education - welcome to redken marketing education brochure.pdfwelcome! bo0king your education &...

EDUCATION

WELCOME! BO0KING YOUR EDUCATION & KIT LISTOPTION 1Call Redken bookings directly on 0800 028 3448 to book and pay for your chosen program using credit/debit card.

OPTION 2Book your education with your sales consultant and use your CLUB 5TH AVENUE points. Course confirmation will be sent to the email address you provide on booking.

KIT LISTYour hairdressing kit is required for practical programs. To include, but not exclusive to, scissors, plastic tail and other combs, plastic section clips, preferred heat styling tools & clippers where relevant.

CHANGES & CANCELLATIONRedken operate a two week cancellation policy and reserves the right to make changes to programs and will endeavour to do so within this timeframe.

To REDKEN EDUCATION 2017 and our first digital education brochure! This year’s education portfolio features brand new program formats including:

• Business & Coaching (Page 17)

• Styling & Finish (Page 12)

• Creative Color (Page 5)

• Men’s Design (Page 15)

You will also find our principle based education in Color and Design and our Love Redken and Redken Specialist programs (Page 17) which will ensure you are the Redken Authority in salon!

Redken.co.uk is the place for the most up to date education dates and information. Here you will also be able to download our NEW FOR 2017 LTD:ED Limited Edition brochure featuring new platforms in Creative Color, Design and Mens programs!

We think you will have everything you need to learn, earn and live better in 2017!

High Five!

Thea Blight Country Education Manager, Redken UK&I

CONTENTS5. COLOR 10. DESIGN 13. STYLING 15. MENS 17. BUSINESS & DIGITAL 23. PROFESSIONAL SAFETY

CHOOSING YOUR EDUCATION PROGRAM EDUCATION AT A GLANCE

COLOR• Color Obsessed!• Express Color Obsessed!• Color ER• Express Color ER • Placement Matters• Color Trends• Balayage Certification• Certified Haircolorist

DESIGN• Design Obsessed!• Design Trends• Certified Design Stylist NEW for 2017!

STYLING• Runway Trends• Style Envy NEW for 2017!

BUSINESS & DIGITAL • Creative Business Coaching NEW for 2017! • Discover Digital • Winning Ways Leadership• Winning Ways Profitability• Train The Trainer • Principles of Presentation NEW for 2017! • Love Redken• Redken Specialist

CERTIFICATIONWe recommend the following programs before embarking on certification DESIGN OBSESSED! + DESIGN TRENDS =

COLOR OBSESSED! + COLOR ER + PLACEMENT MATTERS =

MENS• Barber Starter• Think Like A Man• Men Street Style NEW for 2017!

HAIRCOLORISTCERTIFIED

DESIGNSTYLIST

CERTIFIED

COLOR ER 2 DAY PRACTICAL & THEORYBe confident in dealing with all color challenges that salon life can throw at you! With an understanding of Redken’s principles of color, you will be an expert in making bold color changes as well as subtle rescues with step by step formulations from consultation all the way through to completion.

Learn salon friendly use of Redken’s lighteners as well as tint back techniques using Chromatics and Shades EQ.

Color ER is part of your preparation to becoming a Redken Certified Haircolorist!

ESSENTIAL £260 OR 26,000 POINTS

COLOR OBSESSED! 2 DAY PRACTICAL & THEORYColorists of all levels will benefit from understanding the principles of color and knowledge of the Redken portfolio which will lead to excellence in all your color services.

Gain confidence in your color decisions, understand the effects of color on the hair and have control over the outcomes.

Color Obsessed is part of your preparation to becoming a Redken Certified Haircolorist!


COLOR OBSESSED DATES:LONDONAPR 10TH & 11TH, JUL 3RD & 4TH, OCT 3RD & 4TH

MANCHESTERMAY 8TH & 9TH, OCT 10TH & 11TH

COLOR ER DATES:LONDONMAR 13TH & 14TH, MAY 2ND & 3RD, JUL 24TH & 25TH, OCT 24TH & 25TH

MANCHESTERMAY 23RD & 24TH, OCT 23RD & 24TH

DUBLINJUN 13TH & 14TH

EXPRESS COLOR OBSESSED! 1 DAY THEORYOur one day fast track platform is ideal as a refresher for the advanced colorist or can be used as an introduction to Redken color before honing your skills with our other color education platforms!


EXPRESS COLOR ER 1 DAY THEORYColor Emergency Room! In our one day fast track platform challenge and refresh your knowledge on color correction, rescuing mistakes and resolving in salon challenges!


