Steps to Social Media Success

with Dwayne CarteOwner, Encore Seminars & Services

Step 1: You Can’t Do It All

• More than 80 different social media sites (per namechk.com)

• Use Your Time Wisely

• Not All Will Fit You

Step 2: Rules Matter

• Know the Terms of Use

• Adhere to Applicable Laws

• Adhere to industry rules and standards

Step 3: Manage Your Identity

• Keep business and personal separate

• Watch what you post

• Avoid religion and politics

• Professional image at all times

Step 4: Preserve the Brand

• Coordinate with other marketing efforts

• Maintain consistent image

• Insure a regular message

• Make the experience for the consumer a seamless one

Step 5:Integrate with Your Current Strategy

• SocialMedia is ONLY a tool

• Integrate into marketing and prospecting efforts

• Analyze effectiveness

• Adjust to fit the target audience

Step 6: Walk Before You Run

• Connect with People You Know

• Watch & Listen to What is Being Posted

• “Like” & “Comment” on Other’s Postings

• Create & Post Your Own Content

Step 7: Maximize Your ROI

• Return on Influence

• Be engaged in social media often

• Post relevant content

• Review your ROI with tools like Klout and Google Analytics

Thanks!Dwayne Carte

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