syllabus term2 11 june

8/3/2019 Syllabus Term2 11 June

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Entrepreneurship Development Institute of India, Ahmedabad&

SBM Jain Centre For Management And Entrepreneurship, Bangalore

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Entrepreneurship Development Institute of India

(A registered autonomous and not-for-profit institution promoted byThe IDBI Bank Ltd., ICICI Ltd., IFCI Ltd. & SBI with support from Govt. of Gujarat)

Syllabus Manual Term II

PGDBM Program AY 2011 13(June Batch)


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Subjects Term II(Partial List)

Sl. Subject Credit Faculty

10 Business Research Methods 1.5 S. N. Murthy

11 Business Oriented Computer Applications 1.5 M Soundarakumar

12 Entrepreneurship Theory and Lab 3.0 Vijay Francis Rego& Ajay Dixit

13 Export-Import Policy 1.5 A.S Velpanur

14 Organizational Leadership 1.5 Renu Kotian

15 Financial Markets & Instruments 3.0 Balaji Rao

16 Business Finance 3.0 Punith Cariappa

17 Strategic Business Management 3.0 P S Gopinath

18 Operations Research 3.0 Kazi Ayub Kamruddin

19 International Business 3.0 L Surendra

20 Management Information Systems& ICT 3.0 Divya Kshatriya

Marketing Specialization Paper

21 Sales & Retail Management 3.0 Mohan Kuruvilla

Certification Programs

a. Microsoft Office Specialist Certification


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Business Research Methods

Unit 1 Research Methodology & Market Research

1. The meaning of Research2. The objectives of Research

3. The types of Research

4. The need for Market Research

5. Problems encountered by Researchers

6. The Marketing Research

7. Limitations of Marketing Research

8. Utilities of Marketing Research to the Economy

Research Design1. Research Problem

2. Problem Formulation Methodology

3. Steps involved in Research

4. Research in process Exploratory, Descriptive, Causal research

5. Data Collection for Exploratory, Descriptive, Causal research

6. Causal Research Experimental Designs

Unit 2 - Hypothesis Testing

1. What is Hypothesis?2. Types of Hypothesis

3. Sources of Hypothesis

4. Characteristics of Hypothesis

5. Steps involved in Hypothesis testing

6. Errors in Hypothesis testing

Unit 3 Sampling

1. Introduction

2. Factors considered while selecting sample

3. Merits & Demerits of Sampling

4. Sampling Process

5. Types of Sample Design

Random SamplingStratified Random SamplingSystematic Sampling


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Cluster SamplingMulti Stage Sampling

Unit 4 Primary Data

1. Meaning

2. Observation Method

3. Designing the Questionnaire

4. Different types of questionnaire

5. Process of Questionnaire Designing

6. Mail Questionnaire

7. System approach to data collection

8. Sample Questionnaire

Qualitative Techniques of Data Collection

1. Various Techniques

2. Conditions for a successful interview summary

Unit 5 Secondary Data

1. Meaning

2. Sources of Secondary Data

3. Internal Secondary Data4. External Secondary Data Consumer purchased data, Retail wholesale

Data, Advertising Data

Data analysis: Editing, Coding, Classification, Tabulation, Analysis &Interpretation.

Unit 6 Attitude Measurement and Scaling Techniques

1. Introduction to Attitude

2. Determination of Attitude (What alters Attitude?)

3. Scaling Techniques4. Scales used in Attitude Measurement


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Unit 7 Market Research Report

1. Meaning

2. Factors considered while writing Report

3. Types of Report

Oral ReportWritten Report

4. Types of Written Reports

5. Difference between Oral & Written Reports

6. Preparation of Research Report

7. Writing a Bibliography

Unit 8 Case Studies

Reference Books:

1. Marketing Research Naresh Malhotra2. Research Methodology Dr C R Kothari3. Research Methodology by S.N. Murthy4. Research Design - John W. Creswell

5. Business Research Methods Donald Cooper


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Introduction to Entrepreneurship

Unit 1Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept;Functions of an Entrepreneur, Types of entrepreneur, Intrapreneur anemerging class, Concept of Entrepreneurship-Evolution of Entrepreneurship;Development of Entrepreneurship; The entrepreneurial Culture; Stages inentrepreneurial process.

