stakeholder expectations template for lavacon "creating a content strategy ecosystem"...
DESCRIPTION
"Creating a Content Strategy Ecosystem" workshop charts: http://www.slideshare.net/aames/creating-a-content-strategy-ecosystemTRANSCRIPT
Ames — Creating a Content Strategy Ecosystem—LavaCon, 10/2014
STAKEHOLDER EXPECTATIONS MATRIX (EM) Who needs to know something
What they need to know
What they should think or do as a result of knowing
Dir of Engineering Requirements and how next mobile app release is likely to be affected
Plan staffing, release schedule
Ames — Creating a Content Strategy Ecosystem—LavaCon, 10/2014
COPIS Matrix Customer (“Who” from EM)
Output / Delivery Mechanism (“What” from EM)
Process / Item / Task (How it will be communicated; what channels / delivery mechanisms will be used)
Input (What, if anything, is needed to communicate effectively)
Contributor / Supplier (Who is communicating)
Dir of Engineering
Updated mobile app plan
Product planning process/meetings
Business case, including specific data justifying requirements for next release
Mobile app product manager