few pointers here.

1. Do your homework when picking alist broker. How current is the list?Does it have all the information youneed to create your direct mail cam-paign? Does it reach the audience youare targeting?

2. Do a test mailing of 100 pieces to testany new list. How many responses didyou get? How many letters came backwith a bad address?

3. Dont waste your marketing dollarsmarketing to a bad list that wont getyou the result you want.

4. Create continuity with your directmail campaigns. You can mail a lotof letters or a few letters but you needto have a ow of mail going out at alltimes in order to create a funnel of in-coming leads.

5. Never mail more pieces than you arecomfortable getting responses to. Ifyou do a huge mailing and you gettons of responses you cant get to, youare wasting marketing dollars. Putsystems in place to help you respondto the mailings and grow your busi-ness gradually.

Another way to nd motivated sellers is tocultivate relationships with individuals whocan help you nd deals. One of the ways Ido this is to create a direct mail campaign

targeting attorneys who handle family law,estate planning and probate law, divorceand marital law, and corporation and busi-ness law and I let them know we are in thebusiness of buying houses.

Once you develop relationships with someof these attorneys, they will call you whenthey have a client who needs to sell a prop-erty quickly no matter what condition itsin. This is just another way to build ongo-ing lead sources using direct mail. You only

have to create this direct mail campaignonce to create an ongoing source of leadsfor your Real Estate Investing business.

If you own any kind of business and youneed certain types of leads, think aboutunique resources that can provide you withthe leads you need and create a direct maicampaign targeting these resources. Thiscan be really protable. For example; if youown an alarm company or a lawn mainte-

nance service it would behoove you to cre-ate a direct mail campaign targeting own-ers of properties in your area who live outof state. These are potential customers whoneed your services.

The main reason that direct mail works sowell is that you are reaching highly target-ed leads. You become the potential sellersrst option when they need to sell. Evenif you are on a limited budget, direct mailis an excellent source of leads for you since

you can buy more houses from fewer leadsthus maximizing your marketing dollarsAs your business grows, you can increasethe number of mailings you do. You canalso target specic neighborhoods or domi-nate certain parts of town. In doing so, youbecome a property value expert in thoseareas, which makes the offer-making pro-cess that much easier for you.

You end up creating an ongoing relation-ship with your target market, which makeit easy for you to follow up with formerly

inexible or unmotivated sellers. Sincethese mailings are so targeted and so re-sidual, there is virtually no competition forthese properties. It puts your lead gener-ating system on auto-pilot, leaving youmore time to make offers, do more dealsand make more money.

Most importantly, be consistent in all yourefforts. The successful Real Estate Investorhas a network of people and strategies attheir ngertips at all times. If you don

How To Locate or CreateEffective Mailing ListsBy Kathy Kennebrook, The Marketing Magic Lady




Kathy Kennebrook9417925390

[email protected]

www.MarketingMagicLady.com

www.Facebook.com/Kathy.Kennebrook

Kathy Kennebrook is a speaker,author and has been activelyinvesting in real estate since 1999,Kathy currently resides in Bradenton,FL and is known as the Marketing

Magic Lady because she is the countrysleading real estate marketing expert on ndingmotivated sellers using direct mail.

develop continuity to your marketing cam-paigns, youll see your results begin to dropoff immediately. This is true no matterwhat business you are using direct mail totarget to.

When you implement multiple techniquesand several different direct mail campaigns,

you will have more opportunities thanyoull be able to handle and the possibili-ties become almost endless. Using directmail to develop a cookie cutter system toaccomplish this is one of the most afford-able, reliable, and effective ways I know tobuild your lead base quickly and have allthe business you will ever need.

Be sure and visit my website at www.mar-ketingmagiclady.com for all the informa-tion you need on developing highly effec-tive direct mail campaigns and nding allthe list brokers you need to increase thenumber of leads coming into your real es-tate business. I have done all the work foryou and can provide you with all the tools

you need to be successful using direct mailin your business.


on. Otherwise, your per-click cost will bereally high.

Heres another important tip: Are youbuying houses all over the world? Prob-ably not, so make sure you specify EX-ACTLY where you want your ad to showup when youre setting up your campaign.Using the example of Marietta, GA, youduse the built-in tool to select the specicareas or a radius around an area that youdlike your ad to appear.

Google is smart they know where youare! (yikes!) But they know where your vis-itor is, too. So use that to your advantage.

Using that tool, you can have your ad onlyappear to your targeted market peoplelooking to sell their house in or aroundMarietta, GA (in this example). If theylived in Saskatchewan, they wouldnt seeyour ad, and therefore, your costs will belower (a good thing).