Unit 2Creativity and Innovation: Creativity, Exercises on Creativity, Source of NewIdea, Ideas into Opportunities.Creative problem solving: Heuristics, Brainstorming, Synectics, Value AnalysisInnovation and Entrepreneurship: Profits and Innovation, Globalization, Modulesof Innovation, Sources and Transfer of Innovation, Why Innovate, WhatInnovation, How to Innovate, Who Innovates.

Unit 3Business Planning Process Meaning of business plan, Businessplan process, Advantages of business planning, Marketing plan,Production/operations plan, Organizational plan, financial plan, Final projectreport with feasibility study, preparing a model project report for starting a newventure.

Unit 4Institutions supporting entrepreneurs Small industry financing developing

countries, A brief overview of financial institutions in India, Central level andstate level institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute ofEntrepreneurship, DIC, Single window, Latest Industrial policy of Government ofIndia

Unit 5Family Business: Importance of family business, Types, History, Responsibilitiesand rights of shareholders of a family business, Succession in family business,Pitfalls of the family business, strategies for improving the capability of familybusiness, Improving family business performance

Unit 6International Entrepreneurship Opportunities: The nature of internationalentrepreneurship, Importance of international business to the firm, Internationalversus domestic entrepreneurship, Stages of economic development,Entrepreneurship entry into international business, exporting, Direct foreigninvestment, barriers to international trade.


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Unit 7Informal risk capital and venture capital: Informalrisk capital market, venture capital, nature and overview, venture capitalprocess, locating venture capitalists, approaching venture capitalists.

Unit 8Managing growth: Using external parties to help grow a business, franchising,advantages and limitations, investing in a franchise, joint ventures- types,Acquisitions and mergers

Reference Books

1. Poornima Charantimath, Entrepreneurship Development-

Small Business Enterprise, Pearson Education, 20072.

2. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship,6th Edition, The McGraw-Hill Companies, 2007

3. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads,

Biztantra, 2007

4. Vasant Desai, Entrepreneurial Development and Management, Himalaya

Publishing House, 2007

5. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books,2006

6. Kurakto, Entrepreneurship-Principles and practices, 7th Edition,2007,

Thomson publication

Entrepreneurial Lab

Self Assessment : Personality exploration of SELF

Critical Personality Traits : Counselling based modifications

Entrepreneurial traits ; Charms; Motives

Entrepreneurial Personality Traits (EPT) Introduction; Identification

Entrepreneurial Personality Corrections: Identification and strengthening

Attitudes, Values & Beliefs Introduction, Self-Assessment

Motives Introduction & Types; Theories of Motivation

Projective Tests & Analysis

Achievement Imagination Orientation

Job Competency Assessment Model & Competency Evaluation

Reference

Assortment of exercises, personality tests, and selected articles from books andjournals


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Export-Import Policy

Unit 1

Concept of Cross border Trade - Objectives of Cross Border trade - Challengesand Opportunities - Preliminaries for exports. Categories of Export - Physical Direct & Indirect- Deemed Export- Merchant & Manufacturer Exports

Unit 2

Basic concepts of foreign exchange - Methods of International PaymentSettlement - International Commercial Terms - Letter of Credit - ExportFinancing - Pre-Shipment finance - Post Shipment Finance - EXIM Bank of India- ECGC - Demand Guarantees and LCs

Unit 3International Finance-method of finance ADR-GDR, Loan-syndication, LIBORDocuments used in Trade - Bill of Exchange, Invoice, Bill of Lading, Airway Bill,Insurance Policy etc. Insurance including marine insurance, Risks involved intrade finance - country risk, currency risk, credit risk, counter party risk, exchangerisk, legal risk etc.