PLACEMENT MATTERS1 DAY PRACTICAL & THEORYOur Redken Artists will guide you through Redken’s principles of highlighting with unique foil techniques that will revolutionize your highlight application.

Experience the Redken stitch guide method and understand how the right products can show off your technical skills. You will be confident in all aspects of highlighting whether it is the barely there to the bright and bold.

Placement Matters is part of your preparation to becoming a Redken Certified Haircolorist!

ESSENTIAL & EXPERIENCED £110 OR 11,000 POINTS

PLACEMENT MATTERS DATES:LONDONAPR 25TH, JUL 10TH, AUG 21ST, NOV 21ST

MANCHESTERJUN 6TH, AUG 1ST, NOV 2ND

DUBLINJUL 17TH

DATES: LONDON JUN 28TH, SEP 13TH, OCT 13TH MANCHESTER JUL 18TH

DATES: LONDON JUL 11TH, SEP 20TH, NOV 1ST MANCHESTER JUL 19TH

REDKEN CERTIFIED HAIRCOLORIST 7 DAY JOURNEYOur ultimate color program! During this 7 day program, you will become a Redken Color expert, a product specialist, be confident in the science of haircolor and have a perfect application technique.

This intense program culminates in a technical and written exam, measuring your skills and knowledge to manage any client’s color query with confidence and be the Redken color guru in your salon.

Color Obsessed, Color ER and Placement Matters should be completed prior to embarking on the RCH journey.

MASTER £1,200 OR 120,000 POINTS

REDKEN CERTIFIED HAIRCOLORIST DATES:LONDON JOURNEY 1FEB 21ST, 22ND, 23RD, MAR 7TH, 8TH, 27TH, 28TH

LONDON JOURNEY 2MAY 8TH, 9TH, 10TH, 23RD, 24TH, JUN 6TH, 7TH

LONDON JOURNEY 3SEP 5TH, 6TH, 7TH, 25TH, 26TH, OCT 17TH, 18TH

MANCHESTER JOURNEY 1MAR 2OTH, 21ST, 22ND, APR 5TH, 6TH, 18TH, 19TH

MANCHESTER JOURNEY 2AUG 21ST, 22ND, 23RD, SEP 11TH, 12TH, 26TH, 27TH

DUBLIN JOURNEY 1JULY 18TH, 19TH, 20TH, 25TH, 26TH, AUG 15TH, 16TH

HAIRCOLORISTCERTIFIED

BALAYAGE CERTIFICATION 1 DAY PRACTICAL & THEORYGet to grips with the most sought after technique by consumers! What is your understanding of Balayage? What are your customers seeing on Social Media? Test your knowledge and learn how to achieve perfect freehand results every time! Be an expert in using our freehand lightener and the rest of the lightening & color portfolio!

ESSENTIAL, EXPERIENCED & MASTER £250 OR 25,000 POINTS

COLOR TRENDS 1 DAY PRACTICAL & THEORYThis creative color day will have you making the latest seasonal color formulas taking inspiration from magazines, the runway and beauty industry. Create your own bespoke formula kit to take back to salon and share with your fashion forward clients and educate your team!

ESSENTIAL & EXPERIENCED £250 OR 25,000 POINTS

COLOR TRENDS DATES:LONDONAPR 24TH, JUL 31ST

BALAYAGE CERTIFICATION DATES:LONDONMAR 21ST, MAY 15TH, JUN 12TH

MANCHESTERMAR 13TH, JUL 4TH

DUBLINNOV 20TH

DESIGN

DESIGN TRENDS 1 DAY PRACTICAL & THEORYWork with our Redken Artists to push your design cutting skills to new levels with advanced techniques, such as disconnection and texturizing as well as the unique Double Diamond! Ensuring that you produce principle based yet creative haircuts in the salon every day!

Design Trends is part of your preparation for the Redken Certified Design Stylist.

EXPERIENCED & MASTER £250 OR 25,000 POINTS

DESIGN OBSESSED! 2 DAY PRACTICAL & THEORYRedken Artists will demonstrate and help you understand our Principles Of Design, from the head shape, section patterns, elevation, direction and how to use your design tools for the greatest effect! You will learn the techniques that produce excellence with every cut!

Design Obsessed is part of your preparation for the Redken Certified Design Stylist.


DESIGN OBSESSED DATES:LONDONAUG 1ST & 2ND

MANCHESTERMAY 15TH & 16TH

DUBLINAPR 24TH & 25TH

DESIGN TRENDS DATES:LONDONMAR 29TH, SEP 18TH

MANCHESTERJUN 13TH

NEW! CERTIFIED DESIGN STYLIST 2 DAY PRACTICAL & THEORYOur ultimate design program! After this 2 day program you will be certified as the authority in design for your salon with a wealth of knowledge on principles of design, shape and movement. Culminating in a practical exam this is your chance to prove your design prowess!

