digital marketing innovation
DESCRIPTION
How Innovative Brands are Leveraging Email, Mobile and Social media to Engage and Retain CustomersTRANSCRIPT
Charlotte, North CarolinaJuly 17, 2012
#ETREAL
Fueling the Conversation with ExactTarget
Joel BookPrincipal, eMarketing Research & EducationExactTarget, Inc.
Marketing to the Power of ONE
Marketing to the Power of ONE
How the Digital Revolution is Changing the Way Customers
Engage with Brands
@JoelBook
Source: The McKinsey Quarterly
Source: The McKinsey Quarterly
Digital Media [R]evolution
2012
Mobile EmailSMS + MMSIM EmailFaxDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline AdvertisingPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile WebLocation Based AdsSocial Media AdsVirtual WorldsLocation Based SvcsQR Codes
1990s
IMEmailFaxDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline Advertising
1999
IMEmailFaxDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline AdvertisingPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing
2000s
Mobile EmailSMSIMEmailFaxDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline AdvertisingPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile Web
<1990
FaxDirect MailTelephone
TVRadioPrintDisplay
Magazine
Consumers Interact through Multiple Channels
Consumers Interact through Multiple Channels
Marketing to the Power of ONE
Consumers have More Power and More Influence
Consumers have More Power and More Influence
3 Surprising Findings about Brand Advocates
• 30% recommend a brand’s products or services weekly
• 61% of people consider buying the product or service recommended; 22% actually buy
• 57% prefer Email for sharing recommendations (#1 among all media)
Source: Zuberance
“Three Surprising Findings about Brand Advocates”
Marketing Innovators
Real Marketers Real Solutions
Real Results