Unit 4

Autonomous BodiesExport Promotion Councils - Commodity Boards - Export Inspection Council

Indian Institute of Foreign Trade - Indian Institute of Packaging - Marine ProductsExport Development Authority - Agricultural and Processed Food ProductsExport Development Authority

Reference materials

New Import Export Policy

http://commerce.nic.in/index.asp

Export Management D.C. Kapoor


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Organizational Leadership

UNIT 1Introduction to Leadership: Definition, Importance of leadership, Roles of aleader, Leadership theory paradigms, levels of analysis of leadership theory

UNIT 2Leadership traits and ethics: Personality traits and leadership, traits of effectiveleaders, Leadership attitudes, ethical leadership, Achievement motivation theory

UNIT 3Leadership behaviour and motivation, and contingency leadership:Leadership behaviour and styles, Leadership grid, Leadership and motivation,Contingency leadership theories and models, Normative leadership theory,Leadership substitute theory

UNIT 4Team Leadership: The use of teams in organizations, Types of teams, Decisionmaking in teams, Leadership skills for effective team meetings, McGregors teameffectiveness leadership model, virtual and self managed teams, the changingrole of leadership in self managed teams

UNIT 5Leader follower relations: Followers, Evolution of Dyadic theory, Leadermember exchange theory, Fellowship, Delegation, Coaching, Managing conflict

UNIT 6Organizational Leadership: Charismatic and transformational leadership,Leadership of culture and diversity, Creating high performance culture

UNIT 7Leadership development and succession: Development through selfawareness and self discipline, Development through education, experience, andmentoring, succession

UNIT 8

Leadership development programs, Evaluation of leadership developmentefforts, Managing change in a leadership roleIndian cases on leadership


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Reference books

1. Effective Leadership- Lussier/ Achus, Tjird edition, Thomson SouthWestern, 2007

2. Leadership-Enhancing the Lessons of experience, Hughes, Ginnet,Curphy, Fifth edition, Tata McGraw Hill, 2006

3. Leadership-Research findings, Practice, and skills, Andrew J Durbrin,Fourth edition, Biztantra, 2007

4. Leadership in Organizations, Gary Yukl, Pearson Education, 6th Edition5. The Leadership Eperience, Richard L Daft, Cengage Learning, 2nd Edition,

20026. Dynamics of leadership, Craig Watson, Jaico Publicatiob7. The art of leadership, George Manning and Kent, 2nd edition, Mc- Graw

Hill Education.


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Financial Markets & Instruments

Unit 1Introduction to Financial MarketsBasics of investing / evolution of investment practices / evolution & developmentof various markets / markets in the financial system / classification of financialmarkets / financial institutions / factors influencing financial markets / risks offinancial transactions / role of government & the regulatory bodiesObjective type questions

Unit 2Capital Market Instruments Primary & Secondary market includingExchange Traded Funds (ETFs)Definition of equity / methods of acquiring equity / primary market:- public issue(ipo concepts) / earlier public issue practices / present entry norms / reasonsbehind going public / commonly used primary market terminologies & definitions /primary market intermediaries their role & functions / role of venture capital &private equity investors / offer document issuing / fixed price & book buildingissues processes & procedures / type of investors / price band / biddingprocess / allotment process over-subscription & under-subscription & refunds /green-shoe option / FPO / rights issues / advantages of being a share holder /basic SEBI rules pertaining to primary market / sales ideas to market a publicissue / customer documents required to invest in an IPOSecondary market:- listing / meaning of secondary market / role of stockexchanges / market timings / demat & remat procedures / exchange & broker

settlement procedures / auction procedures / role of stock brokers / brokerage &commission structures / pay-in & payout procedures / pool a/c & beneficiary a/c /defining stock markets / index indicators / BSE & NSE index list / importance ofindex / market capitalization & market caps with examples / basics of how to buya stock / liquid & illiquid stocks / equity as an asset class / objectives ofinvestment / risk-reward parameters / types of customers / basis of advising onstock investing / speculative trades (long & short positions) / margins / managingtrading & investment portfolios / capital gains & losses calculations & workingwith tax slabs / basic SEBI rules pertaining to secondary market / eligibility &documents required to open an a/c / equity as an asset class / sales ideasExchange traded funds (ETFs):- ETF concepts / importance of ETFs / ETF

investing mechanism / advantages, benefits & short-comingsObjective type questionsPractical sessions study of offer document / IPO application form study / liveNSE & BSE market in the class / online learning of buying & selling / studyingmarket movement thru graphs


