1. INNOVATION IN MARKETING THINK OWNED FIRST

2. The last 60 years 3. Paid Owned and Earned 4. Consumer experience at the heart 5. From reductive thinking to fluid branding 6. Fluid brands deliver a value exchange 7. The Trust Barometer 8. Owned medias influence on the consumer journey 9. Owned investment adds significant value to the bottom line 10. Developing a balanced Owned first strategy 11. Paid media: works outwards based on relevancy 12. LEADING EDGE 13. THE FINAL STEP 14. What next CONTENT STRATEGY & MARKETING WEBSITE OPTIMISATION DATA & MEASUREMENT