marketing week innovation
DESCRIPTION
Presentation I did at Marketing Week about Innovation and Collaboration mostly used the web but had these slides for back upTRANSCRIPT
Innovation and Collaboration
August 2010
2 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
Innovation = Trying new ideas
Where to Start
• Really clear objectives up front
• Themes aligned to objectives
• Get body contact happening more regularly
• Have a funding model in place
• Get more leaders engaged across the business
3 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
© 2007 Deloitte Touche Tohmatsu Ltd4 Sustaining Innovation in Large Organisations
The pipeline must consider opportunities in three distinct categories …
Supported by a clear, simple process flow which breaks up the different stages of the idea lifecycle
© 2007 Deloitte Touche Tohmatsu6 Web 2.0 - A Business Perspective
The Dumbest Thing …. Simple way to start
Start Somewhere
7 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
© 2007 Deloitte Touche Tohmatsu Ltd8 Sustaining Innovation in Large Organisations
Deliver Business Education in Planes
© 2007 Deloitte Touche Tohmatsu
“I love it when a plane comes together”
11 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd
Innovation happens at Intersections - eMue
Industrial Designer
Former Chief Security Officerof Westpac
Mutual Authentication Solution that addresses Identity Theft & Fraud
12 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd
Prototyping – Putting these components….
13 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd
Into this….
This….
14 Sustaining Innovation in Large Organisations © 2007 Deloitte Touche Tohmatsu Ltd
BBC News 15 May 2009
http://www.youtube.com/watch?v=YX08fdvFwaM
15 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
Happy Days
Mashup to get ideas and grow revenue
16 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
Capture and Collaborate
17 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
Using an internal Twitter
18 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu
- 19 -
5 mins
5 mins
10 mins
10 mins
10 mins
10 mins
10 mins
20 mins
Arrival/intros
SME speaker
3 x 10min
Brainstormand rotate
Idea development
Idea write up
Wrap up andaward prize
Table 3 – Development
Table 2 – Retention
Table 1 – Recruitment
Facilitator
(Manager, champion or coach)
Introduces, facilitates and times the
session
Subject Matter Expert
(Internal or external)
Presents on theme of the café, highlighting key opportunities and challenges
Table captain
Stays with the table/topic; facilitates brainstorming; suggest threads; keeps a register of ideas and assists with writing up ideas
At each table…• A topic: a specific aspect
of the overall theme• Butchers paper and pens• Idea capture templates90 mins
How we collaborate around ideation in person
Let go of control and embrace
20 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
21 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
So what are the rules?
• Encourage ideas
• Build the culture, manage the pipeline
• Start somewhere
• Experiment
• Learn by doing
• Involve others
• Borrow Good Ideas
• Don’t bet the farm
• Business Doing over Business Planning
• Have fun
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