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Unit 3Derivatives Futures & OptionsPurpose of derivative markets / meaning of badla & its evolution into futures /introduction to derivatives market / types of futures instruments / important termsin futures market lot sizes, contract months, margins (initial margin, mark-to-market margin, span margin), roll-over, cost of carry, stop loss, trend indicators /trading mechanism / hedging mechanism / arbitrage mechanism (with sampleworkings for all mechanisms) / introduction to options market / optionsclassification / important terms under options call & put option, writing acall/put, premiums, strike prices, put-call ratio / why trading in options is the bestway to enter derivatives market / regulatory framework as defined by sebi /taxation / sales ideasObjective type questionsPractical sessions live NSE derivatives market in the class / online learning of afew derivatives strategies / studying market movement thru graphs

Unit 4Mutual Funds (Equity)Introduction to mutual funds / evolution / features / important mutual fund termswith definitions / specifics of NAV / how does a MF work / fund managementbasics / various investment options (growth & dividend options with sampleworkings) / type of schemes / scheme classification / type of investors /importance of mutual funds in financial planning / how to pick the right mutualfund / understanding ELSS & tax benefits / systematic investment plan /systematic transfer plan / regulatory framework as defined by SEBI / capital gains& losses calculations & working with tax slabs / the effect of compounding

(CAGR with formula) / is it better to buy stocks or invest in mutual fund units adebateObjective type questionsPractical sessions equity fund fact sheet study / real-time performancecomparison / formulas & simulations / fund manager interviews

Unit 5Debt Market & Instruments (Mutual Fund perspective)Introduction to debt market / lending & borrowing activity / various issuers /liquidity concepts / debt instruments (money market, call money, commercialpapers, corporate debt, FMPS & other instruments / features / risks (interest rate

risk, credit risk, rating risk, liquidity risk, inflation risk) / important debt marketterms (average maturity days, rated & unrated papers, duration, yield to maturity,expense ratio) / type of investors in debt schemes / taxation rates & tax arbitragevis--vis bank deposits / debt fund management tips / how to manage debtinvestingObjective type questionsPractical sessions debt fact sheet study / fund manager interviews / debtmutual fund scheme performance comparisons


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Unit 6Commodities & Currency DerivativesIntroduction to commodities market / MCX & NCDEX exchanges / commoditieslisted on both the exchanges (Agri, metal, base metal, precious metal, oil etc.) /settlement cycles / market timings / margins / risks involved / trading mechanism/ hedging mechanism / delivery mechanism

Introduction to currency market / exchange mechanism / opportunities trading& hedging / settlement procedures

Objective type questions

Practical sessions live MCX & NCDEX markets in the class / online strategies

Unit 7

General topics

Utility of financial markets & its instruments / typical individual & corporateinvestors with profiles / various real time investors in India & why do they invest /common investor myths / present market size / future growth opportunities forfinancial markets / typical job profiles

Reference study material will be made available exclusively withcontemporary facts, historical data & interpretations


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Business Finance

Unit 1OverviewFinancial Management: Meaning, nature and scope of finance; Financial goal profit vs. wealth maximization; Finance functions - investment, financing anddividend decisions.

Unit 2a. Time Value of Money: Compounding, Discounting, FV, PV, annuity, uneven

cash flowsb. Capital Budgeting: Nature of investment decisions; Investment evaluation

criteria - net present value, internal rate of return, profitability index, paybackperiod, accounting rate of return : NPV and IRR comparison; Capitalrationing; Risk analysis in capital budgeting.

c. Cost of Capital: Meaning and significance of cost of capital: Calculation ofcost of debt, preference capital, equity capital and retained earnings;Combined cost of capital (weighted); Cost of equity and CAPM;

Unit 3a. Operating and Financial Leverage: Measurement of leverages; Effects of

operating and financial leverage on profit; analyzing alternate financial plans;Combined financial and operating leverage.

b. Capital Structure Theories: Traditional and M.M. Hypotheses without taxesand with taxed; Determining capital structure in practice.

