marketing week innovation

22
Innovation and Collaboration August 2010

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Presentation I did at Marketing Week about Innovation and Collaboration mostly used the web but had these slides for back up

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Page 1: Marketing Week Innovation

Innovation and Collaboration

August 2010

Page 2: Marketing Week Innovation

2 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Innovation = Trying new ideas

Page 3: Marketing Week Innovation

Where to Start

• Really clear objectives up front

• Themes aligned to objectives

• Get body contact happening more regularly

• Have a funding model in place

• Get more leaders engaged across the business

3 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Page 4: Marketing Week Innovation

© 2007 Deloitte Touche Tohmatsu Ltd4 Sustaining Innovation in Large Organisations

The pipeline must consider opportunities in three distinct categories …

Page 5: Marketing Week Innovation

Supported by a clear, simple process flow which breaks up the different stages of the idea lifecycle

Page 6: Marketing Week Innovation

© 2007 Deloitte Touche Tohmatsu6 Web 2.0 - A Business Perspective

The Dumbest Thing …. Simple way to start

Page 7: Marketing Week Innovation

Start Somewhere

7 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Page 8: Marketing Week Innovation

© 2007 Deloitte Touche Tohmatsu Ltd8 Sustaining Innovation in Large Organisations

Deliver Business Education in Planes

Page 9: Marketing Week Innovation
Page 10: Marketing Week Innovation

© 2007 Deloitte Touche Tohmatsu

“I love it when a plane comes together”

Page 11: Marketing Week Innovation

11 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd

Innovation happens at Intersections - eMue

Industrial Designer

Former Chief Security Officerof Westpac

Mutual Authentication Solution that addresses Identity Theft & Fraud

Page 12: Marketing Week Innovation

12 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd

Prototyping – Putting these components….

Page 13: Marketing Week Innovation

13 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd

Into this….

This….

Page 14: Marketing Week Innovation

14 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd

BBC News 15 May 2009

http://www.youtube.com/watch?v=YX08fdvFwaM

Page 15: Marketing Week Innovation

15 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Happy Days

Page 16: Marketing Week Innovation

Mashup to get ideas and grow revenue

16 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Page 17: Marketing Week Innovation

Capture and Collaborate

17 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Page 18: Marketing Week Innovation

Using an internal Twitter

18 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Page 19: Marketing Week Innovation

- 19 -

5 mins

5 mins

10 mins

10 mins

10 mins

10 mins

10 mins

20 mins

Arrival/intros

SME speaker

3 x 10min

Brainstormand rotate

Idea development

Idea write up

Wrap up andaward prize

Table 3 – Development

Table 2 – Retention

Table 1 – Recruitment

Facilitator

(Manager, champion or coach)

Introduces, facilitates and times the

session

Subject Matter Expert

(Internal or external)

Presents on theme of the café, highlighting key opportunities and challenges

Table captain

Stays with the table/topic; facilitates brainstorming; suggest threads; keeps a register of ideas and assists with writing up ideas

At each table…• A topic: a specific aspect

of the overall theme• Butchers paper and pens• Idea capture templates90 mins

How we collaborate around ideation in person

Page 20: Marketing Week Innovation

Let go of control and embrace

20 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Page 21: Marketing Week Innovation

21 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

So what are the rules?

• Encourage ideas

• Build the culture, manage the pipeline

• Start somewhere

• Experiment

• Learn by doing

• Involve others

• Borrow Good Ideas

• Don’t bet the farm

• Business Doing over Business Planning

• Have fun

Page 22: Marketing Week Innovation

© Deloitte Touche Tohmatsu, 2007. All rights reserved.

Liability limited by a scheme approved under Professional Standards Legislation.

Confidential This document and the information contained in it are confidential and should not be used

or disclosed in any way without our prior consent.