Surveying the Land

Goals for this Session

• March madness for mobile

• Understanding the Mobile Market

• Analysis of the State of California Mobile Analytics

• What should be first the step for government

mobile strategies?

• The California Mobile Template Version 4

Worldwide Mobile Operating Systems March 2013

Other

Windows

BB

Symbian

Series 40

iOS

Android

0 5 10 15 20 25 30 35 40

Total U.S. Subscribers 3 Month Average

Total Mobile Subscribers Nov 2012 Jan 2013 Point Change

Google 53.6% 52.3% -1.3

Apple 34.3% 37.8% 3.5

BlackBerry 7.8% 5.9% -1.9

Microsoft 3.2% 3.1% -0.1

Symbian 0.6% 0.5% -0.1

Mobile vs. Desktop in the United States

March 2012

91%

9%

March 2013

86%

14%

Mobile vs. Desktop for all CA.GOV

March 2012

90%

10%

March 2013

80%

21%

All CA.GOV Monthly Visits 6 Month Average

Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-130

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Mobile vs. Desktop for all CA.GOV

United States

86%

14%

All CA.GOV

80%

21%

Top Mobile Operating Systems March 2013

United States

iOS52%An-

droid40%

All CA.GOV

iOS63%

An-droi

d36%

Top 5 Manufacturers for all CA.GOV

Manufacturer Percent

1. Apple 63%

2. Samsung 15%

3. Motorola 5%

4. HTC 5%

5. LG 3%

All CA.GOV Mobile Devices March 2013 +800

1. iPhone 6. HTC EVO 4G 11. Motorola Droid X

2. Samsung Galaxy S3 7. Samsung Admire 12. HTC Inspire 4G

3. Motorola Droid Razr 4G 8. Samsung Bionic 13. Droid Incredible 2

4. LG Motion 4G 9. Samsung Galaxy Nexus 14. Samsung Galaxy S

5. Samsung Galaxy S2 10. Google Nexus 7 15. HTC EVO 3G

State of California Template

California Mobile Template V4 Updated March 2013

California Mobile Template V4 Updated March 2013

Review

• March madness for mobile

• Understanding the Mobile Market

• Analysis of the State of California Mobile Analytics

• What should be first the step for government

mobile strategies?

• The California Mobile Template Version 4

Questions and Comments