Unit 4Dividend Policies: Issues in dividend decisions, Walters model. Gordons model.M-M hypothesis. Dividend and uncertainty, relevance of dividend; dividend policyin practice; Forms of dividends; stability in dividend policy; Corporate dividendbehaviour.

Unit 5a. Management of working Capital: Meaning, significanceb. Types/sources of working capitalc. Calculating operating cycle period and estimation of working capital

requirements;

d. Financing of working capital and norms of bank finance; Sources of workingcapital:

e. Factoring services; Various committee reports on bank finance; Dimensionsof working capital management.

f. Inventory Management.g. Cash Managementh. Receivables management.


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Unit 6Lease operating lease & Financial lease

Reference Books

1. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGrawHill, Int. Ed., New York.

2. Chandra, Prasanna: Financial Management, Tata Mc Graw Hill, Delhi3. Hampton, John : Financial Decision Making, Prentice Hall, Delhi4. Bhattacharya, Hirishikas: Working Capital Management: Strategies and

Techniques, Prentice Hall, New Delhi.5. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi.


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Strategic Business Management

Unit 1

Meaning of corporate strategy, The need for strategy, Mission, Vision andobjectives

Unit 2

Environmental Analysis and Diagnosis, Scanning of Macro Environment andIndustry Internal analysis SWOT analysis

Unit 3

Industry Analysis, Porters Five Forces Theory, Resources and Capabilities,Three Generic Strategies, Value, Price and Cost concepts

Unit 4

Functional Level Strategies Production, R&D, Marketing and otherDepartments, Efficiency, Innovation, Quality and Customer responsiveness

Business Level Strategies Key Success factors, Growth Strategies

Unit 5

Corporate Level strategies Vertical Integration, Strategic outsourcing,Diversification Acquisition Joint Ventures

Unit 6

Strategy implementation McKinsey 7 S Model, organization structure, StakeHolder impact analysis

Unit 7

Strategy evaluation and control, managing strategic change


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Reference Books:

1. Charles Hill & Gareth Jones Strategic Management

2. Ramaswamy Strategic Planning Formulation of Corporate Strategy3. Hoskisson Competing for Advantage4. Arthur A Thompson Jr. and A J Strickland Strategic Management

concepts and cases5. Pearson Education Exploring Corporate Strategy6. Bhattachary, S.K. andN.Venkataramin: Managing Business Enterprise:

Strategies, Structures and Systems, Vikas Publishing House, New Delhi.7. Budhiraja, S.B. and M.B Athreya: Cases in Strategic Management, Tata

McGraw Hill, New Delhi.8. Glueck, William F. and Lawrence R. Jauch: Business Policy and Strategic

Management, McGraw Hill International Edition.

9. H.Igor, Ansoff: Implanting Strategic Management, Prentice Hall, NewJersey.

10.Michal, E Porter: The Competitive Advantage of Nations, Macmillan, NewDelhi.

11.Mintzberg, Henry and James Brian Quinn: The Strategy Process, PrenticeHall, New Jersey


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Operations Research

Unit 1 Introduction to Operations Research

Introduction to OR; Scope, Techniques, Characteristics and Limitations ofOperation Research; Methodology and Models in OR

Unit 2 - Linear Programming Problem (LPP)

Application of LPP in Management, Advantages of LPP, Formulation of LPP,Solution of LPP by Graphical method: Simplex Method, Formulation of Dual of aLPP

Unit 3 - Transportation Models

General Structure; Various methods for finding initial solution: Maximization andMinimisation problems North West Corner Method, Least Cost Method, VogelsApproximation Method; Finding Optimal Solution: Modified Distribution method;Variations: Unbalanced Transportation Problem, Theoretical concept ofDegeneracy only; Assignment problems; General Structure; Finding OptimalSolution; Maximization problem, Restrictions on Assignments, Alternate Optimalsolutions.