Design Obsessed and Design Trends must be completed prior to embarking on the Redken Certified Design Stylist.

MASTER £360 OR 36,000 POINTS

DESIGN STYLIST CERTIFICATION DATES:LONDONAPR 26TH & 27TH, NOV 13TH & 14TH

MANCHESTERSEP 19TH & 20TH

DUBLINOCT 10TH & 11TH

DESIGNSTYLIST

CERTIFIED

STYLING

NEW! STYLE ENVY 1 DAY PRACTICALNEW FOR 2017! Fishtail, Waterfall, Ladder, Goddess? Become an expert in braiding techniques and give your clients social media ready hair with Redken Styling!

You will be the trends expert in salon!


RUNWAY TRENDS 1 DAY PRACTICALStraight from Fashion Week our Redken Artists will introduce you to Redken Global Ambassador Guido Palau’s latest runway looks and challenge you to create your own front cover iconic style!

Understand what it takes to be a backstage stylist with the Redken Style Mantra!


RUNWAY TRENDS DATES:LONDONMAY 22ND, OCT 23RD

MANCHESTEROCT 4TH

STYLE ENVY DATES:LONDONMAR 22ND, OCT 9TH

MANCHESTERMAR 15TH

MEN’S STREET STYLE WITH LEE STAFFORD 1 DAY PRACTICALNEW FOR 2017! Redken Ambassador Lee Stafford will be presenting the most rock and roll street styles seen on influencers and fashion trailblazers for you to change up the mens styles you are producing for gents in salon.

ESSENTIAL, EXPERIENCED & MASTER £250, OR 25,000 POINTS

STREET STYLE DATES:LONDONMAR 20TH, OCT 16TH

THINK LIKE A MAN 1 DAY PRACTICALBecome the Redken For Men in salon ambassador and grow your men’s business through your skills in mens grooming!

You will advance your skills in hairlines, blending out, scissor and clipper-over-comb as well as shaping and edging on beards. Learn how to personalise your technical skills to produce bespoke looks for every client.


BARBER STARTER 1 DAY PRACTICALDiscover a routine to men’s haircutting by learning key barbering tools and techniques.

You will gain the key starter techniques of clipper work, blending and scissor-over-comb to confidently perform men’s haircuts.


BARBER STARTER DATES:LONDONJUN 13TH

MANCHESTERAPR 25TH

THINK LIKE A MAN DATES:LONDONAPR 19TH, SEP 4TH

MANCHESTERJUN 21ST

DIGITAL & BUSINESS

REDKEN SPECIALIST 2 DAY THEORYThis program celebrates the heritage of the Redken brand. Learn in-depth about the composition of the hair and the protein and moisture technologies behind the Redken range. You will find the solution for all of your client’s haircare needs and understand Redken science to give the best possible technical services in salon.


LOVE REDKEN 1 DAY THEORYIf you haven’t fallen in love with Redken yet then you don’t know enough about us!

This platform will give you the complete grounding on our product portfolio, including all our latest launches! You will understand our mantras on haircare, styling and color.

This is the ideal starting point for anyone new to the Tribe and wishing to start their Redken Education journey!

ESSENTIAL, EXPERIENCED & MASTER COMPLIMENTARY

LOVE REDKEN DATES:LONDONMAR 23RD, APR 20TH, MAY 17TH, JUL 26TH, AUG 23RD, OCT 11TH, NOV 20TH

MANCHESTERMAR 7TH, APR 20TH, JUL 4TH, AUG 9TH, OCT 17TH, NOV 7TH

DUBLINNOV 6TH

REDKEN SPECIALIST DATES:LONDONAPR 5TH & 6TH, NOV 6TH & 7TH

MANCHESTERAPR 3RD & 4TH

WINNING WAYS LEADERSHIP 1 DAY THEORYOur Redken Business Artists will share their secrets on how to coach and motivate your salon team and empower them to understand your business vision.

Become confident in your people management skills and emerge as a coach, mentor and ultimately a leader.


WINNING WAYS PROFITABILITY 1 DAY THEORYImprove your profit, lower your stress and inspire your team. Work with our Redken Business Artists to understand the practical and workable solutions to running a successful salon.

From completing your own salon health check to developing and maintaining a salon success psychology, this platform will give you the kick start to grow your business.


