The Innovation MarketingA note about the fundamentals of Innovation

By: Mario Gandha – CEO BIG In Digital

DIVISION OF:

“ To Empower Human Beings for a Better Tomorrow”

Age of ConventionalismProducts and Campaigns are monotone.

60s 70s 80s 90s 2010s

SKUs

*Not real data just as a general illustration

Till the new Millennium industries have the monopoly mindset trying to diversify and own one vertical.

As goods become more and more commoditized, they plateau.

60s 70s 80s 90s 2010s

Founded

Running

Basketball

Golf

Football

Industry Expansion

Then Came Innovations

SKUs Users

Nike introduced Nike+ a personal running diary.

GROWTH HACKING

Valuation

Time

Hyatt Hotels8.9 Bio USD

AirBnB 13 bio USD

AIRBnB VS HOTEL CHAINS

The InnovatorsAre

Stealing The Limelight

What Now ?

Today Consumers Are Empowered

New Media Empowers People

So Should New Media Marketing

AirBNB Owns No HotelsUber Owns No TaxiFacebook Owns No MediaAllow the People to Organically Choose Your Brand

Gravity of Conventionalism

Media, Ad Agencies, Ad People, Creatives, PR agencies, Marketeers... Gravitate to the past which is what they know and what is paying their check

every month..

Think Like A Marketer, Behave Like an Entertainer, Move Like a Tech Startup

CCOPereira & O'DellAgencyFirst Agency to win Emmy Winner

What if Advertising was Recreated TODAY ?

Breaking Conventions is Scary and Risky

Lets do it Step by Step…

Agile Marketing

Execute, Record and Improve.. Repeat

“ Our vision is to create excitement through the synergy of creative and technology, adding value to brands, consumers

and the world ”

– Big in Digital

Who is BIG In Digital ?BIG In Digital is a Boutique Digital Agency Based in Jakarta, Indonesia. With a strong DNA in Technology and Performance Based Marketing.

BIG handles Large Local and MNC clients as well as SME’s in Indonesia. BIG delivers Tech and Innovation focused campaigns and projects using lean and agile methodology.

Jl. Rambai 1, No. 6Kebayoran Baru, JakartaIndonesia 12130Tel. +62 21 2904 3913

www.bigindigital.com

Thank You