Unit 4 - Network Analysis

Terminology; Networking Concepts; Rules for drawing network diagram; CPMComputations: CPM Terminology, Finding critical path Different Floats; PERTComputations: Computation of earliest and latest allowable times, Probability ofmeeting the scheduled dates; difference between PERT and CPM, Concept ofProject Crashing

Unit 5 - Theory of Games

Terminology; Two person zero sum game; Solution to games: Saddle point,dominance rule, Value of the game, mixed strategy, Graphical method of solvinga game (2 x n) and (m x 2) games.

Unit 6 - Queuing Models

Introduction; Characteristics of Queuing models, Models for Arrival and ServiceTimes; Single Poisson arrival with Exponential Service Rate; Applications ofQueuing models.


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Unit 7- Simulation of Management Systems

Terminology, Process of Simulation, Monte Carlo Method, Waiting LineSimulation Method, Inventory Management Simulation, Marketing ManagementSimulation, Financial Management Simulation

Reference Books

1. Quantitative Techniques in Management, N. D. Vohra, Tata McGraw HillPublications

2. Quantitative Methods for Business, Anderson Williams et-al3. Tulisian, Quantitative Techniques theory and problems, Pearson4. S. D. Sharma, Operations Research5. C. R. Kothari, Quantitative Techniques, Vikas Publishing House


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International Business

Module 1: GlobalizationHistory of globalization; globalization of production and markets; emerging globaleconomy; drivers of globalization; arguments for and against; difference betweendomestic and international business; trends in international trade.

Module 2: IB EnvironmentCultural aspects covering religion, ethnicity, values, language and customs;political; legal and economic; determinants of economic developments

Module 3: International Trade TheoriesAdam's theory of absolute advantage; Ricardo's comparative advantage;Hecksher-Ohlin;s Factor Endowment; New product life cycle; the new tradetheory; Porter's diamond model

Module 4: International Trade PoliciesTariffs, subsidies, local content requirements; anti-dumping; political andeconomic interventions; development of world trading systems; GATT to WTO;the future of WTO

Module 5: Regional IntegrationsTrading blocks; levels on integration; for and against arguments; trading blocks;European Union formation and expansion; other integrations ASEAN, APEC,NAFTA, SAARC, ANDEAN; MEROSUR, ECOWAS, GCC, SAARC etc

Module 6: Multinational CorporationsOrganization, design and structures; headquarters and subsidiary relations inmultinational corporations, ethnocentric, polycentric and geocentric approaches

Module 7: Foreign Exchange MarketFunctions and nature of foreign exchange market; the trading mechanism;exchange rate determination; balance of trade merchandise and services;exchange rate stability; currency convertibility

Module 8: International Monetary SystemBretton Wood's Monetary agreement; formation of IMF and World Bank; role of

IMF and WB; expatriation and repatriation; ethical dimension in InternationalBusiness

Reference Books1. International Business Environments and Operations by John Daniels and

Lee Radebaugh2. International Business by Charles Hill and Arun Kumar Jain


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Management Information Systems & ICT

UNIT 1Introduction

Overview of ICT

Definition, importance & relevance in todays competitive environment,application & implementation, the digital era

Components of ICT

Hardware - Input & Output Devices, Storage and Memory devices

Software - Different types of software, languages

Network Different types with relevance and importance, SecurityDBMS - Data Types, Properties, Relevance and Importance, Introduction todatabase languages

RDBMS versus DBMS

UNIT 2Management Information Systems

Introduction and Relevance of MISSubsystems of MISStrategic Role of information systemIT infrastructure and IT architectureApplication of MISInformation systems and organizations

Operational Information systemsTactical Information systemsStrategic Information systems

UNIT 3Systems Analysis & Design

Concept of SystemsEvolution of Information SystemsSystem Development Life Cycle

UNIT 4Decision Support Systems

An OverviewManagerial Decision making processModels for decision support including Simon's model for decision support.