PROFITABILITY DATES:LONDONOCT 19TH

MANCHESTERMAY 10TH

LEADERSHIP DATES:LONDONMAR 1ST, NOV 8TH

NEW! CREATIVE BUSINESS COACHING 4 DAY JOURNEYNEW FOR 2017! How do you lead, motivate and educate your team to achieve great results? This 4-day program is designed to work with Salon Owners, Managers or the team providing you with operational systems for business growth. Motivating Stylists to increase client bills, additional services and retail, including Redken’s Salon Emotion and Customer Excellence System.

A questionnaire will be circulated before day one to gain an insight into your business and develop a personalized system for your salon!

Book the whole journey and enjoy an Education Bundle 25% discount!

MASTER EDUCATION BUNDLE £450 OR 45,000 POINTS 4 DAY JOURNEY £150 OR 15,000 POINTS FOR INDIVIDUAL DAY(S)

DISCOVER DIGITAL 1 DAY THEORYOur digital program provides you with an introduction to the digital revolution; highlighting past and present trends to give you an understanding of how each of the various digital channels can be utilised to drive your business forward.

Discover Digital covers topics such as improving your website, search-engine optimisation, PPC marketing, email marketing and social media marketing. Please note you should bring your laptop and all social media log-ins.


DISCOVER DIGITAL DATES:LONDONAUG 22ND

DUBLINMAR 20TH

CREATIVE BUSINESS COACHING DATES:LONDON JOURNEY 1MAY 11TH, JUN 14TH, JUL 12TH, AUG 9TH

LONDON JOURNEY 2AUG 14TH, SEP 12TH, SEP 28TH, NOV 2ND

DAY 1: Salon Owners/

Managers

DAY 2: Stylists with Salon Owners/Managers

DAY 3: Salon Owners/

Managers

DAY 4: Stylists with Salon Owners/Managers

NEW! PRINCIPLES OF PRESENTATION 1 DAY THEORYNEW FOR 2017! Presenting to your team or at an industry event can make the most experienced hairdresser feel nervous! Raise your game in confidence, presentation style and delivering your message in our new program. You will work with Redken Artist Chris Moody on how to engage your audience, control nerves, put people at their ease and handle the trickier members of your audience!

If you want to wow your team and potential audiences in 2017 with your practiced and confident delivery, this is the program for you! Book now for this one off date!


NEW! TRAIN THE TRAINER 2 DAY THEORYNEW FOR 2017! Want to take your training skills to the next level? Work with our Redken Artist to develop and strengthen your teaching.

This platform shares methods and techniques on how to plan out, execute and evaluate the best possible training session in the salon regardless of time. It will help you deliver impactful and inspiring training sessions that will educate and empower your salon teams to even better effectiveness. With proven methods from planning to understanding your learning space and everything in it discover how your training sessions can become bigger and better!

MASTER £250 OR 25,000 POINTSTRAIN THE TRAINER DATES:LONDONJUL 5TH & 6TH PRINCIPLES OF PRESENTATION DATES:

LONDONAUG 30TH

PROFESSIONAL SAFETY48 HOURS BEFORE!Allergy alert test must be done 48 hours before each application of the colorant, as an allergy can develop suddenly, even though you have previously applied the colorant or another colorant on your client. Redken has designed a protocol which will enable you to manage your clients’ color experience and determine the need to carry out allergy alert test. The protocol follows a 3-step consultation with your colour client, to accompany the application of a Redken coloration:

• Step 1: Professional consultation• Step 2: How to carry out an allergy alert test• Step 3: How to carry out a color application

Refer to your professional safety booklet for more information. Record the allergy alert test information on your client record card.

ATTENTION !BLACK HENNA TATTOOS:Check with your client. If your client has ever had, even once, a black henna tattoo, your client may have become allergic without knowing it. Do not use the product, unless you have done the allergy alert test 48hrs before use.

DO NOT USE IF:• Your client is under 16 years of age

• Your client has a rash on their face or sensitive, irritated and damaged scalp

• Your client has ever experienced any reaction after coloring their hair

HOW TO CARRY OUT AN ALLERGY ALERT TEST1. First, remove earrings

2. CLASSIC TECHNOLOGY AND CHROMATICS ODS2 TECHNOLOGY: Behind the ear and using a cotton-bud, apply a little of the unmixed product sufficient to cover an area of 1 to 2cm2 (eg. The size of a small coin)

3. Re-apply 2 or 3 times allowing it to dry between each application

4. Leave for 48 hours WITHOUT WASHING, COVERING OR TOUCHING

If during the course of this period you or your client notice any abnormal reactions such as intense reddening, itching or swelling in or around the test area, DO NOT APPLY THE COLORANT and recommend that your client seek medical advice before any further colour applications are made.

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