Heres the sad reality of using Google Ad-words: Its tricky. Its not easy to gureout. It will drive you crazy and possiblymake you lose hair or sleep or money!

But if you learn and use it well, it will beone of the BEST things you can do to geta huge return on your investment. If youshould need more help (very likely), youcan always turn to YouTube tutorials orGoogle searches. This will take time, butits well worth it.

Another option you have to use this is tosimply hire someone to handle your adver-tising campaign FOR you. Someone whoknows how it works and can keep yourcosts low. If you dont have much time,but still want/need to get that fast, target-ed trafc, this would absolutely be the bestway to get it going. Youd nd someone& pay them either a at fee or a percent-age of your monthly ad budget to set up,manage, tweak, improve, optimize, andrun your ads for you. This person would

actually make you money!

And there you have it! You now knowhow to set up a website, what to put on itin order to get people to take action, andhow to get the trafc to your site! Con-gratulations how does it feel? Are youready to take on the world yet?

To be completely honest, I could writedozens of these highly-informative & con-tent-rich articles, and you could read themall but still not get the true understanding

of how all this works UNLESS you ac-tually take the time and DO whats taughthere! Go ahead & try it out for yourself tosee what you can learn by DOING. Thatsmy advice.

This concludes our Real Estate + The In-ternet = The Perfect Marriage Module.

But dont worry! In the next article, Illcontinue to share some great tips & ideason how to use the internet to help with

your real estate business and crush thecompetition.

So stay tuned.

Until Next Time,

Tony Pearl


Tony Pearl2025560670

[email protected]

www.TonyPearl.com

www.Facebook.com/TonyPearl

www.Twitter.com/TheTonyPearl

www.Youtube.com/TonyPearl

Tony Pearl is an entrepreneur,copywriter, proud ather, mentor,marketing consultant andtalented teacher who residesin the Washington, DC area. He

has traveled to over 26 countries, speaks 4languages, and continues to travel extensively.He has been a proessional Ballroom and Latindance instructor, competitor, and exhibitor orover 19 years. As a Real Estate Investor, Tonyhas bought and sold over Ten Million dollarsworth o real estate, and has been educated byand associates with the best.

Perfect Marriage, Part 5 cont. from p17
mailto:[email protected]://www.marketingmagiclady.com/http://www.facebook.com/Kathy.Kennebrookmailto:[email protected]://www.facebook.com/TonyPearlhttp://www.tonypearl.com/http://www.facebook.com/TonyPearlhttp://www.twitter.com/TheTonyPearlhttp://www.youtube.com/TonyPearlhttp://www.youtube.com/TonyPearlhttp://www.twitter.com/TheTonyPearlhttp://www.facebook.com/TonyPearlhttp://www.tonypearl.com/mailto:[email protected]://www.facebook.com/Kathy.Kennebrookhttp://www.marketingmagiclady.com/mailto:[email protected]




The Thinking Processs of a Successful Investorand a Motivated SellerBy Larry Harbolt

creative Financing is king

Thinking Like A SuccessulInvestor

An investor of real estate under-stands that general knowledge isnot what it takes to create wealth.

If general knowledge was what it took tocreate wealth, college professors would bethe wealthiest people in this country andwe all know that is not the case. Success-ful real estate investors know that it takesspecic knowledge to create wealth. Thatis why real estate investors buy hard assets,

(such as the sellers house) at a price or withterms conducive to making a prot. If aninvestor cant make a prot, they usuallyhave no reason to buy a property unlessthey plan to live in the house. An investorwho is a true capitalist knows they mustalways offer a seller something the sellerlikes and values more than what they aregiving up or a deal will never happen.

Most sellers are looking for a large sumof cash, a monthly income stream, debt

relief or any of a myriad of ways to receivethat thing the seller likes more than whatthey are giving up.

Now that we have established this fact,as an investor it is your job to gure outwhat you can offer the seller that will beliked enough that the seller is willing toexchange their house for whatever you of-fered them. If both parties arent happywith the deal, it will never happen.

As an investor, your goal may be to ac-

quire property for several reasons. Youmay want to make some fast cash by x-ing up the property and immediately sellthe property for as much money as youcan get. You may want a monthly cashow that a good rental property can pro-vide this can give you some appreciationand an increased value over time, bettertax treatment and mortgage pay-downthat increases your equity position. Youmay want numerous rental propertiesthat provide monthly cash ow to help

you become nancially free by replac-ing job income. By being nancially free,you may want to pursue other interest orspend more quality time with your fam-ily. The bottom line of being an investoris to create money and income to benetyour family and give you more qualitytime in your life.

The following is what I think is h

the profit newsletter for atlanta reia - november 2012

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