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GDSSExpert Systems and Artificial IntelligenceUNIT 5Enterprise-wide Information Systems

ERP systemsLogistics & Supply chain systemsCustomer Relationship systemsKnowledge management systemsData warehousing & Data mining systemsE-BusinessReference Books

1. Management Information Systems, Kenneth C.Laudon and JaneP.Laudon Prentice-Hall India.

2. Management Information Systems, OBrein Tata McGraw Hill3. Management Information Systems, Post Anderson Tata McGraw Hill4. Management Information Systems (Managerial Perspective),D.P.Goyal-

Macmillan


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Sales & Retail Management

As prescribed by Prof. Mohan Kuruvilla


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Microsoft Office Specialist Certification

Earning a Microsoft Office Specialist certification can help you differentiateyourself in today's competitive job market, broaden your employmentopportunities by displaying your advanced skills, and result in higher earningpotential. Professionals who earn this certification gain access to a certificationlogo that they can display on their resumesA Microsoft Office Specialist (MOS) certification helps validate proficiency inusing Microsoft Office 2007 and meets the demand for the most up-to-date skillson the latest Microsoft technologies. Candidates who pass a certification examshow that they can meet globally recognized performance standards. To earn aMOS certification, you must pass one or more certification exams. MOScertifications exams help provide a valid and reliable measure of technical

proficiency and expertise. These MOS certification exams evaluate a candidatesoverall comprehension of Microsoft Office.

The Microsoft Office Specialist 2007 credential validates skills in the 2007Microsoft Office system, as well as in the Windows Vista operating system.Core-level exams are available for Microsoft Office Word 2007,Excel2007, PowerPoint 2007, Access 2007, Outlook 2007, and Windows Vista.

FAQs answered

Q. What distinguishes individuals who hold a Microsoft Office Specialist

certification from their peers?A. Achieving a Microsoft Office Specialist certification helps validate importantskills and demonstrates candidates' commitment to growing and documentingtheir skills.

Q. Who benefits from the Microsoft Office Specialist certification?

A. The certification benefits students who want to present themselves as trulyknowledgeable and differentiate themselves in a competitive job market. It alsohelps hiring managers make job placement decisions.

Q. What processes are in place to ensure high-quality exam questions?A. Microsoft Certification exams are developed and reviewed by a team ofexperts who have extensive experience using Microsoft applications in diversebusiness and educational settings. Every exam undergoes a pilot test andrigorous analysis before it is released. The purpose of this process is toeliminate exam questions that do not meet standards for technical accuracy,clarity, relevance, and fairness.


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Q. Where can I take a MOS exam?

A. All Microsoft Office Specialist exams are administered by Certiport.

Q. What is the exam format?A. Exams are primarily performance-based and conducted in a "live," orsimulated, environment. Exam candidates are asked to perform a series oftasks to clearly demonstrate their skills. For example, an Office Word 2007exam might ask a user to balance newspaper column lengths or keep texttogether in columns.

Q. How long does a typical exam take?

A. A typical exam takes up to 90 minutes. Individual efforts are measured forboth knowledge and efficiency.

Q. What kind of exam preparation is necessary?

A. Candidates can prepare for exams on their own or find outside training for thepractice, resources, and support needed. Each exam has a preparation guidethat lists available resources.Students of PGDBM / MBA program will be given an intensive 15 hours coursefor the Microsoft Office Specialist: Microsoft Office Excel 2007 Exam.

The Microsoft Office Specialist certification is the only worldwide, performance-based certification that helps validate the skills needed to get the most out ofMicrosoft Office and Windows operating systems.

Earning Microsoft Office Specialist (MOS) certification proves that a student hasthe necessary skills and expertise to work with Microsofts Office applications.MOS certified individuals report increased competence and productivity withMicrosoft Office programmes as well as increased credibility with theiremployers, co-workers and clients.

Benefits of MOS Certification to students

There are many reasons why earning this certification is beneficial to students intoday's workforce.

MOS Certified individuals earn up to 15% more than individuals that are

not certified. Research shows that 82% of certified Microsoft Office Specialists report a

salary increase after certification.

Employers who encourage MOS certification and hire MOS certified jobcandidates report increased employee competence and productivity withMicrosoft Office applications. MOS certification also simplifies the employeeselection and hiring process by easily identifying students with the skills to beproductive from day one.