MARKETING OF INNOVATION

Ignacio, Jorge, Maria, Tanya

ITESM Monterrey students spent three weeks in Bratislava - doing research in the

field of innovation transfer.

From Visions to RealityFrom Visions to RealityMexico in European UnionMexico in European Union

Video- From visions to reality

Backround

• CREATIVE WORKSHOPS project „From Vision to Reality“

• SUMMER SCHOOL at the University of Economics in

Bratislava for TEC MONTEREY

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MARKETING OF MARKETING OF INNOVATIONINNOVATION

Pilot Project for SS 2015Pilot Project for SS 2015InteractiveInteractive

InterdisciplinaryInterdisciplinaryInterculturalIntercultural

IntercontinentalIntercontinental

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About

The offer of semestral study for TEC Monterey students,

which support interdisciplinary approach and international

cooperation between Mexico and Central Europe

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Goals for students Specific marketing study on

interdisciplinary field To know the EU business environment

To know EU 3 universities and 2 capitals Networking in EU innovations

Preparation of semestral project Preparation of diploma work thesis based

on EU and LA cooperation

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3 participating universities

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ASSIGNMENT

MARKETING STRATEGYDescribe:

• Micro and Macroenvironment (SWOT)

• Product (education + services)

• Communication (web, social media, online+offline advertising, etc.)

• Distribution channels (to differrent TEC campus)

DEFINE TARGET CONSUMERS

Describe:• Who are your most important customers?

Describe them. (Culture differences, expectations, goals, preferences ...)

• Try to get some feedback, evaluation from your consumer

DEFINE YOUR COMPETITORS

• Name them.

• Describe our competitive advantages

katarina.chomova@gmail.comsk.linkedin.com/in/katarinachomova

Thank you for attention Katarína CHOMOVÁ University of Economics in Bratislava Faculty of Commerce Department of Marketing